Feihe released a new milk powder product, Xingfeifan Zhuorui, and applied the fresh milk powder standard system for the first time

On January 20th, at the fresh standard upgrade of Feihe milk powder and the launch of The Listing of Xingfeifan Zhuorui, Feihe released the new product "Xingfeifan Zhuorui". This is the "third member" of the Star Flying Sail family, the first major single product of The Flying Crane, after the classic Star Flying Sail and Star Flying Sail A2.

The newly upgraded Xingfeifan Zhuorui took the lead in adding "lactoferrin + 10 times probiotics", which not only applied Feihe's latest human milk research results, but also the first application of the upgraded version of Feihe's fresh infant formula milk powder standard system (referred to as "fresh milk powder standard system").

Dual activity awakens the baby's self-protection

During the epidemic, people's health awareness has increased, and the demand for immune products has increased significantly. Feihe said that immunity is like a "soldier" in people's bodies, specifically identifying "enemies" that are harmful to the body and eliminating them, while removing apoptosis cells in the body, so that the human body can maintain a healthy and stable state. Children in infancy and early childhood are the key stages in building immunity, and they need to take in the corresponding nutrients to help build an immune system.

"Lactoferrin is the core immune protein in breast milk and helps babies regulate their immune system, yet the immunomodulatory effects of probiotics are often overlooked." Sun Han, a researcher at the China Feihe Research Institute, said that probiotics can help improve intestinal health, and the intestine is an important immune organ of the human body, and probiotic intake needs to reach a certain amount to play a role.

The "Regulations on the Evaluation of Probiotic Health Foods" issued by the former Ministry of Health in 2001 require that the number of live bacteria in live bacteria health foods during their shelf life shall not be less than 1 million CFU/ml (g). At present, national standards for beverages, infant formula and other foods also require the addition of active probiotics to reach 1 million CFU/ml(g), that is, the amount of probiotic live bacteria is at least one million to have a probiotic effect. There are also clinical studies that show that the daily intake of probiotics to play a corresponding role is 10 million CFU/ml(g)-1 billion CFU/ml(g).

Based on clinical research, the Starfly Formula is specifically infused with dual active nutrients – lactoferrin and "10x" probiotics. According to reports, lactoferrin can only extract 1 gram per 20 kg of milk. Fed Twice a day with Flying SailSpring Milk Powder, your baby can consume about 100 million CFU of active probiotics per day. Lactoferrin works with "10x" probiotics to awaken your baby's innate self-protection.

The nutritional ratio is close to the gold standard of milk source

Xingfeifan Zhuorui is also the transformation of Feihe's latest human milk scientific research achievements. In October 2020, Feihe published the research results in the official journal of the International Society for The Study of Fatty Acids, and for the first time through a systematic review, studied the fatty acid content characteristics of human milk in China, and found that the ratio of DHA/ARA, a nutrient important for infant brain development in Chinese breast milk, is 1:1.7. Based on this research, the ratio of DHA/ARA in the StarFLY formula is set to 1:1.7, which is closer to the gold standard of milk source.

Based on the importance of lactolipids to brain nerve and cognitive development, The exclusive Multi-MFPL lactolipid group technology is specially applied in the formula of Xingfeifan Zhuorui to scientifically mix the five major lactolipid ratios to help the baby establish a perfect brain neural network.

As the latest product of the Star Flying Sail series, Star Flying Sail Zhuorui not only has an important innovation breakthrough in the formula, but also continues the core advantages of the classic Star Flying Sail. The product adopts feihe's own farm fresh raw milk for one feeding, while adding a new generation of patented OPO, which has an SN-2 palmitic acid content of 67%, closer to the proportion of 70% of the milk source, which can help the baby regulate the intestine and promote calcium and fat absorption.

Feihe said that the "Outline for the Development of Chinese Children (2021-2030)" advocates paying attention to nutrition in the early 1,000 days of life and strengthening personalized nutrition guidance. For many years, Feihe has been advocating breastfeeding, and continues to carry out research on human milk in China, upgrade the standard system of fresh milk powder, and strive to provide more suitable milk powder for babies who cannot breastfeed. The launch of The Star Flying Sail Zhuorui has created a new generation of milk source nutrition standards, which are produced in strict accordance with the fresh milk powder standard system, which not only reflects Feihe's determination to continuously upgrade the formula and improve the product, but also highlights the original intention of "guarding the healthy growth of Chinese babies".

Text/Guo Tie Image source Feihe courtesy of The picture

Edited by Li Yan Proofreader Wang Xin