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Toyota Granvia and Xena play sister car strategy, the MPV market or will accelerate the inner roll

As the MPV field has become a new industry hotspot, many new cars have also emerged, and the market segment has shown a situation of a hundred flowers. Especially in the past year, the joint venture forces continued to exert force, Kia Jawa and Hyundai Kustu have entered the market, and Toyota Xena is expected by many parties, and even when buying a car, there is a "mark-up car" scene, which seems really rare at the moment. Although there are some slots, Xena sold 4120 units last month, ranking third in the MPV and recognized by many domestic consumers.

Toyota Granvia and Xena play sister car strategy, the MPV market or will accelerate the inner roll

Granvia (Overseas)

In fact, Toyota already has a rich product matrix in the MPV battlefield, and Alpha, Wilfa and Xena can win the attention of different consumer groups. However, Sai Na belongs to the GAC Toyota camp, and FAW Toyota has not been able to hand over the relevant new cars. All along, the sister models have been a common strategy of established manufacturers such as Volkswagen and Toyota, and the contest between North and South Volkswagen, the PK of FAW Toyota and GAC Toyota, has inspired each other in the form of "inner rolls" to achieve each other's excellent sales. FAW Toyota will also launch a new MPV or join hands with Xena in the name granvia to grab more shares.

Toyota Granvia and Xena play sister car strategy, the MPV market or will accelerate the inner roll

A few days ago, Granvia's figure appeared in the latest issue of the Ministry of Industry and Information Technology's declaration directory, becoming the focus of many media reports. Not surprisingly, the car almost replicates all the elements of the race in terms of shape design, worthy of the name of the sister model. However, it has also made changes in some details, and its unique identity can still be found after detailed observation. The car also borrows a lot of crown land concepts in the front face layout, and the interior of the oversized trapezoidal net is filled with a blackened mesh structure, and the aggression is very prominent. It is also equipped with small deflection slots on both sides for improved recognition.

Toyota Granvia and Xena play sister car strategy, the MPV market or will accelerate the inner roll

Granvia is highly similar to Xena on the side, and the business atmosphere is more intense. The wheel size is 17/18/20 inches in three sizes, and the choice is very rich. Its tail is equipped with a forked taillight group, which can attract a lot of attention when lit. A black mesh texture is added to the rear envelope to show the impact. But overall, Granvia's sense of fashion is lacking, and its main audience may be family customers, and the style is a bit conservative.

Toyota Granvia and Xena play sister car strategy, the MPV market or will accelerate the inner roll

The size will be a highlight of Granvia, and according to the declaration information, the length of the car reaches 5175mm, which is even compared to the Xena. Its interior space is very generous, and toyota models have always been at the forefront of utilization, so there is no need to worry too much about driving experience and storage capacity. The number of seats will be different versions, and the large seven-seat layout should be the main model, with better load carrying capacity.

Although the interior spy photos have not yet been exposed, it is believed that Granvia and Xena are also in agreement. However, many of the latter's criticisms come from a simple internal perception, and I don't know if Granvia will make adjustments. Now consumers are more rational in buying cars, and they will not blindly place orders because of Toyota's brand effect. Xena is really unsatisfactory in the interior configuration, which is very inconsistent with its own price point. Perhaps Granvia will upgrade the size of the central control screen slightly, but the overall improvement cannot be expected excessively.

Toyota Granvia and Xena play sister car strategy, the MPV market or will accelerate the inner roll

In terms of power, granvia is still the same as Xena, equipped with a 2.5L self-priming engine, while applying a hybrid system. However, its engine model is A25D, while Xena is A25H, the difference is that the former is domestic and the latter is imported. They all have a power parameter of 141 kW, which may be disappointing if you're looking for performance, but it's still just right for a home MPV. Now that oil prices are getting higher and higher, Granvia will be favored by more people for its excellent fuel economy with hybrid technology.

Of course, granvia may make changes to the final naming. A few days ago, FAW Toyota registered the "Greyvia" trademark, which is likely to become the official name of the new car. Although it will dilute some of Xena's share after its listing, it will be of great benefit to toyota as a whole in the long run. Especially in the field of 300,000-level luxury MPV, Buick GL8 is too dominant, and the market urgently needs a model that truly has the strength to challenge its hegemony, so as to promote the healthy development of diversification.

Toyota Granvia and Xena play sister car strategy, the MPV market or will accelerate the inner roll

In fact, in addition to the Granvia, there are many new cars that have their eyes fixed on the MPV battlefield. The dreamers brought by Lantu Automobile, a new force in China's domestic car manufacturing, have attracted much attention, and the car will officially join the war on April 7 this year, which will inevitably cause a sensation. The car's design is avant-garde and generous, and the interior configuration is quite luxurious, which will be favored by many young friends.

Toyota Granvia and Xena play sister car strategy, the MPV market or will accelerate the inner roll

After the launch of Capgemini, "People's Wuling" brought new cars to Jiachen, expanding its share in the downstream market. The car is quite similar in design to Wuling Hongguang, but it is considered to be an MPV version of the car. The new shape of the middle net is quite recognizable, and the sporty atmosphere is difficult to ignore. Its size is relatively good, 4785mm length and 2760mm wheelbase whether it is carrying people or pulling goods without pressure. Although the car is only equipped with a 1.5T engine, the people who buy this car will certainly not pursue performance. In the next period of time, there will be more high-quality MPV in the market, let's wait and see.

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