It is undeniable that when many friends buy a car during the tangled period, sales will often tell the follow-up that the car will increase in price, usually as a sales talk, or white is a routine, in order to let you make up your mind as soon as possible, and the sales will complete the performance. However, recently there are consumers who are considering starting new energy models, then they really have to listen to the sales sentence "buy early to enjoy discounts, late to buy want to increase prices".
We all know that oil prices have risen too sharply recently, so we do not rule out that some consumers are indeed more inclined to new energy vehicles because of the stimulation of oil prices. Then the tram must be really fragrant? I don't think so. Because in the near future, most of the new energy vehicle companies in the market have officially announced price increases.
According to the timeline, since March, Tesla has made three price increases for its models, and BYD also announced on the 16th that a number of its new energy models will raise prices. Subsequently, GAC Eian, Weima, Zero Run, Xiaopeng, Nezha and other new energy vehicle companies have joined the wave of price increases.
Just today, the ideal car official blog also issued a statement: from April 1, 2022, the ideal ONE retail price will be raised from 338,000 yuan to 349,800 yuan. In this way, the new car-making force Sanjie "Wei Xiaoli", but only the big brother Weilai has not yet increased the price. Li Xiang, the founder of Ideal Auto, previously said on Weibo: "Most of the brands that have not raised prices have not been negotiated, and they will generally increase prices immediately after talking about compromise." ”
As for the collective price increase of domestic new energy vehicles, the main reason should be caused by policy + raw material prices. In terms of policy, in 2022, the state has tightened subsidies for new energy vehicles again, that is to say, these new energy vehicle companies will have to be tough with traditional fuel vehicle companies.
Regarding raw materials, affected by the war in Ukraine and Russia, the prices of raw materials such as nickel, cobalt, lithium carbonate, manganese, and zinc can almost be described as soaring, because countries such as Russia and Ukraine are the exporters of these energy countries. In addition, many trams are now focused on intelligence, and the "chip shortage" is also hindered by the impact of the global epidemic, resulting in slow shipments and high prices.
Therefore, the price increase for new energy vehicle companies is not only forced, but also the trend of the times. However, in this wave of price increases, in addition to Weilai, Lantu Automobile, which is also a high-end new energy vehicle company, has also maintained its invariance.
The internal information that I have learned from Xiaobian is that Lantu Automobile is still under discussion. Moreover, the sales staff of the friendly business also said in the circle of friends that the price of Lantu FREE increased by 20,000-30,000 yuan, but it was quickly refuted by the official rumors of Lantu. We can also see through the sentence that "the price increase that does not bring value to users is meaningless and unreasonable" that the so-called lantu price increase news is untrue. Therefore, in the face of the sharp rise in the price of raw materials for production, Lantu FREE is likely to remain unpriced in the future.
Of course, Xiaobian personally believes that we cannot rule out the price of Lantu FREE in the future. Because from the perspective of product strength, Lantu FREE has indeed made a bloody investment in order to gain a firm foothold in the market segment of 300,000+ and compete with brands such as Ideal, Weilai, and Extreme Krypton. In addition to the integration of smokeless, non-fire, explosion-free and high heat dissipation performance of the three-electric system, the Landu FREE Extended Range Edition has also achieved zero hundred acceleration in only 4.5 seconds.
At the same time, the car is also the only SUV in the same price range to give the front double wishbone + air suspension. And it is worth mentioning that Lantu is also the first vehicle enterprise in China to master the core technology of air suspension, which also means that it breaks the monopoly of air suspension in technology.
Editor's comments: Some people say that the reason why Weilai did not increase prices is that its profit margins are large, and it can withstand the price increase of raw materials. But in contrast, Lantu Automobile's current sale of Lantu FREE may be difficult to achieve such a considerable profit. So this is also why, Xiaobian said that it is not certain that lantu cars will also increase in price in the future. If it really comes to that day, it should also be because of force majeure factors; we can only hope that the price increase of Lantu FREE is more humane, or some configuration is appropriately added, otherwise the price increase may be really meaningless.