In recent times, every news in the automotive field can be described as a "tight wallet", on the one hand, oil prices have risen for ten consecutive years, and on the other hand, the price of tram subsidies has risen collectively. What the news does not mention is that the price of fuel vehicles is quietly declining, such as Tuyue can enjoy a discount of 50,000 yuan in individual areas. For a joint venture SUV that starts at more than 160,000 yuan, such a price is really heartwarming, and the time has come for Taobao? For this reason, we went to a number of SAIC Volkswagen stores in Guangzhou for consultation.
The discount is generally more than 30,000, and the hot-selling models have existing cars
First of all, let's look at the summary of the preferential situation of different stores, as can be seen from the chart, the overall general discount is about 33,000 to 35,000 yuan, and the loan can have a greater discount than the one-time payment. You know, these are only a preliminary offer, if you go further, after the installment payment includes all the costs, it is lower than the price of the one-time payment, which is not impossible, and two of the stores make it clear that this is indeed the case.
In addition, in some stores, additional discounts will be used to attract users to order, such as 99 yuan deduction of 3,000 yuan in two stores, or 4 maintenance, compulsory traffic insurance and other policies. In terms of current cars, many sales said that due to the impact of chip problems before, the 2.0T model has a longer production cycle, and it is generally about 1 month to wait for the car.
As far as Guangzhou is concerned, at present, only two stores in the city center have a preferential margin of less than 30,000 yuan, and these two existing cars are relatively small, and they do not have additional discounts like other stores, which is still relatively tight in terms of biting. It seems that now buying fuel vehicles to "not lose" or to run a few more stores to understand the market, especially those stores that are relatively not so central in geographical location, to ask more.
Back to the theme, how cheap is Tuyue? Taking the two-wheel drive comfort version with a guidance price of 173,600 yuan as an example, according to the preferential price of 35,000 yuan, the price of bare cars is 138,600 yuan, the purchase tax is 14,000 yuan, the insurance is 5,000 yuan, and the total landing price is about 157,600 yuan. If you spend a few words on some stores that are themselves highly preferential, then the total price is about 155,000 yuan or even lower.
For the new model, there is no mention
SAIC Volkswagen launched the 2022 Tuyue on March 21, priced at 156,660 to 214,600 yuan, a total of 7 models were launched, compared with the old model of 165,800 to 223,800 yuan, a direct official drop of nearly 10,000 yuan, and also added ACC adaptive cruise in the configuration, with a standard 8-inch full LCD dashboard, active brakes and other configurations.
Interestingly, we did a store visit 3 days before the launch of the new model, but the sales of each store never mentioned the news that the new model was going to be launched, and even if I asked about it, they said that they had never heard of such a thing, and even if there was, the price would not change, but it was not the case.
With my experience and cognition told me, a new model to be listed, whether it is a revamped model, or a new model, the sales of the store can not be said to be completely unaware, after all, there are internal information, the only explanation is that the sales hope to promote the transaction at a higher price in a short period of time, but also more like the "big clearance" before the mid-term change of Tuyue.
The price bottomed out, and it is not yet possible to talk about it
After some investigation, it was actually found that the current price was going to bottom out, which was really not to be talked about, and there was still a certain distance from the 50,000 yuan discount spread on the Internet. However, in the FAW-Volkswagen aspect, there is a bit of such a trend, with its sister model of T-ROC Tange as an example, in the Guangfo area casually asked two stores, can reach 40,000 yuan discount, compared to the Beginning Yue seems to be more attractive.
At the same time, in terms of sales and positioning, in fact, it is still a bit embarrassing for Tuyue, according to the SUV sales list released by the Association of Passengers, it ranks 12th with a score of 26247 vehicles, compared with competitors such as Qashqai and CR-V, there is still a certain gap. In addition, with the continuous development of market segment models, the car actually has to face the competition of these old opponents, and the arrival of these new cars such as Feng landa, Corolla Ruifang, Hoshigoku L, etc., has formed a lot of pressure.
New energy models are the biggest enemy?
To some extent, this is true, but only limited to models with hybrids. You know, in this consumer group, the vast majority of users are used as the only car type, allowing them to choose a pure electric model with relatively limited travel, which is basically impossible. However, the plug-in and mixed version of the model has a similar experience, and the supplement is more convenient, and it can also be exempted from the purchase tax, and the indicator can be omitted in the limited license city, whether it is the purchase cost or the use cost, which is obviously more favorable.
However, with the decline of new energy subsidies, the price increase of models, the slow delivery cycle, and the high price of new energy exclusive insurance, many potential owners of new energy vehicles have been deterred, after all, compared with the price increase of a few cents per oil price, these movements can be thousands of yuan of adjustment. On the contrary, affected by the impact of new energy vehicles, with the continuous recovery of production capacity, fuel vehicles are increasing in terms of preferential treatment. After a period of time in the future, it is believed that there will still be a certain impact on the sales of new energy vehicles, and there will be more fierce competition with fuel models.
Editor said: Honestly, from the perspective of Tuyue's current product strength, there is not much advantage in the same level market, whether it is design, configuration or power system platform, other opponents are quite ahead, so they can only attract users through considerable terminal discounts. After experiencing the traditional car buying off-season in March/April, how can Tuyue perform in terms of sales, and can it really narrow the gap with other competitors, which is worth our follow-up attention.