The reason why Chery Jietu can stand out in such a fiercely competitive SUV market is more to learn the number of the Great Wall Haval road, that is, to make the product a lot of price reduction, after all, no one will be unable to live with their own money.
However, this road number is actually OK at the beginning, and with the market environment and the improvement of consumer demand, such a road will not work.
Car companies will change according to consumer demand, but itself is a low-end positioning, if you want to improve the quality of it will have to increase the cost, increase the cost also means that the price rises, the so-called cost performance does not exist, and consumers are not willing to spend more money to buy a low-end brand, so it has formed a dead cycle, so the car store believes that if Chery Jetto continues to launch high-priced models, it is doomed to go far.
In fact, this year's Chery Jetway has begun to show fatigue, whether it is the hot January or the dismal February, Chery Jettu has not performed well. The Jetway X70 sold more than 6,700 units in January, which is almost interesting compared to the regular sales of last year, which is several thousand or even more than tens of thousands. In February, it fell directly to 4421 vehicles, and the Jietu X90 has not performed very well because of the high price, and it feels that there is no need to exist at all.
At present, the car store does not know the sales ratio data of Chery Jietu X70 and Jietu X90 models, whether to buy more in the high or buy more in the low, perhaps Chery Jietu should look at and then decide how to go in the future.
However, regardless of whether the future is to go high-end or low-end, the car store believes that the road of Jietu is not good, the high-end is definitely not going up, and the low-end does not know whether Jietu itself can withstand the pressure of various costs.
How long do you think Chery Jet Road can last?