On the evening of March 7, Geely Automobile announced its February sales report, totaling 78,478 units, which was basically the same as the same period last year. Among them, 55,715 vehicles under the Geely brand, 10,524 units under the Lynk & Co brand, 7,705 units under the Geometric brand, 2,916 units under the Extreme Krypton brand, and 1,618 units by The Blue Rui Automobile.
Some people may immediately say after reading the data that Geely's performance in February was too flat. If you look at the data alone, it is true, but if you open it and look closely, you will find that Geely Automobile's two major power points this year, one is fully started, one is stable and upward, and the performance is worth mentioning.
Highlight 1: New energy is fully launched
What is fully launched is new energy. Although Geely Automobile has long laid out a geometric brand, and Geely Holding Group also has a well-operated Cao Cao Travel, to tell the truth, in recent years, Geely Automobile's performance in the new energy market has been average.
However, after entering 2022, Geely Automobile has obviously begun to exert efforts in the new energy market. In January, it handed over a report card of 17,928 vehicles, of which because of last year's small base, the pure electric model recorded an exaggerated increase of 6 times, and by February, Geely Automobile continued to hand over 14,501 report cards in the new energy market, with a penetration rate of 18.5%, once again setting a record high.
Among them, geometric brands have recently performed well, reaching 7,705 vehicles again in February after breaking 10,000 in January, accounting for the majority. At present, the brand's new SUV product Geometry E has been exposed, and has also reached a cooperation agreement with the Norwegian Gil Group to import pure electric models such as Geometry C, and it is believed that it will continue to maintain rapid growth and exposure in the next few months.
Looking at the Extreme Kr brand, with the delivery volume reaching 2,916 units in February, the cumulative delivery has successfully exceeded 10,000, totaling 12,453 units. In February, Extreme Krypton carried out the first vehicle OTA, achieved more than 220 user experience improvements, and solved some of the much-criticized functional designs, such as automatic doors, which were widely praised. In addition, Extreme Kr is also gradually pushing ZEEKR OS 2.0 Beta to the "OTA Pioneer Experience Officer", including the first batch of functions of the ZAD Extreme Kr Intelligent Driver Assistance System. Once mature, we will soon experience extreme kryptonian intelligent assisted driving. Of course, the most critical focus of Extreme Kr at present is to ensure the supply chain, so as to ensure the stable progress of delivery.
Finally, Ruilan Automobile, which focuses on the power exchange travel market, sold 1,618 vehicles in February, and with the listing of the first power-changing car Maple Leaf 60S under the GBRC platform, future sales will rise steadily, and it is expected to succeed Geely Automobile in a new breakthrough in the new energy market.
It is worth mentioning that as the Thor hybrid system completes the popularization of Geely Automobile's products one by one, this part will also become the key focus of Geely Automobile's new energy market, considering that friendly businessmen have begun to take full action, Geely Automobile should speed up.
Highlight two: high-value products are stable and upward
Stable upward is the high-end series represented by the "Chinese Star". In February, the "China Star" sold 13,653 vehicles, accounting for 24.5% of the total sales of the Geely brand.
We have said more than once that the significance of "China Star" is not only to improve the bicycle price and bicycle profit of the Geely brand, but more importantly, it has brought a breakthrough in the value level of the Geely brand, significantly and effectively enhanced the image of the Geely brand, and even the image of chinese cars, so that consumers can clearly understand the value of Chinese cars, which is the most critical.
Up to now, the cumulative sales volume of the "China Star" series has exceeded 320,000, not only the market size has taken shape, but also fully shows that consumers fully accept and recognize the value of "China Star", and this series has also become a representative of the geely automobile brand upward, confident upward, transformation and high-quality development.
In addition to the "China Star", the Emgrand family, the Shuangbo family and the Shuangbin family also contributed 16,334 vehicles, 11,022 vehicles and 12,024 vehicles respectively. Among them, Boyue, Binyue and Emgrand have all sold more than 10,000. Although these classic models are not high-end series, whether it is the Emgrand L, Boyue X, or the upcoming Binrui COOL, it can be found that the high-quality transformation of the Geely brand is comprehensive.
Of course, as a high-end brand of Geely Automobile, the Lynk & Co brand also shoulders the important mission of high-end upwards. In February, the brand sold 10,524 vehicles, continuing to maintain the momentum of breaking 10,000 vehicles.
As far as the Lynk & Co brand is concerned, the most important task at this stage is still not to sell, but to continue to cultivate the market with high-value products. At present, the average price of Lynk & Co products is 158,000 yuan, which is not only among the best among Chinese brands, but even some of the old joint venture brands are sighing and even somewhat envious.
More importantly, the lynk & Co brand has always adhered to the trend-leading culture, which is receiving more and more attention from young consumers, and the current APP registered users have exceeded 1.8 million, most of whom are mainly young people, which makes us look forward to the future development of the Lynk & Co brand.
Kanche said
After passing the adjustment period in 2021, Geely Automobile is preparing for 2022, and the completion path of the 1.65 million vehicle target set at the beginning of the year is becoming clearer. On the one hand, the development ideas of new energy + high quality are becoming more and more clear, and the implementation is more resolute. On the other hand, the full bloom of various market segments, coupled with the successful reports in overseas markets, the sales growth point is not concentrated in the Emgrand family and the Boyue family, so that Geely Automobile has more ways to play. Overall, this year is a big year for Geely Automobile's products, and from the data of January and February, Geely Automobile is full of momentum.