Recently, the price of new energy vehicles has risen sharply, and the most important reason is because the increase in the price of battery raw materials has led to an increase in the production cost of new energy vehicles.
However, among the many new energy vehicles, some models have a relatively high price increase, and some models have a relatively low price increase. Let's take a look at which models have the highest price increases.
Recently, the media exposed the list of new energy vehicle price increases in March. We tried to find some characteristics of the price increase of new energy vehicles from this table.
The first thing with a relatively high price increase is definitely a model with a relatively large battery capacity. Because larger battery capacity means higher battery costs. The price increase is relatively low, and the battery power is generally not very large. For example, on this list, the BYD DM-i super hybrid model with a price range of 3,000 yuan increased. Since it is a hybrid model, it uses less battery capacity. So the price increase is low. In contrast, most of the price increases are pure electric vehicles, equipped with models with larger battery capacity Tesla Model Y and zero-run C11.
Secondly, even if the same model is equipped with different battery capacities, the price increase will be high or low. It's not set in stone. We also take Tesla as an example, tesla model 3 rear-wheel drive version, up 14,200 yuan. The high-performance version rose by 28,000 yuan. Tesla Model Y rear-wheel drive version, up 1.506 million yuan. The long-endurance version rose by 28,000 yuan. The high-performance version rose by 30,000 yuan. BYD is the same, according to different battery capacity, the magnitude of the increase is also different.
Third, I think the price increase also has something to do with the sales volume of the model itself and the company's market strategy. For some models with particularly good sales, companies can boldly increase the price increase. Because for enterprises, even if the price increases, users will still buy. However, for individual models, if their sales are not good, then if I increase the price, the user's desire to buy may be lower.
Especially for new energy vehicles with low price, the sensitivity of users to the price is relatively high. If the price rises at this time, then users may be more reluctant to buy. For example, Wuling Hongguang MINI EV has not increased in price, but chery small ants at the same price, QQ ice cream have all increased prices, so for users, they may be more reluctant to buy QQ ice cream.
There are also some companies that may be willing to bear the cost of rising battery raw material prices for strategic reasons, and choose not to increase prices. For example, Weilai Automobile is a typical example of this. Until now, no price increase has been announced, which has a positive impact on stabilizing the market, attracting user attention, and increasing sales.
However, I think the phenomenon of price increases is temporary, and in the long run, new energy vehicles will definitely continue to reduce prices. In the final analysis, it depends on the trend of the Conflict between Russia and Ukraine, the supply of raw materials, the production of chips, and the development of the epidemic. If these other objective factors are successful, then the price of new energy vehicles will certainly be cheaper.