At present, the three meals a day of babies and children are a headache for every parent, especially the 6 months to 6 years old baby and child group, the market size is very large. With the addition of a new generation of parents, consumer groups and consumption concepts have changed, and more and more people have begun to pay attention to scientific baby raising.
In this case, the nest buds quickly come out of the circle. From the aspects of infant growth and development, nutritional characteristics, and combined with the theoretical basis of the "Dietary Guidelines for Chinese Residents", it pioneered the new concept of "1357" balanced diet for infants and children, that is, 3 meals a day plus two points and 5 types of foods, so that 7 days a week will not be repeated, to open up a new meal for Chinese babies and children, and to provide exclusive "nutritious diet" programs for babies and children aged 6 months to 12 years old.
The "Week series" launched by Wo Xiaoya better helps parents solve the problem of not having nutritional collocation. The "Weekly Series" products include "One Week Of Grain Rice", "One Week Of Noodles", "One Week Of Condiments" and so on. Among them, "one week of miscellaneous grains and rice" is the most popular, is the highest repurchase rate of a product, selected 9 kinds of grains, 20% of the scientific ratio of grains, to help the baby gastrointestinal digestion without burden; bean and rice combination, to achieve the diversification of staple food nutrition. Individually packed, a bag of a day's amount, completely omitting the number Bao Mama with the problem of quantitative. A total of seven bags make it impossible for the baby to eat every day.
There is also a cartoon steamed bun that is also popular with moms, not only because of its cute appearance, but also because it does not add salt, leavening agent, flavor, and pigment. All kinds of colors are blended with natural fruit and vegetable juices, and it can also enhance the baby's cognition of color, so that the baby can learn knowledge in the process of eating. Wo Xiaoya is also changing with the times, constantly making corresponding changes according to the needs of customers.
In order to further optimize the fertility policy, the policy that a couple can have three children and supporting support measures have been implemented. The "three-child policy" will promote the rise of the number of new births on the mainland and bring huge market demand for maternal and infant products. The emergence of Nest Bud not only helps Bao Moms solve the problem of not matching, but also indicates that the baby and child food market has a lot of room for development in the future. However, in the future, the competition will become more and more fierce, and various brands will appear one after another. But I believe that Wo Xiao Bud will always stand at the top because they are absolutely in awe of the product and 120% responsible for the customer. I hope that the little buds can continue to move forward as always in the future. Driven by the release of dividends of the three-child policy and the trend of consumption upgrading, it ushered in a broader development.
Disclaimer: The market is risky, choose carefully! This article is for reference only and is not used as a basis for trading.