Before the first week of March was over, new car-making forces had already released sales figures for February.
Affected by the Spring Festival holiday, the new car-making forces collectively withdrew from the "Ten Thousand Vehicles Club" in February, and the best performance was ideal, with the monthly sales of 8414 vehicles to suppress old rivals such as Nezha, Xiaopeng and Weilai.
But it is worth noting that other brands are a bunch of models, such as Weilai, 5 models combined to sell 6131 vehicles.
Ideal is different, it only has the ideal ONE car.
That's worth saying.
The price of the ideal ONE is not cheap, and the current price of the 2021 model on sale has reached 338,000 yuan.
The ideal brand influence is also accumulated from scratch, far from enough to compete with the BBA.
The body is very large, the length of the car is more than 5 meters, and many female drivers have been dissuaded.
The ideal ONE's extender technology route has been questioned so far.
It seems that the ideal ONE seems to have gathered various bugs, but it is the first month of the 300,000 yuan domestic car that sold more than 10,000 yuan, and a car supported the blue sea and blue sky of the ideal car.
So what is the secret of this car?
Big is combat effectiveness
In fact, there is not so much mystery in the world, and the ideal car only does one thing, that is, to meet the needs of users.
As a medium-sized SUV, it's clearly aimed at home users.
What is the just need for home users?
big!
Like big cars, this is a commonality among Chinese car consumers.
The big car, first of all, can sit more people, secondly sit comfortably, and finally can pull more things.
You think that people drag their families with bitter mouths haha, in fact, people are happy in a car.
The ideal ONE body length of 5030mm, the width of the car up to 1960mm, but also 6 seats, the second row of independent seats can slide forward and backward, the middle aisle is also convenient to enter and exit the third row, for families with children, this design is quite friendly.
The car is big, and it is comfortable to use.
And, the big car, look at the atmosphere.
It's a matter of face.
Endurance anxiety? inexistent
The Ideal ONE is an electric car.
What are electric cars most afraid of? Insufficient battery life!
This is really a difficult problem, the car use scene in life is various, driving an electric car that has no electricity at any time, the heart is always not scored, no one knows whether it is still on the highway, or in the deep mountains and old forests.
IdealLY ONE does not have this problem, because it is an electric vehicle with a fuel tank.
If you have the conditions, you can charge, full charge only takes half an hour, full once, only electricity can run 188km, daily city transportation is enough.
There is no condition to charge and not afraid, it can refuel power generation, charge while walking, and where there is a gas station, it can ensure that it does not lie down.
The city uses pure electricity, open the range extender if you run long distances, the number of charging is less, the refueling frequency is low, and the money spent is less, which is very attractive.
More than 85% of the owners of this car have children, and if you support your family, you still have to save some money.
Many people question the ideal ONE's extender technical route, which is not environmentally friendly, has large power losses, and so on.
But it should be noted that cars are sold to consumers, not to engineers.
Consumers feel that the fuel consumption of this car is lower than that of the fuel car, driving is similar to a pure electric car, refueling can run, do not have to worry about endurance, this is enough. As for whether it is connected in series or parallel, what is the matter with the consumer?
Therefore, it can be said that the ideal ONE car, the most feared is that the technology is immature at the beginning, resulting in stillbirth.
But now that it hasn't happened, it means that it has been recognized by consumers, so what else can be said. No matter how advanced the technology, consumers do not recognize it is also a waste.
Can be configured with a strong pile, and that's it
In the era of fuel vehicles, the "misery" of domestic cars is well known.
The design is not good-looking, it is said to be "soil", foreign designers are invited, and it is said that "plagiarism"; the parameters do not go up, it is said that the technology is backward, the parameters go up, and it is said that it is flashy and unrealistic, and the horizontal and vertical are domestic cars.
Then the only way they can go is the configuration of the kejin stack.
Hundreds of thousands of cars, giving the configuration of more than 200,000 joint venture cars, can always attract some people.
Ideal ONE does the same.
The price of more than 300,000 yuan is not low for Chinese consumers, but it has a complete set of driving assistance functions such as parallel assist, lane departure warning, road traffic sign recognition, active braking, 360-degree panoramic image, reversing side warning, automatic parking entry and so on.
At the same time, this car also comes with electric four-wheel drive function and suspension soft and hard adjustment, which is also rare in luxury cars at the same price.
In addition, the ideal ONE also uses leather seats, the front seats can be heated, ventilated, massaged, the rear seats can also be heated and massaged, the rear independent air conditioning, the rear seat air outlet, temperature partition control, car air purifier, pm2.5 filtration device in the car, etc. are a lot.
There's no secret, it's the heap configuration.
There are old and small car owners who know how comfortable it is to drive a high-tech car.
Conclusion: Objectively speaking, it is not realistic for Ideal Car to compete with Tesla and BYD with a car, but Ideal ONE is indeed a successful case. Home users need what it provides, hate what it solves, there are many top good cars in the world, but what they can afford and can meet their needs is the most appropriate.