The Prado sold 200,000 in Japan and 550,000 in China, and toyota's off-road profiteering can be seen. Knowing that there are tigers in the mountains, Wei Jianjun is biased towards the tiger mountain line, launched the tank brand and "fired two shots in a row", and began to subvert the import and joint venture off-road brands.
1. 200,000 Prado sells for 550,000
Under the pursuit of the Chinese people, Toyota's "mark-up method" has been tried and tested. Lexus often increased the price by tens of thousands, Xena just listed a hundred thousand, Alpha increased the price by hundreds of thousands... The Prado, which is touted by the Chinese as an "off-road god car", is priced at 3.66 million yen in Japan, equivalent to only about 200,000 yuan. In today's Chinese market, even the price of the old 2.7-liter Prado has soared to more than 550,000; and the 3.5-liter Prado even exceeds the BMW X5. The level of the Prado premium is staggering, which shows the extent to which Toyota's off-road models are profiteering.
2. Wei Jianjun fired two shots in a row
The reason why Prado can kill all parties with a super high premium is that on the one hand, the product hard power is excellent, the appearance design is domineering, and the off-road performance is strong; on the other hand, the independent brand has been absent for a long time in the hard off-road market, and it cannot form the slightest threatening competitiveness, so that Toyota has the ability to harvest "leeks" at will. At the critical moment, Wei Jianjun stood up and led the Great Wall to launch the tank 300, reducing the threshold of hardcore off-road to the level of 200,000 yuan, and fired the first shot at the Toyota Prado. With cumulative sales of 85,000 units in 2021, the Tank 300 has created a sales myth of autonomous off-road vehicles and become a phenomenon-level product.
But this is not enough, the product power and brand power of the Tank 300 can not compete with the Prado head-on. As a result, the "big brother" of tank 300, tank 500, came into being, and Wei Jianjun fired a second shot at Toyota's profiteering off-road vehicle. From the first launch of the Chengdu Auto Show last year to the opening of pre-sales at the beginning of this year, the orders in just two or three months are close to 30,000, and the tank 500 is hot before it is listed, and it has become the top stream of the car circle "net red". Recently, the Tucker 500 was finally officially launched, launching four styles of sports version, business version, black samurai version and customized version, a total of 10 models, with a price range of 33.50-39.50 million yuan.
3. The Great Wall ends the era of Toyota's huge profiteering
Scarce things are expensive, especially in the weak segments of independent brands, there is no competition, then the huge profits of Toyota Prado and other models are inevitable. The significance of the tank series products is that the independent brand stands up and tells Toyota and also tells the market that we have our own hardcore off-road brand and finally come up with products that can threaten the Prado. Although in the short term, it cannot reach the heights of the Prado in the past few decades, in the long run, the tank 500 is the second shot of Wei Jianjun's subversion of the era of profiteering of Toyota off-road vehicles. The tank 500's product power is not inferior to the Prado at all, and even has the advantage of crushing in many aspects.
In terms of appearance, the front face grille of the front of the car, the sport version of the rough shape, the business version highlights the luxury; the overall body is full and square, superimposed on the raised waist line, the burly and rugged muscular sense comes to the face; the interior, compared with the tank 300 has a qualitative leap and upgrade, a large area of Nappa leather wrapping, high-grade wooden decorative board coverage, crystal electronic gear rod ingenuity, as well as automatic electric suction rear tailgate, electric side pedal, Infinity audio, the sense of luxury between the square inches; in terms of size, The normal version of the model is 4878/1934/1905mm in length, width and height, while the sports version is 5070mm in height, and the wheelbase of all models is 2850mm.
The power part is a highlight of the tank 500. It is equipped with the 3.0T V6+9AT powertrain independently developed by Great Wall, with a maximum of 260kW and a maximum torque of 500Nm; the matching 9AT automatic transmission is also the first 9AT independently developed by China. The power output with large displacement and strong power is the surging choice of "big heart" players. At the same time, the tank 500 has a "three locks", providing strong off-road performance, equipped with L2 intelligent driver assistance system, and 11 terrain modes to choose from. In terms of suspension system, the use of non-load-bearing body + front double wishbones, rear integral axle suspension.