The sting has passed, and it has come to the Yangchun March of the recovery of all things, for the major car companies, the competition in the car market after the Spring Festival has been put on the agenda. Although affected by the Spring Festival holiday, many car companies will have a month-on-month decline in sales in February, which is also inevitable, but as long as enough concentration and staying power are maintained, as well as excellent product strength, there is still a chance to recover lost sales in the follow-up market competition.
As one of the representatives of Japanese brands in the Chinese market, Nissan has a remarkable market performance, especially Dongfeng Nissan, which is shouldering the heavy responsibility of volume, which can be said to be Nissan's top pillar in the Chinese market. According to Nissan China's sales report, in February, Nissan Motor's China segment (including passenger cars and light commercial vehicles) sold 77,494 units, an increase of 2.5% year-on-year. However, the month-on-month decline is very large, due to the impact of the Spring Festival holiday, the month-on-month decline is also expected.
Specifically, Dongfeng Nissan's monthly sales, including Nissan, Venucia and Infiniti, were 63,688 units, down 1.5% year-on-year; the light commercial vehicle business segment, including Dongfeng Motor Co., Ltd. and Zhengzhou Nissan, sold 13,806 units in a single month, up 25.7% year-on-year. It is not difficult to see from the sales volume to which it belongs that Dongfeng Nissan is still an indispensable sales hero of Nissan Automobile.
Infiniti, which has just joined Dongfeng Nissan, did not announce February sales, mainly because the sales were too poor to say. Another of its brands, Venucia, sold 7,416 units in February, of which Venucia Big V sold 3,041 units per month, Venucia D60 series sold 1,097 units per month, and Venucia series electric models sold 2,273 units per month. Venucia's single-month sales of a single model are quite OK, but the lack of support for "explosive" models is also a mountain of pressure.
Speaking of Venucia, let's talk about the Japanese product brand, as the sales hero of Dongfeng Nissan, the Japanese product brand is definitely dongfeng Nissan's fixed sea god needle in terms of sales. In February, the monthly sales of the daily product brand were 55,795 units, and the decline in month-on-month sales was more obvious, only 49 units more than the monthly sales of 55,746 units in January. Compared with BYD's sales of 90,268 units in February, the sales gap is still not small.
Specific to the sales of single models, in February, Xuanyi sold 28,000 units per month, accounting for half of Nissan's monthly sales; SUV sold 18,000 units per month, of which 9,700 units were sold monthly. As one of the former sales heroes of Dongfeng Nissan, the market performance of Qijun is still not improving, which is why its sales are not announced. After resurrecting the old model and naming it The Glory of X-Trail, the new and old products joined forces to attack, and whether it can make X-Trail return to the track is worrying.
Changes in the market and consumption environment have brought considerable pressure to Dongfeng Nissan. From the perspective of the annual target of Dongfeng Honda, FAW Toyota and GAC Toyota to hit million units, if Dongfeng Nissan wants to avoid being squeezed out of the track by competitors, in addition to ensuring that the sales of Xuanyi, Tianlai and Qashqai are stable and rising, it is also necessary to increase the sales of models such as Qijun and Jinke, as well as the help of new energy vehicles.
As the saying goes: Water can carry a boat and can overturn a boat. For the transmission problem that consumers complain about, it should also arouse the attention of Dongfeng Nissan, after all, the more and less sales are given by consumers, as long as consumers are gathered and the adhesion with consumers is increased, many problems will be solved, and sales will naturally not be a problem, you say?
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