The new generation of parents are mostly after 90 and 95, compared with the elderly parenting knowledge is more comprehensive, parenting knowledge is more abundant, more in line with the scientific feeding method. Babies and children are needed when they need more nutrition after six months and milk powder is no longer enough. Therefore, baby and child food is just needed on the road of healthy growth of children. This category is more in line with the eating habits and nutritional needs of Chinese babies, and naturally attracts the attention of mothers.
Wo Xiaoya has been committed to providing "scientific nutrition, safe and convenient" baby and child food solutions professionally, accompanying the baby to grow up healthy and happy, and cultivating the baby's good eating habits. In the concept of "one week" that wo xiao bud focuses on, through the scientific collocation of different ingredients in a week, it meets the needs of different nutrients intake of the baby every day; at the same time, it solves the pain points that the mother does not know what to eat for the baby every day and how to eat it.
Public data shows that the online baby noodle market has grown rapidly since 2017, and in 2020, the trend of organic baby noodle market on the whole network has achieved 103% growth, and the annual growth rate has doubled year by year.
With the gradual emergence of a new generation of consumers, baby and child food has also shown a trend of continuous refinement and high-end, and high-quality products have become the first choice of mothers. According to the "2021 Jingdong Supermarket Baby and Child Food Trend Report", the market size has maintained a compound growth of 10% for 10 consecutive years, and the organic baby and child food online market has achieved a substantial growth of 95% in 2020, and the industry is expected to exceed 70 billion yuan by 2025.
This also means that driven by this consumer awareness, the future high-quality market will become the main battlefield of competition. Therefore, what is needed in the future market is high-quality, differentiated products, and if enterprises want to be based on the market, they need to constantly innovate, improve their own technical level, gain insight into consumer needs, and rely on comprehensive strength to win.
The week of the nest bud noodles, a week does not repeat the sample of 13 kinds of ingredients, 7 days of meat and vegetarian nutrition collocation. It is a rare meat and vegetable noodle on the market, with a fruit and vegetable content of ≥ 30%, adding 13 kinds of ingredients, and combining all aspects of nutrition. What is more special than other brands is that it is a rare baby and child food on the market that can match meat and vegetables, for example, the fruit and vegetable content of a certain skin is 9-12%, while the fruit and vegetable content of wo Xiao Bud is ≥ 30%, and it is a natural material, 13 kinds of ingredients with meat and vegetables, no artificial coloring.
The market is flooded with non-homogeneous products, and Wo Xiaoya has not forgotten its original intention, has been paying attention to the needs of the baby, constantly deepening research and development, and striving to improve the nutritional value of the product so that every mother can buy with confidence and the baby can eat with peace of mind.
![A weekly series of nutritional balance, solve the problem of mom time![fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)