Zhongxin Jingwei May 10, the hit TV series "Dear Child" has frequently appeared in hot searches because of its presentation of many real-life parenting scenarios, and the problems it exposes such as contradictions in parenting concepts and family members' incomprehension have also resonated with the mother group. In addition to the influence of external factors, many mothers also have to face the pressure from appearance and workplace.
Drama comes from life, and the real experience of parenting life is often more intuitive and profound. On the online platform, many bloggers posted records of their parenting lives, only searching for relevant videos on the B station, and the highest playback volume could reach more than 7 million.
Many mothers describe their experience with a baby on the Internet: taking a baby is like an exam, but no one draws the point; the shopping cart is gradually occupied by toys, milk powder and diapers; taking a baby 24 hours a day, buying a bunch of parenting books, but still feeling unprepared...
Behind the resonance of such phenomena and widespread attention, such phenomena reflect the pressure that the maternal and infant groups have been facing for a long time. When it comes to parenting, moms need more support, and that's when a group of people step up first.
They have the same identity as nutrition consultants, and they are also a group of enthusiastic and professional mothers in various cities across the country, providing mothers with continuous parenting help and emotional support to help them through the difficulties of the parenting process.
This group of nutrition consultants is a powerful support for mothers in their parenting life.
There is no way back, and we must persist in being responsible to the end
"As soon as Bao Ma called, she couldn't take care of rest."
Zhao Hengfen, a nutrition consultant for Feihe South China, has been living alone for a month in a store in Shanghai's Jing'an district since April 6. During this period, she spun around alone, responding to Baoma's questions in different groups, calming Baoma's anxious emotions, and working with Baoma to tide over the difficulties.
Back to late March, when the epidemic broke out in Shanghai, Zhao Hengfen's community and work stores were successively sealed. By April 6, it may take some time to unseal, and Zhao Hengfen can't sit still and go to the community to open a pass. Because many bao mothers sent messages saying that the children were going to run out of food, Zhao Hengfen looked anxious in her eyes, "Adults can pass no matter what, the baby will have to be hungry when they break the food, and they must find a way to go to the store as soon as possible to send their 'rations'."
According to the regulations, before Shanghai fully lifted the prevention and control, once she walked out of the gate of the community, she could not come back. Zhao Hengfen did not hesitate to sign, carried a bag of rice, brought a few pieces of change of clothes and hurried out.
Just out of the community, Zhao Hengfen was "dumbfounded", the street was empty, and public transportation was suspended. That day, she pedaled for more than an hour to share her bicycle before she arrived at the store. On the same day, the weather in Shanghai was hot, Zhao Hengfen was already sweating when she rode to the store, but she could not freshen up, so she plunged into the store warehouse, immediately began to comb the inventory of the warehouse, and contacted Bao Ma to discuss delivery.
"Two days before I arrived at the store, the mothers contacted me one by one to find milk powder and diapers, and when they were busy, they didn't even have time to eat and sleep." Zhao Hengfen recalled.
Initially the supply of milk powder was tight, in order to allow more babies to drink milk powder in time, Zhao Hengfen took the initiative to find some families with a large order volume to coordinate: "You ordered a box (6 cans) of milk powder, I will send you two cans first, and then make up for you later, okay?" Let's work together to get through the hardest moments. ”
What moved Zhao Hengfen was that almost all the mothers did not complain and temporarily gave the milk powder to other families.
At the same time, she is also busy paying attention to the other needs of her mothers.
During the sealing period, a bao mother found Zhao Hengfen and said: There is really no way, the baby will be born immediately, but because of the epidemic, the items to be delivered have not been bought.
Zhao Hengfen immediately comforted her, don't worry, and then in the store while continuing to comb the milk powder inventory, while looking for relatively trivial items to be produced, the last one did not land on the ground.
In the context of the epidemic, no one can stay out of the matter, and in this battle against the epidemic, nutrition consultants are also experiencing the battle of "ensuring supply". For babies and new life, everyone has the obligation to do their best for the growth of children. So are the parents, and so are the Feihe Nutrition Consultants.
"Let every expectation and need be on the ground"
Nantong, more than a hundred kilometers away, is also experiencing the battle of "ensuring supply", and Zhu Chunhong, a nutrition consultant of Feihe who works here, is also working hard to ensure the supply of milk powder.
However, delivery is only part of her busy work, and Zhu Chunhong has a lot to do. During special periods, nutrition consultants are often the primary target of parents' help, some of which are milk powder needs and some of which are emotional support needs.
In years of service work, Zhu Chunhong has seen Bao Ma's insomnia late at night, and she has also seen Bao Ma's self-blame for the baby's accidental cold, and she has heard more than one Bao Mom's mouth such as "confused" and "unable to do it".
Seeing the mother drowning in parenting anxiety, Zhu Chunhong will give the greatest patience and help, from the perspective of the listener, to give the mother in distress a little understanding and encouragement.
Zhu Chunhong's starting point is very simple, "Others may ignore them, but at least in my place, bao moms will not fight alone, as long as there are needs and expectations, they will definitely get a response." ”
Zhang Li, a nutrition consultant working in Beijing, is also working hard to better serve bao moms. When I first worked as a nutrition consultant, although I received very meticulous system training from Feihe, as more and more baoma were contacted in reality, Zhang Li found that their questions and worries were also various.
"Why is the milk powder I bought last time thick, and this time it is thinner?"
"What's going on with your baby's recent anorexia?"
"What's going on with the baby pulling green poop?"
These questions need a strong professionalism to answer, Zhang Li did not understand what was going on at once, but she could understand the worries of the mothers, "after all, a family is a baby." Since Bao Ma has doubts, she must help them solve them no matter what.
Zhang Li silently wrote down these questions, looked for professional teachers to answer questions, and recorded his harvest in the book and repeatedly studied. Over time, when faced with the new problems of bao moms asking for help, Zhang Li had to deal with it much more easily.
Difficulties such as these are actually common in the work of nutrition consultants. There will always be endless new problems in the process of parenting, perhaps emotional needs, perhaps parenting knowledge needs, as a nutrition consultant, we must always pay attention to the needs of mothers, constantly improve ourselves, so that mothers can rest assured enough to become their strong backing.
A group of people, obscure but indispensable
Zhao Hengfen, Zhu Chunhong, and Zhang Li are just the epitome of Feihe's many terminal service personnel, each of whom constitutes an important part of the maternal and infant service business system.
With the refinement and scientific concept of parenting gradually becoming a trend, the time cost and knowledge cost of childcare investment are getting higher and higher, and it is difficult for people who have not personally experienced it to truly understand the sleepiness and panic of mothers.
But the nutrition consultant who is also a mother is more aware of and pays attention to the subtle emotions of the mother. This kind of emotional support may just be a conversation and a hug, but for Bao Mom, it is a very important emotional outlet, and it can even help them cheer up and regain confidence.
Fortunately, caring for mothers is being paid more and more attention. Last year, the state successively issued documents such as the "China Women's Development Program (2021-2030)" and the "China Children's Development Program (2021-2030)", which particularly emphasized the need to exert social forces to expand care services for women groups.
There is no doubt that Feihe's nutrition consultants are becoming part of the social force.
In the past 60 years since its establishment, Feihe has always been well aware of the importance of providing good services for the mother and baby group, adhering to the value pursuit of "user first", relying on a deeper understanding of the needs of the mother and baby population, continuously improving service capabilities, and building a professional and intimate mother and baby service system.
As the "last mile" of serving the mother and baby population, Feihe attaches special importance to the terminal service group. At present, Feihe has built 110,000 service outlets covering the whole country offline, and there are also online service teams including Star Mother Association and customer service online to provide all-round services for mothers and babies. And since 2013, we have gradually established a complete and meticulous nutrition consultant training system, conducted comprehensive and systematic training for nutrition consultants, and continuously improved professional level and service capabilities.
In recent years, Feihe has also been practicing the practice of providing help to the mother and baby population by preparing for the construction of a mother and baby room, and donating funds to rescue depressed mothers after childbirth. And Feihe's nutrition consultants, some organize parenting activities in the local area, let Bao Dad experience the pain of uterine contractions, empathize with the difficulty of understanding Bao Ma' not easy; some in Sichuan Daliangshan science nutrition knowledge, and some because Bao Ma consulted a sentence "what to do without milk", he personally took his own boiled crucian carp soup to take care of her.
The continuous efforts of maternal and infant enterprises represented by Feihe have promoted the continuous improvement of the social maternal and infant service situation, and also promoted the optimization of the child-rearing environment to a certain extent. For businesses, this is just a small step for Feihe; for society, it may be a big step in changing the environment of mothers and babies. (Zhongxin Jingwei APP)