Recently, Hino Motor, a subsidiary of Toyota, was mired in the "engine data fraud" storm, involving 115,000 heavy-duty trucks and buses, which is not directly related to Toyota's car product line, but it also has a negative impact on Toyota's brand image.
Under such circumstances, Honda, which is also a major Japanese manufacturer, is expected to take the opportunity to catch up with Toyota's leading edge in the Chinese market. In February this year, GUANGQI Honda sold a total of 57,102 new vehicles in the domestic market, and achieved a 38.6% year-on-year increase, surpassing GAC Toyota's retail sales of 53,000 units, and overall the performance was very good.
Specifically, the Honda Accord sold 16,588 units in February, up nearly 80% year-on-year, beating the Camry's sales of 14,228 units and becoming the benchmark model for the Japanese B-class.
Compared with the "conservative" design style of Camry, Accord is much younger in appearance and interior. The new Accord's wide central opening on the front face is sporty when combined with wing-type LED headlights, while its clean lines are harmonious with the large aluminium wheels.
The interior part is full of technology, large size central control touch screen, built-in Honda CONNECT 3.0 human-computer interaction system, the use experience is really good. These advantages have also made him attract the attention of many young consumers, and achieved the effect of "all ages".
It was followed by GUANGQI Honda Haoying, a new SUV model that had just launched, with sales of 11,715 units in February. Its exterior interior meets the mainstream aesthetic standards, and its use of a 1.5T turbo engine and a 2.0L hybrid system is quite good in the same class of products in terms of fuel economy and power performance, which also provides a strong guarantee for its sales.
Slightly inferior sales of the "Binzhi", as an entry-level small SUV also sold 10,177 units last month, although the body size of the car is not large, but Honda's ancestral "space optimization" skills, so that it has a good interior space, its 1.5L self-priming + CVT power combination, not advanced but in terms of fuel consumption and power smoothness, is still the best in the same category. Considering that the starting price of the car is not low, it is indeed somewhat unexpected to be able to reach the sales volume of "tens of thousands".
Next, we would like to introduce Guangqi Honda's A-class sedan "Model", which sold 5,014 units in February, and the performance was acceptable. Due to the short time to market of the model, and from the listing to the present has been plagued by "lack of cores", and with the gradual stabilization of chip supply, so in the next few months of this year, his sales may increase by a certain extent.
The Odyssey sold 3,892 units this month, and although it is slightly inferior to the Toyota Syna next door in terms of positioning and space, the competitiveness of the Odyssey is not weak in terms of price and practicality.
Honda's excellent model space optimization ability is vividly reflected in the Odyssey car, less than 5 meters of body length, but has a generous interior seating space, even in the third row of the MPV model experience is not good, the Odyssey can also give the occupants a more comfortable riding experience. Coupled with the blessing of Honda's hybrid system, it also has a good economical fuel, which can be regarded as a "good car" suitable for family use.
The above, is the sales of Guangqi Honda's main models last month, of course, there are hot A0-class models like Fit, still maintain a good momentum, here will not be repeated, overall, Guangqi Honda in this year, is a good start.
However, objectively speaking, the current influence of Honda's hybrid models in China still has a significant gap with Toyota, and the increasing competitiveness of BYD DM models has also brought greater pressure to Honda, in addition, in the creation of high-end brand Acura, Honda has basically declared failure, and Acura's "withdrawal from China" is only a matter of time.
Therefore, for Honda, it is indeed difficult to defeat Toyota in the field of traditional fuel vehicles and hybrids, but Toyota is still in a relatively "backward" state in the field of pure electricity, so the new energy market may be the best track for Honda to catch up with Toyota, and in the first half of this year, Honda will also release a pure electric new car based on a new platform e: NP1, and we will continue to pay attention to how its products are.