In February, the cumulative sales of domestic C-class vehicles were 49,917 units, an increase of 14.72% compared with the same period last year, down 33.35% from the previous month; the cumulative sales volume in the first two months of this year was 124811 units, an increase of 3.75% year-on-year. Among them, the "German top three" - BMW Brilliance, Beijing Benz, FAW Audi's fuel version of the C-class car, after 8 months, re-occupied the top three of the C-class car market; at the same time, the BBA's new energy version of the C-class car has gradually "invaded" the hinterland of the second-tier echelon head camp.
Although BYD Han was squeezed out of the top three, it did not change the pattern of the top four of the domestic C-class car market "ABB+B". As new energy products such as Han continue to be favored by consumers, to a certain extent, the high-end new energy vehicle market continues to strengthen. Among the 18 domestic C-class models, the sales volume of 6 new energy products in February was 13,143 units, accounting for 26.33% of the market share of this segment; the total sales volume in the first two months was 33,226 units, accounting for 26.62%.
Although the "chip crisis" has inhibited the release of automobile production capacity to a certain extent, the domestic terminal sales market still achieved positive year-on-year growth in February. Focusing on the domestic C-class car market, the overall trend also showed an upward trend; however, due to the impact of the Spring Festival holiday factor, it still fell slightly from last month.
According to the data, in February, the cumulative sales of 18 models from 12 brands were 49917 units, an increase of 14.72% compared with the same period last year, down 33.35% from the previous month; the cumulative sales in the first two months of this year were 124811 vehicles, an increase of 3.75% year-on-year.
Among them, the "German top three" - BMW Brilliance, Beijing Benz, FAW Audi (BBA) of the fuel version of the C-class car, after 8 months, re-occupied the top three in the C-class car market. According to the data, in February, the sales of BMW 5 Series, Audi A6L and Mercedes-Benz E-Class were 10,627 units, 9,779 units and 9,346 units, respectively, and the sum of the sales of the three cars reached 29,752 units, with a market share of 59.6%.
In the first two months of this year, the cumulative sales of the above three C-class cars were 31,206 units, 20,229 units and 22,806 units, respectively, with a combined sales volume of 74,241 units and a market share of 59.5%.
While the fuel version of the C-class car occupies a leading edge, the BBA's new energy version of the C-class car has gradually "invaded" the hinterland of the second-tier echelon head camp. According to the data, in February, the sales volume of Mercedes-Benz E-class new energy models was 1756 units, surpassing cadillac CT6, Volvo S90 and other products that are regarded as second-tier "bellwethers", ranking fifth in the market segment.
In addition, bmw 5 series and Audi A6L new energy models sold 1177 units and 391 vehicles respectively in February, and the sales volume of the three new energy products reached 3324 units, with a market share of 6.66%.
Courtesy of SAIC Audi A7L
In stark contrast, another C-class car under the Audi brand, the SAIC Audi A7L, continued to be at the bottom of the market segment in February. According to the data, in February, the sales volume of SAIC Audi A7L was 258 units.
At the beginning of this year, Jia Mingdi, general manager of SAIC Audi's marketing business, confidently said in an interview with the media, "We hope that the sales scale of SAIC Audi will exceed 50,000 units in the first year (2022)." He also said, "SAIC Audi hopes to help the Audi brand return to No.1 in the Chinese market and consolidate the positioning of mainstream high-end brands." In addition to products, we hope that SAIC Audi will become a benchmark in all aspects of experience and service to users. ”
In order to achieve the target of 50,000 units, SAIC Audi will launch three products in 2022: A7L, Q5 e-tron, and a full-size SUV launched in the second half of the year. Among them, the A7L is regarded by SAIC Audi as a key model to achieve sales targets. Judging from the current sales situation and trend, the A7L must seize the time to catch up; otherwise, IT WILL BE DIFFICULT FOR SAIC AUDI to complete the target on schedule.
In addition to the BBA, although BYD Han was squeezed out of the top three by bmw 5 series, Audi A6L, and Mercedes-Benz E-class, it did not change the top four pattern of the domestic C-class car market "ABB+B". According to the data, in February, Han's sales volume was 9290 vehicles, and the cumulative sales in the first two months were 22071 vehicles.
It is driven by new energy models such as Han that BYD Passenger Vehicle completed its "raid" on the "three independent strong" in February and successfully promoted to "independent brother". According to the data, in February, BYD's passenger car sales reached 90,268 units, a year-on-year increase of 336.2%, and its sales of new energy passenger cars reached 87,473 units, a year-on-year increase of 764.1%.
In fact, as new energy vehicles become the trend of the times, many car companies have promoted the development of their new energy products to the C-class car market, which has boosted the continuous strengthening of the high-end new energy vehicle market to a certain extent. Among the 18 domestic C-class models counted by the reporter, 6 (BYD Han, Mercedes-Benz E-class new energy, BMW 5 series new energy, Audi A6L new energy, Volvo S90 new energy, Polar Fox Alpha S) are new energy products. According to the data, the combined sales volume of the six models in February was 13143 units, accounting for 26.33% of the market share of the segment; the total sales volume in the first two months was 33226 units, accounting for 26.62%. (China Economic Network reporter Wang Yueyue)