Text/Paula
If you want to say the car brand with ingenuity, then japanese cars will definitely come to mind first. Among them, GAC Toyota requires the ingenuity of all employees, from managers, engineers to front-line craftsmen more than 8,000 employees actively participate in and continuously improve manufacturing quality.
However, success is also ingenious, and failure is also ingenious. At present, ingenuity seems to have become a yin and yang weird word, and it is pointedly aimed at Japanese models. Why is this the case? It is inseparable from the "riot operation" of GAC Toyota and related Japanese car brands. Now Toyota and Lexus have become regular customers in the recall list, which is in stark contrast to the ingenuity in the publicity, how do consumers believe in your ingenuity?
With the approaching of the 315 party, GAC Toyota is still mired in the quagmire of complaints, its model Leiling due to transmission noise and setback problems frequently, long-term dominance of the top few complaints list, but GAC Toyota delayed the official announcement, causing Leiling's reputation to fall sharply, and the reputation of "sales responsibility" is bound to affect the brand itself.
Wave after wave, Xena's price increase has pushed the credibility of GAC Toyota to the forefront. Selling cars at a higher price is really a loss of "ingenuity" and "people's hearts". It is reported that the theme of this year's 315 evening party is "fair and honest, safe consumption", sai na this is the rhythm of the muzzle of the gun, then this year's 315 seed players will add a new general.
The listing guidance price of Xena is 30.98-40.58 million yuan, and many netizens broke the news that ordering Sai Na needs to increase the price by 60,000-80,000 yuan, otherwise the pick-up time can be arranged to a year later, and more 4S shops said: You don't add that people are willing to add. The sale of cars at a higher price in The Sai Na may be the underpinning of the Japanese halo, but it is not yet to the point where you have to. Sai Na's lofty face caused a question mark among the crowd, and netizens shouted who gave you the courage?
Whether the mark-up strategy is successful or not, you can see at a glance just by looking at the sales volume. Just when Sai Na vowed to call the MPV Buick GL8, sales were like stagnant water, manufacturers did not even dare to announce the real retail quantity, the wholesale volume in December was only 2791 vehicles, and it was fiercely beaten by reality.
Some people have begun to question that there are other reasons for the dismal sales at the beginning of the listing, perhaps consumers are waiting and seeing. However, if that is the case, it can only prove that Xena's product strength is not good, and in this case, choosing a price increase will lead to the consequences of "virtue is not matched, and will be eaten back". But the facts tell us that the dismal sales volume is directly linked to the price increase.
After a period of time on the market, there were media reports that it received a call from the 4S store sales, Toyota domestic saina did not increase the price of the car, once proud sales, but also came to him to discuss the car purchase plan. The dismal sales finally woke up GAC Toyota Sai Na and finally stopped the farce of price increases. In January 2022, the sales volume of Xena began to improve, reaching the performance of 5399 vehicles, and the sales volume increased significantly month-on-month, rising to the 5th place in the overall ranking of the domestic MPV market, but it still belongs to the level of touching porcelain compared with the Buick GL8.
Xena's price increase is not the first time GAC Toyota has done this, there is a history of Highlander's price increase in the history of selling cars earlier. Other brands continue the family-style appearance, and GAC Toyota is the only family-style car-up, which can also be regarded as "carrying forward" the family spirit.
When the product power is not worthy of ambition, the sale of the car at a higher price can only be a matter of lifting a stone and dropping it on its own feet. With the rise of domestic independent brands, the Japanese halo has gradually faded, and any attempt to harvest domestic "leeks" with mark-up behavior is delusional. Gac Toyota in 2022 to impact the production and sales of millions of critical period, Leiling, Highlander and Xena complaints continue, is likely to lead to the final sales discount. I hope that GAC Toyota will think bitterly, stop launching the crooked evil atmosphere of cutting leeks, and give the market a fair and just environment.