"When the flowers bloom again, the begonias are still smiling in the spring breeze." Every spring is the season when the "National Yan" begonia blossoms bloom, do you want to go out on an outing DNA also begins to sprout? Spring tour, swimming is the scenery, but also a change of mood. Liberate yourself from the urban concrete jungle and find your most natural self. Since you go to play, it is natural to better treat yourself and your family's tired body and mind, and choose a model with excellent quality to travel by car, of course, it is indispensable.
Recently, B/B/A, Cadillac and Volvo and other compact SUV models market discounts are not small, such as Mercedes-Benz GLLB part of the car and BMW X2 part of the car dealer discount of up to 80,000 yuan or more, is the recommended model of the large decline in the model, let us go to know the details.
Beijing Benz - Mercedes-Benz GLB 2022 model
Manufacturer guidance price: 29.09-35.33 million yuan
Dealer quotation: 21.09-27.1 million yuan
Source: Shanghai dealer quotes
Market analysis: At present, GLB is in the replacement stage of new and old models, and some dealers have done targeted destocking special offers to deal with old models. At present, the old 1.3T model with the largest price reduction is now relatively rare; the 2.0T model discount is relatively low, except for a few stores to achieve about 60,000 yuan of concessions, basically between 40,000 and 50,000 yuan. And due to the excessive intensity of this round of preferential treatment, many dealers' car purchase conditions are also more stringent, such as local sales only, car purchase needs to buy decorative gift packages, in-store insurance, licensing services and other terms also need to be clearly distinguished.
BMW Brilliance - BMW X2
Manufacturer guidance price: 28.58-32.38 million yuan
Dealer quotation: 22-26.55 million yuan
Source: Shandong Province regional dealer quotation
Market analysis: BMW X2 since the listing, monthly sales have been sluggish, the peak of the monthly sales is only more than 3,000 vehicles, BMW Brilliance can only continue to increase or maintain the price reduction range, since last year, there is no time to break through 80,000 yuan of preferential information has been released, but distributed in different provinces. In the telephone communication, it was not found that the restriction on off-site sales, the purchase of cars needs to buy decorative packages and other bundled terms, but individual stores have the requirement of bundled insurance, and at present, naked cars can be mentioned in the store, and the color cannot be specified.
FAW Audi - Audi Q3
Guide price: 278,880-323,600 yuan
Dealer quotation: 22.3-25.89 million yuan
Source: Henan, Hubei, Jiangxi province dealer quotation
Market analysis: Audi Q3 at this stage of the profit margin compared to the competitors is slightly smaller, especially the cash part of the profit collection is tighter, the highest at 61,200 yuan. In addition to Henan, Hubei, Jiangxi and other individual regions, dealers in other provinces are mostly in the form of comprehensive discounts for promotion, and comprehensive discounts contain a variety of in-store loans, decoration packages, bundled insurance, first replacement and then car purchase, etc. Are more common, and it is necessary to consult cautiously in the process of car purchase. At present, the monthly production and sales of Audi Q3 are relatively stable, and individual stores need to be booked in advance.
SAIC-GM Cadillac - Cadillac XT4
Manufacturer guidance price: 26.17-35.47 million yuan
Dealer quotation: 21.17-30.47 million yuan
Source: Most provinces have the same cash concessions, except for Hainan and Qinghai provinces, where the preferential margins are low.
Market analysis: before the previous 4 consecutive months of sales in about 5,000 vehicles of the momentum, into February after the sudden disappearance, only sold more than 1,000 vehicles, although the use of light hybrid system Cadillac XT4, power than the previous three competitors are stronger, but the sales are contrary to the road, it is estimated that manufacturers are also a big headache. At present, only in the country can begin to increase the intensity of cash concessions, the official guidance of the whole series of products to reduce the price of 50,000 yuan, and strive to drive sales by changing the cost performance, the current car is more sufficient.
Volvo Asia Pacific - Volvo XC40
Manufacturer guidance price: 26.48-35.48 million yuan
Dealer quotation: 21.28-30.28 million yuan
Source: Most provinces have the same cash concession margin, except for Tibet, Anhui, Guizhou, Fujian, Liaoning, Heilongjiang Province, the preferential margin of individual stores is 47,000 yuan.
Market analysis: Volvo XC40 is about to face the electrification product update iteration, last year's annual sales were even more sluggish, monthly sales of more than 1,000 only three months, usually basically in the hundreds. This is not unrelated to its own price positioning, even if the official guidance price directly makes a profit of 52,000 yuan, but consumers are still not interested in it. Even if it is not as good as Lexus' death price reduction, but also the price increase of SUV sales performance. At present, the supply of existing cars in the store is also very sufficient, and individual colors need to be booked.
Summary: The above five luxury brand compact SUV current market sales performance are all not good, the main reason is that the model is one level higher than itself is not competitive enough, compared with the same level of joint venture brands, or even independent brands cost-effective competitiveness is insufficient, so it is in the embarrassing area of "not going up, not coming down". But for young families whose consumption power is not strong enough and want to buy a light luxury quality, it is still a good choice. (Text/Univision Auto Qingxi)
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