On March 8, Great Wall Motor announced the Group's production and sales data for February, and in February, Great Wall Motor sold 70,792 new vehicles, of which 6,037 were sold overseas.
Compared with 111,778 units in January, Great Wall Motors fell 36.6% month-on-month in February, and even considering the impact of the Spring Festival holiday in February, Great Wall Motors also plunged 20% year-on-year compared with 89,050 units sold in February last year.
As for the reasons for the decline in sales, Great Wall Motor said that it was mainly due to insufficient supply of body electronic stability systems (ESP) produced by Bosch Automotive Components (Suzhou) Co., Ltd.
Bosch is the exclusive supplier of ESP configurations for Great Wall Motors' main models. At present, Great Wall Motor is actively promoting the Bosch Group headquarters and chip suppliers to jointly formulate a production increase plan, and strive to quickly solve the problem of parts supply.
Although the overall sales volume has been seriously affected by the supply chain, Great Wall Motor's product matrix has been gradually optimized, and the proportion of high-value, new energy and intelligent products has increased. In the first two months of 2021, the proportion of lemon, tank and coffee smart three technology brand models has reached 75.1%, the proportion of sales of models above 150,000 yuan has increased to 15.5%, and the proportion of intelligent models has increased to 88.1%.
Specific to the brand, the Haval brand sold 41,994 vehicles in February, of which the "national god car" Haval H sold 19,620 units in June; haval big dog sold 7,423 units a month; and Haval god beast sold 5,009 vehicles a month.
It is worth mentioning that the Sales Star of Great Wall Motors, Haval H6, the sales volume in February is less than 20,000 vehicles, which also means that in February this year, Haval H6 once again lost the title of "domestic SUV sales champion", BYD Song's sales have reached 24534 vehicles, Changan CS75 and Tesla Model Y have not yet been announced, but sales may be above 20,000.
In the new energy camp, Euler was most obviously affected by this, and Euler Black and White Cat suspended receiving orders in February, and its CEO said that selling a car lost 10,000. The Euler brand sold 6,261 vehicles in February, down 15.09% year-on-year; of which the Euler good cat sold 4,066 units per month, and the black and white cat and other models sold about 2,000 vehicles.
Although the black and white cat said that it was only temporarily stopping taking orders, the intention of Euler's planned transformation is very obvious. The 2022 Euler Good Cat adopts a 1+N customization model to meet the more diversified car needs of users. Judging from the new car plan of the Euler brand in 2022, Products such as Euler Ballet Cat, Euler Lightning Cat, and EulerPunk Cat will be listed one after another, and the price of new cars will obviously increase significantly.
Weipai sold 4,432 new cars in February, including 2,387 latte DHT sales, up 52% month-on-month.
Tank 300 sold 6,468 units in February, and the cumulative number of users has exceeded 100,000. At the same time, the tank 500 will also be officially launched on March 18. In the future, the tank brand will continue to build new contacts with users through category innovation, service upgrades, ecological co-creation, etc., and continue to enrich the two product matrices of "mecha technology" and "business luxury".
The Great Wall Pickup sold 11,637 units in February, of which 8,512 were Great Wall Guns. On March 2, the pre-sale of King Kong Cannon was fully opened, and the pre-sale price ranged from 90,000 to 120,000 yuan. King Kong cannon provides two kinds of power of wood and gasoline, two and four drive forms, and three kinds of cargo boxes of TEU, long box and flat bottom cargo box to meet the diversified needs of users.
In terms of overseas markets, Great Wall Motors will rely on the global R&D, production and marketing system in 2022 to accelerate the iteration of new overseas vehicles. It is reported that in 2022, the Great Wall Motor GWM brand will continue to expand to Malaysia, Vietnam, the Philippines and Singapore markets on the basis of the four markets of Thailand, Brunei, Laos and Myanmar, forming a "4+4" ASEAN market strategic layout and accelerating the landing of Great Wall Motors' 2025 globalization strategy.