Now the price increase of new energy vehicles has not been strange, and even the car store believes that the price increase is the "strange" of the current new energy industry, after all, everyone knows that the cost of raw materials has risen, but there are still two new energy vehicle companies that have not yet increased their prices, that is, Weilai and Lantu.
Qin Lihong, president of Weilai Automobile, said: Weilai does not increase prices, at least not yet. It said that price stability is good for the interests of users and the market, and Weilai has no intention of increasing prices in the short term.
Lu Fang, CEO of Lantu Automobile, responded when talking about the price increase of new energy vehicles: "The price increase that does not bring value to users is meaningless and unreasonable. In addition, lantu automobile's official weibo also said today: "Thank you for your concern, lantu has not yet increased the price, entangled." ”
At present, Weilai and Lantu have no intention of increasing prices, but guess why these two companies do not increase prices? Perhaps we think about it from another angle is not because of its own product positioning high-end, when the product was priced, there was a lot of brand premium in it, so even if the cost rises, the premium brought by the brand can still be covered? Is this also the reason why many brands are doing new energy high-end brands?
What do you think?