When it comes to Italian car brands, they seem to be difficult to become the talk of Chinese consumers after dinner, not that Italy can not build a good car or build a car has no popularity, on the contrary, their popularity has been so large that ordinary people do not drink a little wine and dare not discuss it recklessly.
But unlike lamborghini, Ferrari, Maserati and Fiat, which Are familiar to Chinese consumers, Alfa Romeo, a car brand that looks and sounds romantic, has never made any waves in the Chinese market.
In fact, for the vast majority of Chinese consumers, the identity of imported cars + performance cars will stimulate their desire to buy to a certain extent, but from the perspective of Alfa Romeo's market performance, its romance is still invincible to reality.
What is reality? To put it bluntly, it is the cost of buying and maintaining a car. Obviously, Alfa Romeo only achieved the former, and what really "killed" him was the high cost of car maintenance. If Nachijie is petroChina's "god teammate", then Alpha Romeo is definitely the "pig teammate" of the insurance company.
In terms of quality, Alfa Romeo perfectly inherits the poor quality of Fiat Chrysler Group models, and the failure rate is extremely high. However, even if the failure rate is high, its maintenance cost is surprisingly expensive.
The high cost of post-maintenance has made many car owners admit that this is simply raising a Ferrari. From the standard maintenance cost list hanging on the official website of Alfa Romeo, you can know a little bit, leaving aside the four-leaf clover version, the single small maintenance cost of The two cars of Alpha Romeo is 2200 yuan (Giulia 2.0T) and one is 2400 yuan (Stelvio 2.0T). See? The maintenance cost of Alfa Romeo is even higher than that of the same level of BBA! In addition to the extremely high maintenance costs, Alfa Romeo also has the problem of expensive accessories and long repair times.
On August 8, 2019, a Giulia owner in Suzhou had a collision accident on the highway, resulting in multiple damage to the left side of the front, bumper, fenders and headlights, and the accident vehicle was sent to the 4S shop for repair.
From an appraisal list given by the owner, it can be seen that the total maintenance price of the accident is 41379.31 yuan, and one of the left headlights is as high as nearly 20,000 yuan, so that the owner can not afford to repair it.
Of course, this is not the most important, since the choice of niche brands, there must be a certain psychological endurance, as long as the car has a place to repair, repair can be opened, but Alfa Romeo once again let the owner feel extremely disappointed.
As we all know, Alpha Romeo did not establish a separately operated 4S store in China, but sold with Maserati through the same channel, and Maserati, as an ultra-luxury brand, is actually not very perfect in the domestic network layout. For the owners of Alfa Romeo, the first-tier cities are fine, the big deal is to run farther, while the owners of second- and third-tier cities may face the embarrassing situation of no 4S stores. And because it is a pure import model, so Alfa Romeo's parts need to be shipped from abroad, and the purchase channel can only be through the official 4S store, which means that in addition to spending high accessories costs, there must be enough patience to wait, for the owner, looking at his car lying in the 4S shop, can only touch but can not open, is the heart is not a miscellaneous taste?
Uncle Che summed up
As the saying goes, buying a car is a matter of a while, and using a car is a lifetime. I would like to ask, like Alfa Romeo, who can withstand the maintenance costs of tens of thousands of yuan at any time? Coupled with Alfa Romeo's already low failure rate, think about it is a vicious circle? In the end, romance is still invincible to reality, Alfa Romeo, the Chinese market really does not welcome you!