With a wide range of popularity and strong brand influence, BMW has been very popular in the domestic market, its BMW 3 Series and 5 Series, as well as BMW X1 and BMW X3 are explosive models, but there is an original domestic model but how to sell, it is BMW X2.
Unlike some models of BMW X1, which are also equipped with three-cylinder engines, BMW X2 This car is all powered by 2.0T four-cylinders, and the price also has a large discount, starting at 211,500, which is close to the price after the BMW X1 discount, but the sales have been tepid.
According to the data of the Car 300 used car APP, bmw X2 only sells about 2,000 units per month, which is almost only a fraction of the X1.
Obviously with stronger power and higher configuration, why is the BMW X2 not popular?
First of all, from the appearance point of view, the shape of the BMW X2 is very special. The Obsidian and Sharp Edition models add a pulled-out design to the front cover and body side, and the front grille, exterior mirrors and window bezel are blackened, making the BMW X2 highly recognizable.
The side adopts a raised waistline design, which makes the whole car look more dynamic and creates a posture of readyness, but at the same time compresses the area of the window, which has a certain impact on the lighting of the riding space.
Body size is one of the important reasons for the poor sales of BMW X2, the domestic BMW X2 maintains the size of imported models, length, width and height are 4379/1824/1555 mm, wheelbase is 2670 mm.
For comparison, the BMW X1 has a length, width and height of 4565/1821/1620 mm and a wheelbase of 2780 mm. Due to the fact that the body has not been lengthened after domestic production, the BMW X2 not only looks not atmospheric enough in appearance, but also the seating space in the car is not spacious enough.
In the interior, BMW X2 has a distinct family feature, the central control area is biased to the driver's seat side, the dashboard is still mechanical, but the whole series is equipped with a 10.25-inch LCD touch screen, support carPlay, CarLife and Bluetooth/car phone, it is still more convenient to use.
The configuration is very sincere, front and rear parking radar, reversing image, open panoramic sunroof, keyless start system, main and auxiliary seat front and rear/backrest/height/leg rest adjustment, rear seat backrest adjustment, rain-sensing wiper, 7 speakers, LED high and near beam lights, 6-color mood lights, etc. are all standard in the series.
Powered by a 2.0T turbocharged engine, the drivetrain is mated to a 7-stop wet dual-clutch and 8-stop hand automatic transmission with a maximum power of 192 hp and a peak torque of 280 Nm. NeDC's combined fuel consumption is 6.2-6.7 litres.
Although the power is not strong, it is relatively good in terms of power response, smooth driving, economy, durability, etc., and inherits the bmw's consistent good handling. In addition, the top model is equipped with a timely four-wheel drive system, which accelerates to 7.4 seconds at zero hundred.
On the whole, BMW X2 is a very personalized model, due to the more aggressive design, small body size, the interior space is not spacious enough, consumers who pay attention to home and practicality may not consider this car first, but for young consumers who do not like "crashing", a BMW car that starts at 211,500 is still very cost-effective.