Affected by family planning, the development of the mainland mother and baby market is very slow. However, now with the opening of the second and third children, the current market demand for baby and child products has become larger, the baby and child market also has great prospects for development in the future, many businesses have found business opportunities have entered, and Wo Xiao Bud is the first to bear the brunt of it.
Wo Xiaoya believes that providing nutrition theory services only for Bao Ma is unable to fundamentally solve the problems of Bao Ma. And Wo Xiaoya also has insight into the requirements of a new generation of young families for baby and child food, and clarifies the direction of baby and child meals. Starting from the growth and development of infants and children, nutritional characteristics, and combined with the "Dietary Guidelines for Chinese Residents", the "1357" new concept of balanced diet for infants and children was pioneered, and a new meal of Chinese infant and child food was pioneered, providing exclusive nutritional solutions for babies and children aged 6 months to 12 years old.
The suggestion of the parents of the children who just want to eat complementary foods is that the baby is not able to chew a little, and the food cannot cause a burden to their stomach, so at the beginning of eating complementary food should start from the porridge and slowly increase the hardness. Nest buds for a week of rice is very suitable for babies who have just eaten complementary foods.
Wo Xiao Sprouts is mainly selected from rice, and nine kinds of grain beans are used at the same time to balance nutrition. It not only enriches the taste, solves the problem of nutritional imbalance from the root, and is more suitable for babies to eat. Nest small buds a week of rice particles will not be as large as the usual rice beans, are crushed by a special process, is a third of the ordinary rice grains, very convenient and does not take too long to make a healthy and nutritious porridge, saving a lot of time for Bao Ma. And the meter has gone through three iterations in one week. From the initial sale of grains and grains separately, to the current proportional distribution of individual small packages, each generation has changed to meet the needs of customers.
The emergence of Nest Bud tells us that in the future baby and child market has great potential for development, on the current market data to see the gradual development of the maternal and infant industry, consumer groups, changes in consumer concepts, maternal and infant commodities are also more and more, food, clothing, diapers and other baby supplies, pregnant women's products, etc. are the same, all kinds of brand owners are also gradually towards the overall development, for different ages of babies and children to provide different levels of products. Among them, baby and child food accounted for the largest proportion of 37.0%.
This shows that the mainland baby and child market has entered a new period of rapid development, and in this new period of continuous development, Wo Xiaoya successfully seized the opportunity and quickly rushed to the public. At present, Wo Xiaoya has accumulated millions of users, mainly based on Tmall, Douyin and other channels, and offline is also gradually entering high-end maternal and infant chain stores, high-end supermarkets and some maternal and child health hospitals. Wo Xiaoya has always been around the family and travel to extend the product, carefully cultivate the user's sense of trust in the brand, so that mothers save time to accompany their children.