Although Korean cars have fallen into a bottleneck period of development in the domestic market in recent years, they still occupy a considerable share in the world. In 2021, Kia sold 2777056 new cars of all colors, an increase of 6.5% over the previous year. This achievement was not easy under the cold winter of the epidemic, and also showed the strong strength of the brand. Kia is full of confidence and has set a sales target of 3.15 million vehicles this year, which is difficult but not impossible to achieve.
In order to cope with possible changes in the market situation, Kia not only made targeted adjustments to this year's occupation, but also made a precautionary plan, recently announced the 2030 strategic plan, with a rich product line and more research and development investment to continue to compete with competitors. By then, Kia's annual sales are expected to be 4 million vehicles, of which pure electric vehicles will occupy a certain proportion, reaching 1.2 million. In order to achieve this goal, Kia will be new in the next period of time, and the EV9, as its flagship pure electric SUV, will become the first choice for many people when buying a car.
At last year's Los Angeles Auto Show, the Kia EV9 concept was exposed. It is expected that the new car will not make much change after the official listing, and the overall style is biased towards avant-garde style, and it is quite bold and sharp in styling design. The front face of the car is angular and the use of lines is very tough. The wide closed central network is very eye-catching, highlighting the identity of new energy, and the powerful aura is also displayed. It is worth mentioning that the car is also equipped with a complex hidden display, which can display specific patterns according to customer needs. The LED strip caters to the current trend and is difficult for young people to ignore.
The side of the Kia EV9 continues to take the industrial route, quite a bit of "mecha warrior" look. Its A-pillar expands the viewing field with a 45-degree upward posture, but the straight roof part is weakened in terms of sporty attributes, which may be contrary to everyone's preferences. The 22-inch wheels are not only prominent in size, but also in shape, and the recognition of triangular structures is enhanced. There are many convex folded lines intersecting above the rear wheel, and the three-dimensional sense is very good. The welcome pedal under the door makes it easy to get on and off the bus, and its excellent dimensions are reflected on the sides.
The tail of the Kia EV9 is a distinctive personality, and the unique shape of the "Y" taillight group can attract a crowd of people to turn back, and has a better illumination effect after lighting. The rear surround is more chic after the chrome decoration and can also play a good protective effect. It is expected that the new car will officially join the sales war this year, of course, it is not ruled out that it will be listed in 2024.
Inside the car, the Kia EV9 deserves praise in terms of visual perception and configuration. The interior of the car is based on dark materials, which can effectively balance environmental protection and texture. Its polygonal skeleton steering wheel is quite eye-catching, not only the shape is very special, but also loaded with many touch buttons, easy to control multiple functions during driving. The 27-inch oversized twin screen has a generous hand, and there is no need to worry about resolution and sensitivity. It is expected that the car will be equipped with Kia's latest car machine system, and the UI interface layout will show the skills of Korean designers.
According to previous data, the Kia EV9 has a length of 4930mm and a wheelbase of 3100mm, which is quite powerful in size and can bring a wide internal environment. The car will be available in a seven-seat layout to cater to the demand for multi-seat models today. It is worth mentioning that the first row of seats can be rotated backwards by 180 degrees after the automatic driving mode is turned on, and the second row can be folded to meet the needs of different cars.
As a pure electric vehicle, the Kia EV9 is a bit stretched in terms of cruising range. According to overseas media reports, it can only drive 483 kilometers continuously under working conditions, which does not seem to have a slight advantage at present, and will become the biggest constraint on its sales. Although Kia is equipped with a 350 kWh charger that can increase the power from 10% to 80% in half an hour, there are still great limitations in the range of the car. If the long-endurance version cannot be launched in the future, then the market prospects of kia EV9 are still quite worrying.
In fact, in addition to the mileage, the Kia EV9 is remarkable in many aspects, with the strength to break the wrist with the opponent. Taking the car as the starting point, by 2027, Kia will have at least 14 pure electric vehicles under its command, striving for more living space in multiple market segments. Now that the new energy war is intensifying, Kia is more and more hindsight than many car companies. However, seeing the performance of the EV9, other new cars are still worth looking forward to.
Admittedly, Kia wants to compete with domestic opponents, and the EV9 still has a long way to go. Now the domestic forces led by BYD are rising strongly, especially in the new energy war. Joint venture car companies such as Volkswagen have also gradually started the electrification process, hoping to continue to maintain their advantages in future competition. For Kia, it must not only increase its efforts in the research and development of new technologies, but also pay attention to the importance of publicity work and save its reputation among consumers.