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Cook miscalculated! Apple's iPhone SE 3 cuts: sales fell short of expectations

On March 28, Tianfeng International Securities analyst Guo Mingxi said that the demand for Apple's iPhone SE 3 was lower than expected, the delivery status of the machine was "in stock", and he lowered the shipment of the iPhone SE 3 in 2022 from 25-30 million to 15-20 million units.

Cook miscalculated! Apple's iPhone SE 3 cuts: sales fell short of expectations

Earlier today, the Nikkei Shimbun quoted sources as saying that demand for consumer electronics has declined due to international forms and looming inflation, and Apple has reduced production of iPhones and AirPods, planning to cut the production of the iPhone SE 3 by 20% next quarter.

The iPhone SE 3 maintains the form of the iPhone 8, the SoC is upgraded to A15, the battery life has been improved to a certain extent, and 5G has also been upgraded. But at this point in time in 2022, many consumers will not accept to buy a non-full screen, which is doomed to the iPhone SE 3 will not be maintained at a high price for a long time. Today, the price of the iPhone SE 3 64GB in Pinduoduo has dropped to 2799 yuan, down 700 yuan from the original price.

Cook miscalculated! Apple's iPhone SE 3 cuts: sales fell short of expectations

The iPhone SE 3 is a non-full screen, the body size is larger than the iPhone 12 mini, and the screen is smaller than the iPhone 12 mini. The screen of the former is 4.7 inches, and the latter is 5.4 inches. The resolution of the iPhone SE 3 is 1334×750, and it is not even possible to enjoy 1080P video in its entirety. Moreover, the iPhone SE 3 is an LCD screen, and the display effect is far less dazzling than the OLED screen.

The screen size of the iPhone SE 3 is too small, not only is it not addictive to watching videos, but also the screen is also very bad for playing games, which is a bit of a waste of A15 chips. Although the A15 is more energy efficient than the A14, the iPhone SE 3 has a lower battery capacity than the iPhone 12 mini, and the actual battery life is almost the same.

Even if the iPhone SE 3 64GB drops to 2799 yuan, Xiao Lei is still not recommended to buy. 64GB is a bit stretched thin for most people, and a few more HD videos are about to take up space. If small partners want to use it for a long time, the iPhone 12 mini is undoubtedly a better choice.

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