Since the listing of GAC Toyota Syna, the situation of "one car is difficult to find" has not changed, in the past February, the sales of 4120 units have surpassed Kustu, Odyssey and Alexon, with the release of production capacity, Xena is expected to really put pressure on Buick GL8 in terms of sales.
As a practitioner of the "two-car strategy", Toyota has achieved results that other brands can not replicate, from cars to SUVs, Toyota in the high and low market segments are laid out to their own two-car strategic products, design styles complement each other, and ultimately want is that only Toyota has achieved balance, the formation of "1 + 1>2" effect, from the current point of view, Toyota's strategic system and product positioning without any mistakes, so in the high-end MPV market with great potential, Naturally, Toyota will not let go of its determination to further seize market share.
The two-vehicle strategy also depends on Toyota
Just recently, spicy car incident obtained a set of FAW Toyota GRANVIA declaration charts from relevant channels, which also indicates that Sai Na's sister car is finally coming.
Unlike Volkswagen, which likes to engage in special offerings, Toyota is still biased towards the original, GRANVIA is actually based on the American version of Toyota SIENNA XSE Sport Edition, although many people say that it is basically the same as GAC Toyota Sai na in many aspects, but there are still obvious differences in details.
If Sai Na represents maturity and stability, then Granvia corresponds to a young sport, the appearance of Toyota's latest family-style front face, the wide grille extends infinitely to both sides, the interior uses a hollow design, and the blade-style LED headlights play a finishing touch, making the whole car look more aggressive, in addition, the new car also blackens the grille, rearview mirror shell and other places. Through these details, it can be seen that Toyota's positioning of GRANVIA is closer to that of young people. It is worth mentioning that the new car will also provide a variety of decorative parts to choose from, and also provide 20-inch wheels and 18-inch wheels to meet the preferences of different consumers.
From the side, the body lines are relatively full, and the use of privacy glass, to a certain extent, highlights their identity. In the rear part of the car, the underside of the new rear is decorated with silver chrome material, and the sides are also equipped with a highly recognizable Y-shaped taillight group. The effect is even more effective when lit up at night.
(Note: Interior of Xena)
In terms of interior, granvia does not disclose more information at present, but with reference to Toyota's current sister models, it basically maintains a high degree of similarity in the interior, mainly because the color and details are handled differently. It can be inferred from this that the interior design of GRANVIA will also be consistent with the high probability of Xena. Although this interior is not the most prominent in the same level, the user's evaluation is still very high.
In terms of power, FAW Toyota GRANVIA will most likely be equipped with a 2.5L hybrid system, consisting of a 2.5L naturally aspirated engine and an electric motor, and in terms of transmission, it is matched by the E-CVT stepless transmission, the maximum power of the system is 183 kilowatts, and this powertrain is also equipped on other Toyota cars, not only strong power, but also very good fuel economy, in this era of oil prices breaking 9, it can better reflect its advantages.
Why are joint venture brands starting to focus on the mid-to-high-end MPV market?
As the saying goes, Spring River Plumbing Duck Prophet. In the past few years, the continuous increase of joint venture brands such as Volkswagen, Honda, and GM has made the mid-to-high-end MPV market gradually hot, and with the liberalization of the three-child policy, the advantages of MPV models in space are being infinitely magnified.
Compared with the past, people are no longer satisfied with "owning a car", what is really needed is to "have a better car", and this more comfortable MPV is naturally fragrant, we can get this argument from Xena, as long as the product can play, even if the price is more expensive, consumers are willing to accept.
What are the advantages of GRANVIA?
Different from the average consumer's concept of car purchase, elite people often have a higher pursuit of car purchase, including the core values from the model, the development concept, and the recognition of word of mouth. Of course, there is also the pursuit of the product power of the model itself.
The quality of Toyota has always been the benchmark of the automotive industry, FAW Toyota is not only leading in technology, but also insists on implementing the production process above the industry standard into every process, which is very rare today with serious homogenization of products, as a flagship car, GRANVIA will inevitably be built with the highest standards.
From the perspective of the market, FAW Toyota does need such a product, the cake is getting bigger and bigger, if it does not enter the game, then it is difficult to strike at the back. Although The Will Law is very popular, but the quota is limited, and pure imports, high prices are doomed to it can not go, and GRANVIA is different, not only the threshold is lower, but also in the configuration, workmanship and other aspects are in line with the big brother, this is its biggest confidence.
Who will pay for Granvia?
According to relevant data, in 2021, China's MPV production and sales double growth, in 2021 China's MPV sales reached 1.055 million vehicles, an increase of 0.1 million vehicles over 2020, an increase of 0.09% year-on-year, accounting for 4.02% of the country's total automobile sales, in 2021 Wuling Hongguang retail sales completed 252,200 units, ranking first in the country; Buick GL8 retail sales completed 161,300 vehicles, ranking second in the country; Trumpchi M8 retail sales completed 66,200 units, ranking third in the country. Four of the top ten models sold are mid-to-high-end MPV, which is actually very scary, proving that consumer acceptance of mid-to-high-end MPVs is soaring, even more popular than 7-seatER SUVs.
The high-end MPV market has never been a highly inclusive market segment, even Mercedes-Benz can not do only rely on the logo of the three-pronged star to sell cars, because Chinese consumers maintain a high degree of rationality, not particularly perfect products can not be recognized, GRANVIA can meet the expectations of the outside world, we do not know, but one thing is certain, it is a product that can change the market pattern.
Note: The above pictures come from the brand official