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How can JDM players miss out? Competitive analysis of the new generation of Subaru BRZ

How can JDM players miss out? Competitive analysis of the new generation of Subaru BRZ

The replacement is still a teenager

The original Subaru BRZ (2013–2020)

As one of the few remaining JDM models on the market, the appearance of the Subaru BRZ has greatly filled the gap in this segment.

How can JDM players miss out? Competitive analysis of the new generation of Subaru BRZ

Subaru in 2012 can be said to have integrated its own and Toyota's strengths to create such a civilian sports car, and in the era when the turbine began to run rampant, BRZ's insistence on using a naturally aspirated engine was enough to show the designer's ingenuity and maverick.

How can JDM players miss out? Competitive analysis of the new generation of Subaru BRZ

Although the engine is a 2.0L naturally aspirated model, the zero hundred acceleration performance of about 7s is not slow even today, and it should be known that a few years ago, such an acceleration performance is definitely worthy of the BRZ's sports car name. But in fact, the biggest feature of BRZ is not performance, but flexible enough, fun enough, it is also the best proof of "fun≠ fast". BRZ is born as a tool for JDM fans to experience the unity of people and cars.

These unparalleled "easy to play" characteristics and sports car attributes at the same price make it natural to become a "wealth management product" in the secondary market even after experiencing the delisting in the middle of 2017, and the price is so strong that people once forgot that it is a niche car.

How can JDM players miss out? Competitive analysis of the new generation of Subaru BRZ

Then, the 2019 BRZ 2020 model completed its return to the market at the Shanghai Auto Show. At this point, the original BRZ is a perfect ending, and its nine-year marketing career is quite tortuous, but in the end it has created a phenomenon-level case of JDM sales in China. Because of this, we have every reason to expect how the new generation, the 2022 BRZ, will perform.

New Generation Subaru BRZ (On Sale 2022)

Compared with the previous generation, the 2022 Subaru BRZ uses a 2.4-liter naturally aspirated engine, and there are two models with two configurations, namely the 2.4L manual version and the 2.4-liter automatic version eyeSight model, corresponding to the price of 308,800 yuan and 330,800 yuan.

How can JDM players miss out? Competitive analysis of the new generation of Subaru BRZ

In addition, the optional price of body color Blazing Red and New Rally Blue: 2000 yuan, please consult subaru authorized dealers for details.

How can JDM players miss out? Competitive analysis of the new generation of Subaru BRZ

The new generation is completely completely new for the BRZ, and it is almost impossible to see the shadow of the previous generation in the new design language. The front grille of the new car has become wider, and the grille shape has also used an inverted isosceles trapezoidal design, which further widens the visual effect of the front of the car and also makes the front face more low.

How can JDM players miss out? Competitive analysis of the new generation of Subaru BRZ

On both sides of the grille are large aerodynamic cooling troughs, and the air intakes are decorated with black matte materials. The black matte trim, whether placed with silver car paint or the "Blazing Red" or "New Rally Blue" that needs to be added at this stage, can show excellent contrast and a stronger sense of sport.

How can JDM players miss out? Competitive analysis of the new generation of Subaru BRZ

Looking at the side of the body, the first feeling is that the new car is more coordinated than the previous generation, the new generation of Subaru BRZ's back line is softer and more gentle, and the rear of the car extends a lot more than the original, and the side posture of the new car is obviously better.

How can JDM players miss out? Competitive analysis of the new generation of Subaru BRZ

There have also been great upgrades in the details, such as the new car in the front wheel behind the fender plate to add a huge air outlet, from the momentum point of view, the new brz more supercar flavor.

How can JDM players miss out? Competitive analysis of the new generation of Subaru BRZ

The new generation of BRZ wheels, both in shape and size, are also popular with consumers. The new car replaces the 17-inch wheels of the previous model with 18-inch multi-spoke blackened aluminum alloy wheels, which is one of the most value-added solutions among the many upgrades of the new BRZ.

How can JDM players miss out? Competitive analysis of the new generation of Subaru BRZ

In the rear part of the car, the new brz adds a lot of high-end feeling, such as the upturned "duck tail", double exhaust and original marquee lights, etc. are all eye-catching elements. When the vehicle leaves the factory, it gives the owner user a lot of "modification-like" treatment, so that it can do enough "think what the owner thinks", and also change the "semi-finished product" (leaving enough space for the owner to modify the factory) thinking.

How can JDM players miss out? Competitive analysis of the new generation of Subaru BRZ

Overall, the appearance part of the new BRZ has formed a clear "wrong generation" distinction with the original model, and the upgrade effect is completely worthy of the "decade difference" of the original generation.

How can JDM players miss out? Competitive analysis of the new generation of Subaru BRZ
How can JDM players miss out? Competitive analysis of the new generation of Subaru BRZ

Entering the car, the new generation of BRZ is equipped with a 7-inch full LCD dashboard, displaying a wealth of information, in addition to the conventional water temperature, oil volume and outdoor temperature, the new car also added acceleration or braking G value, the sport attributes are fully displayed. In the center of the instrument is a circular dial that integrates speed and engine speed, in which the speed is displayed in the form of dynamic digital speeds.

How can JDM players miss out? Competitive analysis of the new generation of Subaru BRZ

The design of the central control area is relatively simple, but it is durable enough, and there is no excessive fancy decoration to distract the driver. Like the simple air conditioning outlet, 8-inch square display, there is also a traditional air conditioning knob and a large metal button under the display, from the convenience of operation, BRZ is still doing a good job. The new brz system retains the handbrake configuration, which is now a "rare" configuration that should also be regarded as the final carnival of the "piao) control (yi) party".

How can JDM players miss out? Competitive analysis of the new generation of Subaru BRZ
How can JDM players miss out? Competitive analysis of the new generation of Subaru BRZ

The advantages of driving control are further magnified

How can JDM players miss out? Competitive analysis of the new generation of Subaru BRZ
How can JDM players miss out? Competitive analysis of the new generation of Subaru BRZ

"More power", "peak twist is easier to reach" for the new generation of BRZ to lay a more powerful power foundation. Of course, power is only one of the parts that affect the handling and driving pleasure, and the brz can be applauded by people, and factors other than power also have a lot of contribution.

For example, the construction and layout of the engine is also the key to brz's good driving control reputation.

How can JDM players miss out? Competitive analysis of the new generation of Subaru BRZ
How can JDM players miss out? Competitive analysis of the new generation of Subaru BRZ

Good balance is only one of them, and another major advantage of horizontally opposed engines is the low center of gravity. The new BRZ is equally robust in dynamic stability thanks to its low center of gravity layout with horizontally opposed placements. It is worth mentioning that the new BRZ continues to reduce the body on the basis of the previous generation, so that the height of the new car is only 1311mm.

How can JDM players miss out? Competitive analysis of the new generation of Subaru BRZ

The new BRZ with the front-rear drive setting and the front-to-rear counterweight ratio of nearly 50:50, the "ground-to-ground flight" it naturally has a pleasing handling experience.

How can JDM players miss out? Competitive analysis of the new generation of Subaru BRZ
How can JDM players miss out? Competitive analysis of the new generation of Subaru BRZ

Overall, the replacement of BRZ is stronger power, lower body, harder structure, and lighter mass! Many upgrades are superimposed on one piece, and "whether the control will be better than the previous generation" has basically become a score question, and the answer must be yes!

What are the odds of competing with the same class?

How can JDM players miss out? Competitive analysis of the new generation of Subaru BRZ

Models

In terms of driver assistance configuration, the new brz also takes the initiative. As part of a major upgrade to the new car, intelligent assisted driving makes the BRZ stand out from the 2 Series and the Ford Mustang. It is reported that the EyeSight driver assistance system is the first time installed in the new generation of BRZ automatic version of the model, not only gives the new value of "sports cars can be very safe", but also brings owners a more secure driving experience.

How can JDM players miss out? Competitive analysis of the new generation of Subaru BRZ

In terms of comfort and practicality, the Subaru BRZ is equipped with active noise reduction and headlamp cleaning devices. In contrast, the 2 Series and the Ford Mustang, only the Ford Mustang is equipped with active noise reduction.

Since it is a sports car, in terms of the operating and favorable configuration, the BRZ Automatic version and the Ford Mustang are equipped with paddle shifters, while the 2 Series still needs to be optional. Overall, the Subaru BRZ is more competitive in configurations with a higher frequency of daily use.

summary

The new generation of Subaru BRZ is like what people call "other people's children", with excellent character and learning, complete in both literature and martial arts, and eighteen martial arts. Some business cars add a little sports gimmick, now it seems that it is really not called "all-round", but called "compromise", a compromise to the "youthful" trend; on the contrary, only when those sports cars that focus on sports and focus on control are further strengthening sports performance and improving the driving pleasure, it is the most difficult when the technology-based configuration and comfort-type configuration are exhausted. Just like the new generation of Subaru BRZ, as a 300,000 sports car, it is difficult to ask for more luxury, because it is almost perfect for now. For these young consumers who love to drive, are not willing to go with the flow, and have a special complex for sports cars, what reason is there to bypass this Dream Car? (Photo/Text: Pacific Auto Network Huang Zengjian)

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