At Apple's spring new product conference, the much-anticipated iPhone SE3 was finally released, and the starting price of 3499 yuan was not much of a surprise, but the configuration was indeed quite thick, not only using the same A15 processor of the iPhone 13, but also adding 5G connectivity.
At the same time, the iPhone SE3 also has MANY selling points such as IP67 dustproof and waterproof, pre-installed iOS 15 system, but unfortunately the appearance of this phone still uses the ancestral 4.7-inch 16:9 display, and the use experience is indeed very general.
After announcing the appearance of the iPhone SE3, many netizens have also expressed disappointment, thinking that this phone will be replaced by the appearance of the iPhone XR, equipped with a 6.1-inch LCD screen on the front, but the result is still the design of the iPhone 8.
Why do you know that the appearance of the iPhone SE3 will be complained about, and Apple CEO Cook insists on making this product on the market?
Some netizens said that Cook is the "inventory buster", which is actually to clean up the inventory of the old model. I don't think this explanation is entirely correct, and to know why Apple launched the iPhone SE3, you need to understand the motivation behind it.
First of all, from the perspective of product form, the iPhone SE3 in the shape of the iPhone 8 does not have much gap with the 5.4-inch iPhone 12 mini/13 mini, so we can divide the iPhone SE3 into small-screen mobile phones.
From this point of view, the iPhone SE3 is mainly a product launched for small-screen users, with the purpose of forming a product complementary with the mini model of the full-screen design to meet the diversified needs of users.
Secondly, from the perspective of product positioning, iPhoneSE3 does not use 6.1-inch bangs screen, in order to avoid competition with the iPhone11 on sale, if the iPhone SE3 is replaced by a full-length notch screen, equipped with an A15 processor, and supports 5G connectivity, then the iPhone 11 will not sell.
Of course, some netizens will say that the iPhone SE3 can adopt the design of the iPhone 8 Plus, the screen is 5.5 inches, so that the screen comprehensive experience will be much better, and the author believes that changing a large-size model is indeed more reasonable than the current 4.7-inch version.
On the one hand, the experience of the 4.7-inch screen is indeed not good, and now the user's dependence on mobile phones is getting higher and higher, and daily life, work, and entertainment scenes are inseparable from mobile phones, and small screens will indeed seriously affect the experience in various scenarios.
On the other hand, the iPhone SE3 sold from 3499 yuan has been almost consistent with the iPhone 12 mini with a size difference but a 5.4-inch screen, and the author's query found that on some platforms, the 128GB iPhone 12mini has dropped to about 3500 yuan.
From the experience point of view, although there are some gaps between the A14 bionic and A15 bionic on the iPhone 12 mini, the performance of the A14 processor is completely sufficient, and its performance performance is almost equivalent to the strongest core of the Android camp.
So instead of spending more than 3,000 yuan on an old iPhone SE3, it is better to buy a larger and better-looking iPhone 12 mini.
Of course, from the perspective of consumers, whether they choose the iPhone SE3 or the iPhone 12 mini, they have their own ideas, and some users just like the flagship phone of the traditional shape, and the iPhone SE3 can meet this.
I said earlier that if it was before, I would have seen the iPhone SE3 definitely say that it was an "IQ tax", but now it will not.
Whether it is a thousand yuan or a few thousand yuan of mobile phones, for users are just a tool, spend money to buy tools, of course, to pick more handy, choose the most suitable tool for themselves is smart people, they will not be cloudy without any opinion.
We do not consider the purchase of the iPhone SE3, does not mean that it is a failed product, Apple launched a mobile phone, it must have its own considerations. What do you think about this, welcome to comment, like, share.