As a high-end new energy brand in China, AVATR Avita has attracted much attention since its birth.
On the one hand, it is because its English name AVATR is only one letter less than the English name of the movie "Avatar"; on the other hand, it is because in addition to the three popular giants of Changan Automobile, Huawei, and Ningde Era, it also has a number of strategic investors such as Weilai Automobile and Chongqing Cheng'an.
Such a foreign name coupled with the giant lineup of "Changan Automobile + Huawei + Ningde Era" also makes the outside world think of Avita. So the question is: can such a luxurious lineup bring about a result of 1+1+1 greater than, or even far greater than three?
Until Avita's first model, Avita 11, appeared in the new product catalog of the Ministry of Industry and Information Technology, this question was initially answered.
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At last year's brand launch, we only had a glimpse of the brand's first model, the Avita 11. And now the presence of Avita 11 in the Ministry of Industry and Information Technology has given us a better understanding of it...
First of all, in terms of design, the previously released Avita 11 takes "futurism" as the core design concept, with the body of the coupe SUV, coupled with a unique front and rear light group, personalized tail window and other unique design language, bringing extraordinary visual impact, unforgettable.
The Avita 11, which appeared in the new product catalog, is basically a "complete replica" of the concept car at last year's brand conference, and the overall design style is still rounded and minimalist.
The length of the car is 4880mm, but the wheelbase reaches 2975mm, and the wheelbase ratio is just close to the golden ratio of 0.618. Matched by a body width of 1970mm, a body height of 1601mm, and four rims that are 21 inches and a maximum height of 22 inches, they show a futuristic sporty posture through the ultimate aspect ratio and wheel aspect ratio design.
It is worth mentioning that Avita 11 was created by the Global Design Center in Munich, Germany. Chief Design Officer Nader is from the BMW Group and is deeply involved in models including the BMW 7 Series, BMW 6 Series, BMW iNEXT Concept, BMWi8 Roadster and other models, and this advanced and unbiased vision has also been applied to the overall design of Avita 11.
Of course, great design can only be the icing on the cake, and the real hard power of Avita 11 is its powertrain.
The dual-motor system, built by Huawei itself, serves as the key drive core of Avita 11. With a power of 195 kW and 230 kW, the front and rear motors together provide a total of nearly 600 horsepower, allowing the behemoth to easily have an acceleration time of more than 3 seconds per 100 km/h. Coupled with the 50:50 rear and rear axle load counterweights, the driving pleasure is simply on paper.
According to the announcement information, Avita 11 will carry a 90.38kWh ternary lithium battery from the Ningde era, using a new generation of CTP technology, energy density of up to 180Wh/kg. Even with dual motors driving at the same time, the Avita 11 has a power consumption level as low as 16.6 kWh/100 km, and the cruising range easily exceeds 600 km. In addition, Avita 11 will also launch a model equipped with a larger capacity battery pack, with a cruising range of more than 700km.
At the time of the initial release, the official had revealed that the Avita 11 has a high-voltage overcharge capability of more than 200kW. Today, we know that its maximum charging power reaches 240kW. In fact, Avita 11 will also be the first in the industry to apply a 750V high-voltage charging system, which can charge from 30% to 80% in just 15 minutes. In contrast, Tesla's overcharge technology currently only supports 380V voltage, and it takes about 30 minutes to charge from 30% to 80%.
At present, thanks to the giant combination of "CHN", Avita 11 has shown strong product competitiveness in terms of design and power battery. The suspense that remains now is H, the level of intelligence of Avita 11.
According to the information previously revealed, Avita 11 is equipped with Huawei's full set of ASD automatic driving assistance sets, including 3 Huawei 96-line lidar, 6 millimeter wave radar, 12 ultrasonic radars and 13 cameras, with the 400Tops super computing power platform, which can realize full-scene high-level intelligent driving for high-speed and complex urban areas.
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At present, the automobile industry is experiencing the biggest change in a hundred years, and the trend of electrification, networking and intelligence has made the automotive industry become crowded.
On the one hand, the new car-making forces represented by Tesla and "Wei Xiaoli" are actively expanding their territory; on the other hand, Volkswagen, Ford and other giants have also begun to "revolutionize their lives" in a big way. At the same time, there are also "laymen" such as technology and real estate to join the car-making army.
And 2022 is destined to be the most fierce competition between new car-making forces and traditional car companies, coupled with the news of related "bearish" new energy vehicles, is constantly coming.
First and foremost, subsidies have declined.
According to the notice jointly issued by the Ministry of Finance, the Ministry of Industry and Information Technology, the Ministry of Science and Technology and the National Development and Reform Commission at the beginning of 2022, the subsidy standard for new energy vehicles in 2022 will be reduced by 30% compared with 2021, in addition, the subsidy policy for the purchase of new energy vehicles in 2022 will be terminated on December 31, 2022, and vehicles licensed after December 31, 2022 will no longer be subsidized.
Secondly, the new crown epidemic, chip shortage, and tight supply chain factors, resulting in the "price increase tide" of new energy vehicles, are surging forward.
Up to now, new energy models under many brands, including Tesla, Zero Run, Euler, BYD, Nezha Automobile, SAIC Volkswagen, Xiaopeng Automobile, GAC Ean, FAW-Volkswagen, Extreme Krypton, Geometric Automobile, Roewe, Feifan Automobile and other brands, have announced price increases.
In this way, under the accumulation of the above incentives, the environment of the new energy vehicle market this year may become worse and worse. Next, the growth of the entire terminal sales may also be less than expected.
Therefore, even if the "new entrant" Avita 11 "with the golden key" was born, this must mean that Avita 11 is stable. Even CEO Tan Benhong himself admitted, "Even with CHN, Avita can't lie down and win."
Because, in this era of intelligent waves, the uncertainty of the future is still difficult to predict, and Avita 11, although superior, is not absolutely irreplaceable. After all, the car-making enterprises that have landed at present include Geely's Extreme Krypton and Dongfeng Lantu, as well as Zhiji Automobile jointly launched by the three giants of SAIC, Ali and Zhangjiang Hi-Tech, etc., and the products of these brands also have good product strength.
According to previous reports, Avita 11 will be released at this year's Beijing Auto Show, after which the retail network will also be unveiled; it is expected that as soon as the third quarter, the car should have a mass-produced version of the product to see up close. Judging from the current information, Avita 11 will be the most distinctive of a wave of high-end new energy vehicles on the pile this year, which is worth tasting.
Written in the end: opportunities and challenges coexist, and the automotive market may form a new competitive pattern in 2022.
Therefore, for the belated Avita 11, if it seizes this special window period this year, it will strike late and break out of a wide and flat "Yangguan Avenue" in the smart electric vehicle market.
At the upcoming 2022 Beijing Auto Show, the Avita 11 will usher in the official launch of its products. At that time, the true product power of Avita 11 will also be fully exposed. And whether the first model of Tan Benhong's "anti-involution" is worthy of the name, we will also wait and see.