At 2:00 a.m. on March 9, 2022, Apple officially opened the spring new product launch conference, launching a number of new products including the new color matching of the iPhone 13 series and the new iPhone SE. Compared with the loss caused by the lack of noble purple color in the iPhone 13 series, what makes me even more disappointed is the high price of the new iPhone SE and the design that does not have much innovation.
Apple launched the iPhone SE2 in 2020 but did not launch the iPhone SE3 in 2021, and the reason should be because the iPhone 12 mini was introduced in the iPhone 12 series, coupled with the dismal sales of the iPhone 12 mini, which completely made Apple cancel the iPhone SE3. So why are iPhone 13 mini sales equally dismal, and why are new iPhone SE introduced? My personal feeling is to make up for the gap after the delisting of the iPhone 12 mini, while pulling away from the iPhone 13 mini in terms of price, and re-attracting small-screen mobile phone users with limited budgets.
Part of the core upgrade of the new iPhone SE is to carry the same A15 bionic chip as the iPhone 13, which brings a huge improvement in performance and supports 5G networks. The new iPhone SE is basically the same as the iPhone SE2 in terms of design, which is very similar to the iPhone 8 mobile phone to be precise, the new iPhone SE is equipped with a 4.7-inch, 1334×750 resolution LCD screen, and the front and rear glass panels are matched with the aviation-grade aluminum metal frame design, which still continues the "outdated" but home button classic design that belongs to the iPhone characteristics, and also supports fingerprint recognition. The camera has not been significantly upgraded, the front and rear are single camera design, of which the front 7 million pixel camera, the rear 12 million pixel wide-angle camera, but with the addition of the A15 bionic chip, the actual imaging will be improved. To put it simply, the new iPhone SE did not bring any innovation in the design, much like using the remaining substrate of the iPhone SE2, and also saving a lot of mold opening costs.
In addition, the starting price of the new iPhone SE is 3499 yuan, and the corresponding storage space is 64G version. Not to mention that this price can buy a variety of 256G storage space Snapdragon 888 mobile phones, this price has been close to the iPhone 12 mini. Although the iPhone 12 mini uses the A14 bionic chip, slightly less than the A15 bionic chip of the new iPhone SE, the performance of the whole machine is still strong enough, the most important thing is the super retina XDR OLED screen used by the iPhone 12 mini, the look and feel is more delicate than the LCD, the design of the full screen makes the bezeze narrower, and also makes the screen size increase to 5.4 inches while making the fuselage smaller and lighter.
In addition, the iPhone 12 mini and iPhone 12 are the same in terms of lens configuration, the front 12 million pixel camera, the rear dual 12 million pixel camera, the hardware specifications are greatly improved, while supporting optical image stabilization, supporting 4K/30fps video shooting, native support for Dolby Vision, night shooting capabilities have also been improved.
On the whole, the biggest upgrade of the new iPhone SE is the built-in A15 bionic chip, but the outdated and backward design is destined to target the crowd that has a special nostalgic complex for the small screen and Touch ID, and it can even be said that the new iPhone SE is used to harvest the feelings of the product, and is not suitable for all users who prefer small screen mobile phones, the same budget is really not as good as to consider the iPhone 12 Mini.