Domestic cars do not promote the chassis, just talk about the engine, does not mean that the chassis is not enough.
Because from the perspective of publicity, the quality of the engine is more intuitive and better understood than the quality of the chassis, and the performance of the domestic engine is indeed very much improved.
Promote the engine because the data is good to quantify
Many domestic cars now have many engines that can break the wrist with the fist products of the joint venture car, naturally it is necessary to give priority to publicity, right? Not only the performance, but also the psychological advantage.
Zhu Li of Huazhong University of Science and Technology has a master's thesis, which is shared with you, "Research on product promotion strategy of Huashi automobile brands - a case study on the survival and development of disadvantaged latecomers in mature industries", which says so.
When the product is promoted, objective facts or data can be displayed and compared with similar competitors to achieve the effect of improving the product image and stimulating consumption.
And mobile phones are very similar, let's refer to it, how much better the chip is than the friendly business, the battery is much larger than the friendly business... The reasoning is the same.
As we said in the previous video, the current engine of domestic cars is quite good in terms of data, technology and stacking.
For example, Geely's JLH-3G15TD, a 1.5T 3-cylinder engine with a maximum horsepower of 177 hp, and Chery's 1.5T 4-cylinder engine with 156 hp.
It seems a little bit lower, but the thermal efficiency can be 37.1%, which is also quite excellent.
Changan Blue Whale 1.5T engine, horsepower 178 horses, these data are very good quantification.
The domestic car 1.5T and the Honda 1.5T 182 horsepower engine that buys the engine to send the car, the parameters are really close, a 182, a 178, isn't it? Very close, the publicity is also confident.
Just like when you were in school, you said, "Xiaoming is a good boy." "How good is it? Everyone thinks differently, right?
But you put it in a different way: "The Chinese test score is 95 points, the average score in the class is 90 points, and it is currently ranked 2nd." "Isn't it immediately easier to quantify and understand?" Right?
The fact that domestic cars are not publicized does not mean that the chassis is not OK
Domestic cars do not promote the chassis, but not because the domestic car chassis is poorly done or not.
In fact, even the BBA, you go to see, these luxury cars also like not to promote their own chassis.
The BMW that everyone often says is good to open and sporty, on the official website of the 3 series and 5 series, you can go to see it yourself, and it is not mentioned how powerful its chassis is.
The Audi and Mercedes next door are the same.
In the early years, the domestic car chassis was indeed directly copied and copied, but now major car companies have begun to pay attention to chassis research and development and increase investment.
For example: Geely bought Lotus, which is a sports car, what to do? Right? It is to engage in chassis and technology.
Changan directly set up a chassis research and development center in Detroit, and listened to the name to know what to do, right?
After so many years of hard work, now the chassis progress of domestic cars has been quite large, and these products of first-line brands can also break the wrist with the joint venture cars of the same price, and there are wins and losses for each other.
Therefore, it cannot be said that it is deliberately not publicized because the chassis is not good.
The quality of the chassis is not easy to quantify
It is difficult to publicize, the chassis is good, how do you say it clearly? But the engine is like Bob's results! Right?
The chassis itself is a very complex system composition, is put together, horsepower, torque, thermal efficiency of the parameters are difficult to find to say this thing.
Let's take an analogy: the chassis is the same as clothes, a piece of clothing does not fit, there is no way to do a good scoring standard.
It's that you set it up yourself, think it's appropriate, feel inappropriate is not appropriate, everyone's figure is different, you drive the road, the road conditions are still different, right?
Wang Yanhui of Jilin University will have a doctoral thesis, "Research on performance development and evaluation technology of passenger car chassis", which is said above.
Although there are many evaluation items for the handling stability of the automotive industry, there is still no uniformly recognized norms and standards for vehicle handling.
Everyone says that BMW and Mazda chassis are very sporty, the volkswagen chassis is more advanced, the actual situation may be true, how to evaluate the score? It's hard to judge, right?
BMW chassis is very sporty, how much is the sport? Is it an 80-point sport? Or the 90-point movement?
Volkswagen's chassis is advanced, and who is more advanced than that? Compared with Mercedes-Benz, what is the score between each other? This is more subjective and difficult to say clearly.
And different people open, the chassis requirements are different.
Some younger friends like the chassis of the sports point, over a pit "choke", to bounce up from the seat, "Oh" I passed a pit, next time pay attention, he feels very interesting to drive.
Some family-oriented friends, this is a pit, you "choke", "Oops" woke up the children, right? The past is to pass gently.
These 2 are called "good chassis", so how to score it? Isn't that a lot of talk? Isn't it?
Sichuan friends like to eat spicy, the package area likes to eat sweet, be sure to score which dish is more delicious, everyone is different.
Moreover, the spicy that the parcel area likes to eat and the spicy that Sichuan eats are not the same kind of spicy, which is really difficult to compare. How does business do? How to advertise it? Right?
Consumers don't value the chassis so much
In addition to the characteristics of the engine and chassis itself, there is also a reason for the attention of consumers who buy cars.
The Giant Engine - Automotive Data Strategy Research Institute and the China Automobile Dealers Association jointly released a "2019 China Automobile Consumption Trend Report", which has a data.
The main considerations for consumers in 2019 are 1,15.6%; safety is 2,10.3%; price is 3,10.1%; and control is 9th, accounting for only 4.9%.
And this control is still a steering wheel, not completely a chassis, right?
To put it simply: the so-called "chassis" and "control" of the car by the car buyer are good or not, and the first 3 are not in line, and they are not so important.
Whether there is face, whether it is good or not, and whether the price is really affordable is the most important thing.
Huge Arithmetic and Car Understanding, China Automobile Dealers Association issued a "2021 China New Generation Of People Car Interest Insight Report", which also has data on it.
75.2% of young consumers only test drive 1 to 2 times to complete the car purchase decision, in addition to vehicle performance, sales, these test drivers of these proficiency in the business and service attitude, is actually a very important factor.
It's really like buying clothes, you run to the store to take a walk, you want to pick and choose, get a trick, and force a person to squat over there: "You can try it, you can try it, you can try it..." I don't want to buy it, I'm gone, isn't it?"
And vice versa, you say, "Hey, you're helping me get one, I want to try it." "He ignored you, and I left."
Just right actually has a relatively big impact on us, I shop, you let me have a good look, I want to ask you to help me try, help me to get a dress, you are very enthusiastic.
This is high-level, very challenging, business is difficult to do, and the competition is becoming more and more fierce.
It is not easy to quantify, it is not easy to publicize, and users do not pay attention
Therefore, in general, when the domestic car is publicized, only the engine is mentioned, and the chassis is not talked about at all, on the one hand, the engine is good data, good publicity, and so on.
The second word, even if the chassis is well publicized, for example, no one cares about this problem, why bother? That's it.
Why do you say that BMW controls it well, what is its secret
The chassis is so hard to quantify.
Why are there so many friends talking about it?
Mazda owners, BMW owners... Many car owners and friends like to talk about this thing to control well, this is fun to drive.
BMW made something,
Others can't do it?
What is the secret of BMW,
Can you make this car feel "eh" and drive interestingly?
Is the material particularly good? Or is it that others can't copy the design?
Mazda is also very powerful, people are called "Dongying BMW",
What's black technology?
Japan's "BMW" and Germany's BMW are compared to each other,
And who is better and who is worse?
Keyword: manipulation
To know these is very simple, pay attention to the "spare tire car", reply to the keyword "
control
That's it, "spare tire talk car" is waiting for you to play.
bibliography
ZHU Li. Research on product promotion strategy of Chinese automobile brands: A case study on the survival and development of disadvantaged latecomers in mature industries[D].Huazhong University of Science and Technology, 2010.
Wang Yanhui. Research on performance development and evaluation technology of passenger car chassis[D].Jilin University,2014.
2019 China Automobile Consumption Trend Report. Giant Engine - Automotive Data Strategy Research Institute China Automobile Dealers Association
2021 China New Generation Automotive Interest Insight Report. Huge arithmetic understand the car emperor China Automobile Dealers Association
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