Everyone's impression of the mid-level joint venture car mainly comes from three points, the first is the practicality of the family car. The chassis adjustment of the intermediate sedan is biased towards comfort, and the whole car has the characteristics of long wheelbase and low center of gravity, so the overall driving comfort and driving stability are very online, which is more suitable for home.
The second is the business attribute at the social level. If you are an urban elite, wearing a brand-name suit and wearing a delicate watch, only driving a high-grade mid-level car is more in line with the image of the urban elite.
Finally, there is the high retention rate of the joint venture models. Due to the large number of joint venture models in China and the strong brand influence, the overall retention rate is not bad. After all, buying a car can not avoid liking the new and tired of the old, if you want to change the car in the later stage, you will not lose too much after changing hands.
When it comes to mid-level joint venture cars, it is necessary to mention the high-selling models of Volkswagen Magotan, Toyota Asia Dragon, Audi A4L and other high-selling models under the FAW Group, which will sell more than 10,000 units per month in 2021. In 2021, FAW Group's annual vehicle sales reached 3.5 million units, with a total revenue of 707 billion yuan, an increase of 1.4% year-on-year, and in the context of the impact of the epidemic and chip shortage, FAW Group was able to achieve growth against the trend, confirming the excellent product strength of its models.
FAW-Volkswagen Magotan
In 2021, Magotan will sell more than 130,000 vehicles, with an average monthly sales of more than 10,000 vehicles. It may not be surprising if the average monthly sales of cars with prices in the early 100,000 yuan are more than 10,000, but Maiteng is a mid-level joint venture model with an average price of more than 200,000 yuan, and its product strength can be seen.
Who is Magotan better suited for? If you're a young man in your twenties, I certainly don't recommend you choosing this car, because it's moderate and calm, and it's more suitable for middle-aged people with successful careers. However, there is an exception, if the budget for young people to buy a car is sponsored by their parents, then they must fully consider their parents' feelings before making a decision, after all, the Influence of the Volkswagen brand in China is strong, and the parents are very recognized. Therefore, from a comprehensive point of view, Maiteng wants to have product strength, and the design style of "Volkswagen Face" is also relatively calm and does not cross the line, compared with the fancy model, the family is more receptive to the design style of Magotan.
The Magotan is available in three powered versions: 280TSI, 330TSI and 380TSI. From the perspective of the power system alone, the version of the 330TSI is not only powerful enough, but also the wet dual-clutch transmission matched by the 330TSI version is lower than the dry dual-clutch transmission matched by the 280TSI version, and the overall cost performance is higher, so it is more worth choosing.
FAW Toyota Asia Dragon
If I don't recommend young people to start with The Magotan because of its modest style, the Asian Dragon is a more suitable model for young people. Its shape is more characteristic, the "big mouth" design of the front face is more recognizable, the overall body line is more distinct, the personality is more flamboyant, and it is more in line with the energetic tone of young people.
In addition, the interior of the Asian Dragon is not the simple design of traditional Japanese cars, and its overall style is relatively young and active. The treatment of the interior lines is very coordinated, the boxy suspension central control screen gives people a refreshing feeling, and there is a choice of color-blocking interiors to make the overall interior space more vibrant. At the same time, the Asian Dragon has a length of nearly 5 meters and a wheelbase of 2870mm, and the rear space of the whole vehicle is spacious enough to have good riding comfort.
The Asian Dragon car also has more power versions to choose from, the fuel version has 2.0L + CVT and 2.5L + 8AT two versions, and the hybrid version uses a 2.5L dual-engine + E-CVT power combination. The author recommends the 2.5L+8AT version, the power performance of the version is significantly better than the 2.0L version, closer to the hybrid version, and some commonly used configurations can also be selected, so the version is more cost-effective.
In addition, Asia Dragon is based on a more advanced TNGA architecture, and the overall quality control has a good performance. Since the Asian Dragon has not been in the domestic market for a long time, if you don't know this car very well at present, but I believe you must know something about the Lexus ES. The Asian Dragon and Lexus ES are from the same platform, and the characteristics of the two models are very similar. If you already have a good feeling for the Lexus ES, but suffer from insufficient budget, then the Asian Dragon is a more suitable choice.
FAW Audi A4L
Have you ever heard that buying an Audi A4L must buy a white one, buying an Audi A6L must buy a black one. It may not sound very reliable at first, but this is not blind obedience, because in the second-hand car market, these two combinations are the highest retention rate, on the contrary, the black Audi A4L and the white Audi A6L are lower in the second-hand market, and it is even more difficult to sell. The main reason for this is that the Wheelbase of audi A4L is shorter, the overall style is more sporty, the target users are mainly young people, with a white appearance to make the car more vibrant; while the Audi A6L is more calm, heavier business atmosphere, and black appearance is more compatible. This tells us that the Audi A4L is more suitable for young people.
In addition, you should have heard the saying that you just step on the gas and leave the rest to the quattro. The Audi A4L's 40 TFSI and 45 TFSI are both powered by a quadtro timely four-wheel drive version, and the author recommends the 40 TFSI version with four-wheel drive. This version is not only powerful enough, but also experiences the sense of stability that Audi's advanced all-wheel drive system brings to you. Good to open, but also become more and more people's evaluation of Audi models.
summary
The mid-level joint venture sedan not only has strong comfort and social attributes, but also has a high retention rate. Among these models under the FAW Group, Volkswagen Magotan is more suitable for mature and stable middle-aged people, while Toyota Asian Dragon and Audi A4L are more suitable for young people. Among them, the design of the Toyota Asian Dragon is more personalized, suitable for young people who value comfort, while the Audi A4L vehicle is more sporty, with a four-wheel drive version to choose from, higher control limits, and more suitable for young people who value sportsmanship. It is believed that these three models will achieve higher sales in 2022 and help FAW Group to continuously consolidate its market advantages.
(Author: Dai Jun)