On March 23, Ideal Auto, one of the new car-making companies, announced a price increase today, and at present they have only one model, which is the Ideal ONE, and from April 1, 2022, the national unified retail price of the Ideal ONE will be raised from the current 338,000 yuan to 349,800 yuan, an increase of 11,800 yuan.
The reason for the price increase given by Ideal Auto is: "Affected by the continuous sharp rise in upstream raw materials"
Just four days ago, on the evening of March 19, Li Xiang, the founder of Ideal Automobile, also publicly talked about the price increase of new energy vehicles on the Internet, saying:
At present, brands that have contracted with battery manufacturers to determine the price increase of batteries in the second quarter have basically announced price increases immediately. If there is no price increase, most of them have not yet been negotiated, and the price will generally increase immediately after waiting for the negotiation. The increase in battery costs in the second quarter was very outrageous. War, politics, and the epidemic have made it possible to appreciate the value of buying a car, and the price of used cars in the United States has increased by 30% overall.
On March 9 this year, we also wrote the article "Behind the nickel price increase storm, or caused a number of electric vehicle companies to slow down the pace of expansion in 2022", when it was analyzed that nickel is one of the core raw materials of power batteries, the price increase of nickel is likely to lead to the cost of electric vehicle companies to rise, which in turn will lead to an increase in the price of electric vehicles, and may even affect the popularity of electric vehicles in 2022.
As a result, on March 10, Tesla announced price increases in the two major markets in the United States and China at the same time, of which the domestic Model 3 high-performance version, Model Y long-lasting and high-performance version were all raised by 10,000 yuan.
Since then, Tesla has adjusted the price of its electric vehicles on March 15 and March 17, respectively, and adjusted the price three times in 8 days.
In addition, there are media statistics, from March 15 to March 19, in the five days, at least 10 new energy vehicle companies announced price increases.
They are:
BYD announced a price increase of 3,000 to 6,000 yuan on March 15;
Tesla announced price increases of 14,000 to 20,000 yuan on March 15 and March 17;
Nezha Automobile announced a price increase of 3,000 yuan to 5,000 yuan on March 17;
Chery New Energy announced a price increase of 3,000 yuan to 4,000 yuan on March 17;
Xiaopeng Motors announced a price increase of 10,100 yuan to 20,000 yuan on March 18;
Geely Geometry Automobile announced a price increase of 3,000 yuan to 7,000 yuan on March 18;
Zero-run cars announced a price increase of 20,000 yuan to 30,000 yuan on March 18;
On March 19, WM Motor announced a price increase of 7,000 yuan to 26,000 yuan;
Great Wall Euler Automobile announced a price increase of 6,000 yuan to 7,000 yuan on March 19;
In addition, Tianji Automobile announced on March 19 that it canceled the promotion policy of the original 5,000 yuan deposit against the purchase price of 10,000 yuan, which was also considered to be a "disguised price increase".
In fact, in early March, when the 2022 Hongguang MINI EV was officially launched, its price was also 2,000 yuan higher than the price of the old model.
At present, the only new energy vehicle company that has publicly announced that it will not increase prices is Weilai Automobile, which said: "Price stability is good for the interests of users and the market, so there is no intention of price increase in the short term", but Weilai did not put the words to death, they also said that they will make flexible decisions according to the supply and demand of international raw materials and chips, according to changes in the objective environment.
The rise in the price of new energy vehicles is a driving force for people who just need to buy a car, and old car owners have also said that their cars have preserved or increased in value. However, in the long run, price increases are an unfavorable condition for the popularity of new energy vehicles.
With the rise in both oil prices and new energy vehicle prices, whether to choose a fuel car or an electric car will leave potential car owners in a dilemma.