Geely, Changan and Great Wall have always been recognized as our first-line independent brands, and are often referred to as "Royal Three", not only because these three independent car companies rank among the top three independent brands in terms of sales for many years, but also in terms of technical strength and influence, it is also difficult for other independent brands to match.
However, since last year, the existing pattern of "Royal Three Houses" has been threatened, and BYD is catching up with sales with a dark horse posture. Now it seems that BYD has successfully achieved the pace of marching from second-tier independent brands to first-line independent brands, and even surpassed the members of the "Royal Three Houses" in terms of sales.
In February, BYD's sales exceeded that of Geely and the Great Wall
As more and more car companies announce sales in February, careful netizens can find that BYD has quietly ascended to the top of its own brand sales.
When everyone is using chip shortages and the Spring Festival holiday as an excuse for declining sales, BYD still achieved sales of more than 90,000 vehicles in February, while other car companies have experienced a sharp decline compared with January. Judging from the general environment of the car market, this is indeed the case.
According to data released by the Federation of Passenger Vehicles, in February this year, domestic retail sales of passenger cars were 1.246 million units, an increase of 4.2% year-on-year and a 40% decline from the previous month. However, BYD's sales in February reached 90,268 vehicles, a year-on-year increase of 336.2%, although compared with the January sales data has a slight decline, but still achieved a single month sales of more than 90,000 vehicles.
In contrast, Geely Automobile, which has long dominated the sales champion of its own brands, sold only 78,478 vehicles in February, and Great Wall Motors sold only 71,000 vehicles in February, which has formed a gap of more than 10,000 vehicles with BYD. At present, only Changan Automobile has not yet announced the sales results in February among the "Royal Three", and according to past performance, IT is still difficult for BYD to surpass Changan. But this does not change the fact that BYD surpassed Geely and the Great Wall in sales, at the same time, BYD also achieved a reversal of GM and SAIC Volkswagen in February, which is the first time in BYD's history.
In the author's opinion, Geely and Great Wall only handed over more than 70,000 vehicles in February for two reasons, one of which is affected by chips, especially Great Wall Motors, some star models are still difficult to find. The second is affected by the Spring Festival holiday, there are not many people who buy a car during the Spring Festival, plus February is also the shortest month of the year, and the decline in sales can be understood.
But then again, if it weren't for the impact of the Spring Festival holiday, would it mean that BYD's sales in February could break through 100,000 vehicles?
BYD took the lead in grabbing the new energy market
In the next 10 years, the mainstream of the domestic automobile market must be low fuel consumption hybrid vehicles, and in 10 years, pure electric vehicles and plug-in hybrid vehicles will gradually replace the status of fuel vehicles. Compared with the Great Wall and Geely, BYD's advantage is not that its sales have surpassed it now, but that behind the sales of more than 90,000 vehicles, green cars account for more than 80%, which is the terrible thing about BYD.
From the perspective of BYD's sales composition of 90268 vehicles, it is mainly composed of pure electric vehicles and plug-in hybrid vehicles, of which pure electric vehicles reached 43173 in February, while the sales of plug-in hybrid vehicles in February reached 44300, and its new energy vehicles accounted for 96.9% of the total sales, that is to say, for every 100 users, 97 chose BYD's new energy vehicles.
In contrast, the main development direction of Geely in recent years is almost always to launch an impact on the high-end, of which Geely Automobile is the most obvious, and sub-brands such as Lynk & Co and JiKr are the products of Geely's high-end. On the side of the Geely brand, there are also "Chinese stars" family blessings.
Great Wall Motors is more of a continuous penetration of the market segment, especially in the 10-150,000 SUV market, Haval big dog, Haval red rabbit, Haval first love and the upcoming Haval Cool Dog, etc., will be each segment of the market has been completed, and tank 300 and tank 500 not only raised the brand image of the Great Wall, but also let the Great Wall in the past two years has always occupied the peak of traffic.
If you ask the Great Wall, Geely, BYD who has more prospects for the future, I believe that many people will choose BYD, in the field of plug-and-mix, BYD has DM-i, in the field of pure electricity BYD has e-platform 3.0, as long as it involves new energy, BYD can come up with products with sufficient strength, and in terms of technology is also at the leading level in the industry, the hot sale of DM-i models has confirmed this.
Write at the end:
New energy is the general trend of the future automobile market, and it seems that IT ISD's sales volume surpasses the traditional "Yusanjia" to become the leader of its own brand, which is not impossible. What is certain is that 2022 will be a year for BYD to break through many milestones, and according to the current information, BYD's sales target of 1.2 million vehicles is not a big problem.
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