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Today's competitiveness analysis, let's take a look at Changan Mazda's first new car integrated, the Mazda CX-5
If you want to ask in the Mazda brand, in addition to Artez, Onksela, which car is really acclaimed and popular, then it is definitely a Mazda CX-5 that has been on the market for ten years and can gain 3 million + sales worldwide.
This also explains why, after a year of integration with the new Changan Mazda, the first new car to be launched will be the CX-5. Of course, for the first listing of the redesigned CX-5, it also reflects from the side that Mazda has more clearly defined the main development direction of the brand in the Chinese market after undergoing integration.
At present, the market guidance price of the 2022 Mazda CX-5 is: 175,800 to 236,800 yuan, providing consumers with a total of 6 models. Among them, the new Mazda CX-5 in addition to the market price is more affordable than the previous model, the biggest highlight of the new car is also a significant increase in configuration.
The whole series is equipped with reversing images, rear cup holders and full car seat belt untied tips, and on the 2.5L model, it is equipped with full-speed adaptive cruise, parallel assist, lane departure and lane keeping system, which is indeed more in line with the daily needs of consumers than the 21 2.5L models.
As for the 2022 CX-5 series of upgraded 10.25-inch central touch screen, the 7-inch LCD instrument cluster that comes standard in addition to the entry-level model, and the new MAZDA CONNECT system. Although for Chinese consumers who prefer large screens, the 7+10.25-inch screen combination can only be regarded as a qualified level, compared with the past "ancestral small screens", the changes on the new CX-5 do let us see a new Mazda that is gradually changing its "paranoia".
So for the new CX-5 after the brand integration, in the case of more sincere price and product configuration, will it have higher market competitiveness than the joint venture model of the same level?
Today we will use the Mazda CX-5 2022 2.0L automatic two-wheel drive Zhiya model and Toyota RAV4 Rongfang 2021 2.0L CVT two-wheel drive fashion version to compare, to see which model is more suitable for young consumers at this stage.
In terms of brand, although Mazda and Toyota are both Japanese brands, in terms of market popularity, Toyota is obviously much higher than Mazda. Of course, if you want to talk about the image of the two brands in the hearts of young consumers, Mazda's "sports" and "high-value" labels are more pleasing to young people.
Specific to the price part, mazda CX-5 and Toyota RAV4 in the case of a high degree of overlap in price, CX-5 and RAV4 can be said to be in a state of face-to-face fighting. In addition, the two also give a terminal discount that is not bad, so after the discount, the difference between the two cars is only 2,000 yuan.
Space as a key element for consumers when buying a compact SUV. Judging from the actual size of the CX-5 and RAV4, it is also at a level of great difference. Of course, because the RAV4 has 25/13mm more length and width than the CX-5, coupled with the RAV4's more boxy body design. Therefore, the vehicle is more atmospheric than the CX-5 visual senses.
In terms of power, although the Mazda CX-5 is slightly behind the Toyota RAV4 in the book data, from the different gearboxes equipped with the two vehicles, the 6AT gearbox used by the Mazda CX-5 is obviously more in line with young consumers who like to control under the positive shift logic and more mechanical shift feedback, and as for the RAV4 Rongfang equipped with the CVT transmission, it emphasizes the smoothness and fuel economy of the vehicle
Implemented to the equipment part, it is not difficult to find that the Mazda CX-5 emphasizes the user's driving texture under the configuration of the leather steering wheel, seats, front multi-layer soundproof glass and other configurations. The Toyota RAV4 has always maintained a strong home attribute under the use of more intelligent driving assistance configurations.
It is undeniable that the new CX-5 launched by the Mazda brand after the unified market front does have more "grounded" product configurations. However, at present, under the circumstance that intelligence has become the mainstream of the market, the new Mazda CX-5 series is not a rich intelligent configuration, which does give people a feeling of almost meaning.
In addition, for the listing of the new Mazda CX-5, although obvious concessions have been made in terms of market price, Changan Mazda is still in a state of climbing in terms of brand influence, and the price is still directly in line with the strong models in the market, and the pressure that Mazda CX-5 needs to bear is obviously not small.
Summary: In the current Japanese brand generally focus on the family environment, although the 2022 Mazda CX-5 is mainly to make up for the configuration of household attributes, but from the appearance of Mazda CX-5, mechanical attributes, it is obviously more in line with the sports, personalization has a higher demand for young family consumers.
As for the Toyota RAV4 Rongfang, although more sports elements have been added to the appearance of the fifth-generation model, it is intended to win the favor of more young consumers, but from the perspective of product attributes, it is still to meet the needs of consumers who mainly need daily commuting.
CX-5 as the new Changan Mazda in the first year of the pioneering work, as the brand in the Chinese market has a unified and clear direction, the future launch of models will inevitably be more in line with the chinese consumers' car habits and needs. Of course, if the new Changan Mazda can more widely disseminate the brand to the "sports" and "personality" labels, then in the current Chinese market dominated by young consumers, it will inevitably get more market dividends.