Feihe re-launched the new star Feifan Zhuorui to lead the industry quality to improve

On January 20, at the launch of the fresh standard upgrade of Feihe milk powder and the listing of Xingfeifan Zhuorui, Feihe officially released a new product - Xingfeifan Zhuorui. This is the "third member" of the Star Flying Family, the world's largest single product of infant formula, after the classic Star Flying Sail and Star Flying Sail A2. It is reported that the newly upgraded Xingfeifan Zhuorui took the lead in adding "lactoferrin + 10 times probiotics", which not only applied Feihe's latest breast milk research results, but also the first application after the upgrade of Feihe's fresh infant formula milk powder standard system (hereinafter referred to as the fresh milk powder standard system).

The StarFLY Formula is specially formulated with dual active nutrients - Lactoferrin + 10x Probiotics. Among them, lactoferrin is very rare, and only 1 gram can be extracted per 20 kilograms of milk. Feeding Starfly 2 times a day, your baby can consume about 108 CFU of active probiotics per day. Lactoferrin combined with 10 times probiotics can better help the baby to mobilize the enthusiasm of the immune system, establish a "natural defense line" for the baby, and awaken the baby's natural self-protection.

It is worth mentioning that Xingfeifan Zhuorui is also the product transformation of Feihe's latest breast milk scientific research achievements. According to public information, in October 2020, Feihe published research results in the official journal of the International Society for The Study of Fatty Acids, and for the first time studied the fatty acid content characteristics of human milk in China through systematic review, and found that in Chinese breast milk, the ratio of DHA/ARA, which is important for the development of the baby's brain, is 1:1.7. Based on this research, the ratio of DHA/ARA in the StarFLY formula is set to 1:1.7, which is closer to the gold standard of milk source.

The DHA/ARA ratio of StarFLY DHA/ARA is close to the gold standard of Milk Source

As the latest product of the Star Flying Sail series, Star Flying Sail Zhuorui not only has an important innovation breakthrough in the formula, but also continues the core advantages of the classic Star Flying Sail. The product adopts feihe's own farm fresh raw milk for a single feeding, while adding a new generation of patented OPO, which has an SN-2 palmitic acid content of 67%, closer to the proportion of 70% of the milk source, which can help the baby regulate the intestine, promote calcium and fat absorption, and stimulate the baby's "native absorption".

The "Outline for the Development of Chinese Children (2021-2030)" points out that it is necessary to pay attention to nutrition in the early 1,000 days of life and strengthen personalized nutrition guidance. For many years, Feihe has been advocating breastfeeding, and continues to carry out research on human milk in China, upgrade the standard system of fresh milk powder, and strive to provide more suitable milk powder for babies who cannot breastfeed. The launch of the Star Feifan Zhuorui has created a new generation of milk source nutrition Zhuorui standards, which are produced in strict accordance with the fresh milk powder standard system, which not only reflects Feihe's determination to continuously upgrade the formula and improve the product, but also highlights its original intention of "protecting the healthy growth of Chinese babies".