Nowadays, pure electric vehicles have become the development trend of future travel, so more and more consumers are willing to accept more expensive pure electric models, and more than 300,000 high-end pure electric vehicles have gradually become a new choice for users. At present, the new forces of car manufacturing, traditional car companies, joint venture brands, etc. are all in the field of pure electric power, and various models are dazzling, so what pure tram is more worth buying than 300,000? Let's take a look.
Look at the market structure of pure electric passenger cars in price segments
Before answering the above questions, let's take a look at the market structure of pure electric passenger cars in different price ranges, and perhaps the answer will be obvious. According to the different price prices, divided into four ranges, the first is the market below 100,000 yuan, the share is about 40%, the price range is dominated by mini cars, such as Hongguang MINI EV, small ants, Euler black cat, etc.; followed by the "economic market" of 100,000 to 200,000 yuan, the share is about 30%, the main representative models are AION S, Qin PLUS EV, Euler good cat, etc.; and then look at the "improvement market" of 20 to 300,000 yuan, the share is about 20%, Tesla with more than 50% of the price segment The results of market sales dominate; finally, the focus of our attention today is more than 300,000 yuan of "high-end market", the share is about 10%, the main brand is Weilai, followed by Tesla, which accounts for more than 70% of the market sales volume of this segment price segment.
In addition, in the top ten sales list of high-end pure electric passenger cars with an average price of more than 300,000 yuan in January 2022, we can also see one or two. In the list, Tesla's model Model Y is far ahead, and the new power brand Weilai is not to be outdone, and the three models on sale are on the list, and they are in the top five. It can be seen that more than 300,000 yuan to buy pure electric vehicles, Weilai, Tesla are good choices, but the choice of buying Weilai will be wider.
More than 300,000 high-end intelligent pure trams are the most preferred
From the above data, it is not difficult to see that the domestic pure electric brand Weilai has outstanding performance and is the only brand with scale effect in high-end pure electric vehicles. At the product level, it has a rich product matrix, ES8, ES6, EC6, as well as the upcoming ET7 and ET5, plus EP9, covering the comprehensive areas of SUVs, sedans and supercars. At the technical level, it not only has an absolute advantage in Chinese brands, but also has great strength even if it is placed on the world stage.
In addition, Weilai's energy replenishment system is also more perfect than that of the same level, with three strategies of "rechargeable and replaceable and upgradable", which completely cracks the battery life anxiety of pure electric vehicle owners. At the same time, NIO is also a car brand that really puts users in an important position, and is one of the enterprises with the highest user satisfaction in China, through NIO House, power exchange, one-click rescue and other mobile services, NIO Day, NIO App and other forms of user electrocution, truly implementing the concept of "user-centric".
After some analysis, in my opinion, more than 300,000 to buy pure electric vehicles, Weilai is the optimal solution, not only in the market share of more than 300,000 yuan in the field of segmentation, but also in the product strength + user service performance is also not bad, ES6, EC6 and ET5 will be delivered in September this year are in the 30-400,000 price range, it is worth starting.