Speaking of Jietu Automobile, we all know that it is a low-end brand, relying on cost performance to achieve very good sales in the third- and fourth-tier markets, but since the brand independence last year, sales have begun to decline, and sales in 2022 have fallen to the bottom.
According to the association, the sales of the Jetto X70 in January were 6703 units, and the sales of the Jetto X90 were 2034 vehicles, while the sales of the Jetto X70 in February plummeted, with only 4421 sales of the Jetto X70 and only 1188 sales of the Jetto X90 in February. In addition, it is clear from the monthly sales curve of the two cars that the sales of the two cars have been plummeting since November last year.
Jetto automobile before the sales of good, are high-profile announcement of sales, into 2022, Jetto automobile has not announced sales for two months, fortunately, there are third-party agencies published sales rankings, you can see the sales of specific models, whether it is January or February all models plus sales of less than 10,000 vehicles, you can see how bad the sales, to know that before only the Jetto X70 series can sell 10,000 vehicles per month, Jetway car sales are seriously stalled, losing the sales aura will lose the sense of existence, where should The Jetto car go?
It is not too easy to improve sales, just like when sales are at their peak, they can't stop it, and when sales decline, they can't brake the car, and slowly they will lose their sense of existence.
Jetway Auto thought of a very good way to release concept cars and new cars, and on January 10, 2022, Jetto Auto Brand Night event released the first hardcore off-road concept car - Jetto T-X. From the appearance alone, this hard-core SUV is completely comparable to the hot-selling tank 300, and it does make Jietu Car fire in the hardcore SUV circle at once.
Jietu X-T adopts the usual square shape of hardcore off-road, a large number of straight lines to create a tough product image, the front bumper is thick and powerful, and the entire front face is full of modern technology and at the same time has the wild sense of hardcore off-road models. Seeing the appearance of such a hardcore SUV, the comment area immediately exploded the pot, all saying that Chery designers were bothering this time, the design was very grounded, I don't know when I can mass-produce and list it!
On February 28, the Jietu X90 Zilong version of the model was listed, priced at 139,900 to 163,900 yuan, and the new car should be said to be good, but as said at the beginning of the article, Jietu Automobile did not dare to announce monthly sales at all.
Recently, without the volume of The Jietu car began to put new cars, Jietu announced the official map of Dasheng, a look at this exterior design is still quite novel, and the previous model design has nothing to do with it, but then look closely at such a borderless design grille is not very familiar? Oh, it's a bit like the Changan UNI series front face grille, except that the internal grille strip becomes a horizontal strip design.
Jietu Dasheng is expected to be listed in the third quarter of this year, and now it is only a warm-up, that is to say, in the next few months, Jietu Automobile still has no new models for sale, so where is the way out of Jietu Automobile?
Written in the end: the success of Jietu Automobile in the early stage has a certain opportunity, but it is inseparable from the pragmatic brand positioning, saying that the blunt point of Jietu Automobile is a low-end car with high cost performance in third- and fourth-tier cities, and the reputation and brand are also very grounded, that is, the Jietu X70 series models, but the models launched later are a bit contrary to each other, and now they are launching new models such as hard-core SUVs, positioning and direction are wrong, which is completely to bury the future and future of Jietu Automobile.