I found an interesting phenomenon, the street to drive Nissan cars, such as Qi Jun, TianLai, mainly middle-aged people, of course, now the new natural changes a lot, but also began to attract young people. The owners of nissan Qashqai are mainly women, especially young sisters, why is this?
Here we need to make special mention that the so-called owner of the Qashqai bus is mostly female, and we have not obtained objective data, but only the subjective impression of individuals over the years. So, today we will explore why the little sister loves the Qashqai, or is the car very suitable for women?
First of all, from the positioning point of view, the Qashqai belongs to the category of compact SUVs, but whether it is a real car or looking at the body size data, I think it is more like a small SUV with a larger one. Specifically, its length, width and height are 4401/1837/1593mm, and the wheelbase is 2646mm, which may be more like a compact SUV.
Let's compare the Honda Binzhi horizontally, binzhi is positioned in a small SUV, the length of the car is more than 4.3 meters, it can be seen that the Qashqai is slightly longer than the binzhi, and from the actual point of view, it is not obvious. Therefore, the size of the Qashqai is more suitable for female car owners, plus the overall roundness of this car, softer than rigid, and the tone determines the consumer population.
Another point, is about the power, Nissan's model is mainly CVT gearbox, in fact, people who really like to drive fun, generally have no feeling for the home CVT transmission, of course, this is not absolute, at least I am so. The CVT transmission emphasizes fuel economy, while being smooth and comfortable, suitable for the driving habits of the "Buddhist system". In addition, with a 2.0L naturally aspirated engine, compared with the same level of 1.5T, 1.4T when the road, the power combination of Qashqai is also more suitable for female drivers to drive. Simply put, it's not fun to talk about driving, but it's easy to drive.
As for the chassis, the general level of this level of joint venture small SUVs, there are few four-wheel independent suspension, and Qashqa's so-called compact SUV positioning, on the one hand, is reflected in the power, on the other hand, the chassis, for four-wheel independent suspension. In terms of comfort and other aspects, it can also be regarded as a certain advantage.
Finally, about the configuration I would like to say that I probably looked at the overall configuration of the Qashqai, in addition to the minimum model configuration is a little low (halogen lighting, no sunroof) from the sub-low configuration, the configuration is not bad, including panoramic sunroof, LED light group, front and rear reversing radar, 360-degree panoramic image, parallel assist, lane departure warning, active braking, one-key start, keyless entry, main driver electric adjustment, Internet of Vehicles and other configurations are all with it. And these configurations, whether it is comfort or driver assistance, are very well taken care of for female drivers.
Ah Chuan commented on the car
We often say a word, for female consumers, the car selection first looks at the appearance, and the appearance of the Qashqai is not high, as a male driver, I am not good to evaluate. But in terms of power, I think it is very suitable for female drivers, compared to the combination of turbocharged engines with dual clutches, self-priming with CVT, and better driving in the city. In addition, the overall configuration of the Qashqai is a surprise, starting from the sub-low configuration, it has brought 360 panoramic images, as well as active safety configurations.
Of course, the price is not low, and the official guidance price of the sub-low model is 168,800. Even if you count the discounts, the landing is almost 170,000 or even higher. I think that price may be the key to the real "attraction" of female consumers, because at this price point, most male consumers will consider the orthodox compact SUV, even if it is the entry-level version, and the "small number one" of the Qashqai is destined to please someone else.