If you buy a pure electric SUV for 100,000-150,000 yuan, has there always been a feeling of inability to start in the past?
At present, the development of the new energy market does have a very serious polarization, either concentrated in tens of thousands of yuan of scooters, or high-end new energy models that are stored in the 200,000-400,000 level, which is reflected in the sales of new energy vehicles in 2021, and even the sales ratio of the two can be said to be "half a point".
From the perspective of user groups, their choice intention is also very simple, one side is to contact the fresh category, as long as the intelligent play is stacked more, buy it is finished; the other side pursues cost performance, abandoning the so-called intelligent, safe, design and other elements, just as a simple transportation, less than 100,000 new energy cars are better.
In the final analysis, the 100,000-200,000 yuan pure electricity market that has been snubbed by consumers is missing some good products that take into account multiple aspects. And now, if you ask you to spend about 150,000 yuan to buy a pure electric SUV, then I will tell you that BYD dollar PLUS is your preferred target, why dare you say so? Maybe we can see what it brings.
Bottom line, all from e platform 3.0
Buy a car first look at the platform, now the hot car on the market, the value brought by the platform behind it must not be ignored, after all, the platform determines the lower limit of a car.
BYD Yuan PLUS, which is a model that has been planted at the first sight, but all the results presented by this are all the credit for its excellent architecture - e platform 3.0, and the reason why it can give a price of 13.18-15.98 million yuan to a number of white-hot compact SUV opponents is also the confidence given by the platform under the advantage of technical cost.
Platform 3.0 brings many advanced technologies to metaPLUS, such as the familiar eight-in-one electric powertrain, blade battery, wide temperature range high efficiency heat pump system and body integration design. On the high cost of heat pump air conditioning, not to mention less than 200,000, ask 200,000 level of pure trams, how many models can be equipped with heat pump air conditioning? A 131,800 yuan from the sale of the yuan PLUS is fully equipped, I would like to ask who else dares to do so?
Heat pump air conditioning for the meta PLUS brings the most obvious advantage is low energy consumption, familiar with pure tram friends understand that PTC air conditioning in a low temperature environment is very draining power, after all, it can not collect the heat of the engine as heating, equivalent to the use of power batteries in a heater power supply.
The meta PLUS equipped with heat pump air conditioning can make full use of the temperature difference to transport heat to reduce battery energy consumption, so that it can increase the endurance by 20% in a low temperature environment, and it also has a wide temperature range working capacity of -30 ~ 60 ° C and 11 working modes, which can be described as the efficient king of 150,000 pure electric SUVs.
The high efficiency and energy saving of the yuan PLUS is not only the assistance of the heat pump system, but also comes from its highly integrated eight-in-one electric assembly, even if the current pure electricity market, the three-electric system has been very mature, but BYD still believes that the electric drive assembly has enough room for progress, which also creates the birth of the eight-in-one electric assembly, its advantages are high integration, high power density and high efficiency, and the role in the yuan PLUS brings intelligence, safety, efficiency, aesthetics four characteristics.
With the help of this eight-in-one electric powertrain, the 150kW motor with the total power standard of the metaPLUS series has a peak torque of 310 Nm, which can make the metaPLUS have a zero hundred acceleration performance of 7.3 seconds, and throughout the 150,000 pure electric SUVs, the acceleration performance of the metaPLUS is definitely the front row level. More importantly, the eight-in-one electric assembly also brings it 12.1kW·h/100km ultra-low energy consumption, which is a good performance in a number of pure electric SUVs that focus on energy saving.
From another point of view, the meta PLUS can do the level of the table endurance and the actual endurance close, in our actual measurement, its comprehensive working condition conversion rate of up to 89%, users can not worry about like other electric vehicles, there will be a great discount in the endurance, basically according to the table mileage to plan the current travel. If you are also an office worker with a daily travel distance of 80-90 kilometers, the yuan PLUS is enough to make it possible to charge only once a week. And in the case of the three-electric system being optimized, the complete set of power noise control of the metaPLUS is below 76dB, giving a very quiet use environment.
Battery safety is undoubtedly a problem that pure tram users are more concerned about at present, and the frequent spontaneous combustion accidents of trams tighten the heartstrings of each potential user, but here at BYD, you can put your heart in your stomach, because the reason why BYD can sell in the new energy sales market is precisely to pay attention to the safety that users are worried about.
This is also another huge achievement brought by e platform 3.0 - safety empowerment, the meta PLUS system is equipped with a well-known blade battery as standard, I believe that many people have seen BYD's blade battery acupuncture experiment, generally speaking, lithium batteries will have a fire when short circuit inside, and even the risk of explosion, but in the experiment, the blade battery has no exception, in the results of no open flame, no explosion through each assessment, enough to give you a dose of safety reassurance pills.
Moreover, the life of BYD blade batteries is also very admirable, its recyclable charge and discharge more than 3,000 times, supporting driving range of more than 1.2 million kilometers, which means that we do not need to worry about the battery attenuation of the metaPLUS, such a driving range is enough to cover the life cycle of a car, users can use it with confidence and boldness. At the same time, in terms of charging speed, the meta PLUS supports charging for 10 minutes, which can last for 100 kilometers, which greatly facilitates the convenience of daily use, which is the technical benefits brought by the platform.
Light battery safety is not enough, the body structure strength is still BYD as the basis of traditional car companies, as an e platform 3.0 SUV products, yuan PLUS uses a large number of high-strength materials, of which the proportion of hot formed steel is 11%, the tensile strength of steel is as high as 1500Mpa, high-strength steel and above account for 85%, in the front longitudinal beam, rear longitudinal beam, A column, B pillar, seat beam, under-floor longitudinal beam, sill stringer and other key parts have the use of more than 1180MPa of high-strength steel, There is no doubt that the meta PLUS is still a "road tank" in the minds of the public, which BYD has always been very real.
Break the convention and experience a new experience on the face value
As I said earlier, the meta PLUS is a player who will let you plant grass at a glance, you have to admit that today's BYD Dragon Face 3.0 design language, bringing enough sense of advanced, the value of the meta PLUS is not only from the "dragon face" element blessing, but also the coordination of the design proportions, more details of the heart, such as gradient dragon scale D pillar, wind wing movement wheel, seal body "yuan" word luminous logo, etc., the highlight of the appearance alone, it can talk to you for most of the day.
But the meta PLUS is not a "vain" face value player, in the grasp of the body proportions, low lying back shape, low wind resistance A column, D column spoiler and flat chassis design, the metaPLUS vehicle wind resistance coefficient is only 0.29Cd, not to mention the SUV, is that many car players are also difficult to achieve such wind resistance results, it can be said that the yuan PLUS is also a taste of the Dragon Face 3.0 design background.
Thanks to the empowerment of the e-platform 3.0, the yuan PLUS has a wheelbase of less than 4 meters 5, and the four tires of the whole vehicle are infinitely close to the four corners, so in the actual space experience, it is more spacious than many pure electric SUVs with longer wheelbases. The front and rear tracks of 1575mm and 1580mm allow the ride space to rise to a higher level.
What really breaks the norm and makes the metaPLUS very different is the intelligent cockpit built with the concept of fitness, whether it is for BYD or the entire automotive market, which is an unprecedented design concept.
Specifically, the design of the air outlet of the metaPLUS air conditioner is very interesting, like a set of dumbbell pieces, with double rows of vertical fan blades and a large roller air conditioner air outlet switch, coupled with thrust electronic barriers and treadmill-type central armrests, just like you are in the gym, a set of interiors that can stimulate hormones. The shape of the doorknob is even more surprising, similar to the gym gripper, and the interior also integrates speakers and mood lights, which is both ornamental and practical. What is very characteristic is that the three "strings" on the door panel are actually not only decorative decorations, but also used for storage, and at the same time, different tones are emitted when they are plucked, which is full of fun.
If you and I are also a young user, I believe that it is difficult for you to reject such an interior design, and in the price field of about 150,000 yuan, it is indeed difficult for us to design such a careful model, even if we do not discuss other aspects of the product force today, just look at the appearance and interior design, in fact, from the perspective of appearance, the yuan PLUS has been worth the ticket price, which also explains why it was just listed, the order broke 20,000 units.
Configure as a king, be a leader
In the past, it was a bit unrealistic to rely on slogans such as "unlimited line" and "green card" to support products, and now it is a bit unrealistic to rely on policies to increase market share, and the charm of the product itself, or the level of quality-price ratio valued by consumers, is the key to leading the market.
From the price and model positioning, the main cost of 150,000 pure electric SUVs is in the battery itself, but under the layout of BYD's entire industry chain, the cost advantage of blade batteries is obvious, which also makes the yuan PLUS more comfortable in the planning of other product forces, such as configuration.
The standard level of the yuan PLUS is very high, in the entry-level 430KM model, the yuan PLUS has given a fixed speed cruise, reversing image, the main driver electric seat, four doors and windows one-key lift, rearview mirror electric adjustment / heating / folding, full LED automatic near and far light, tire pressure display, 12.8-inch central control screen, DiLink 4.0 intelligent network system and other configurations, and many configurations of high-end models are in line with each other, even if it is entry-level, but it also belongs to the configuration level model of "closed eyes can buy".
Add a 430KM premium type with a budget of 7,000 yuan, and you can enjoy more active safety and comfort configurations, such as 360-degree panoramic images, L2-level driver assistance systems, colorful interior mood lights, open panoramic sunroofs, etc., bringing more protection for safe driving. If you have a need for long-distance travel friends, the 510KM honorable type can be described as a cost-effective player, in addition to the configuration level is still the same, 430KM to 510KM the endurance improvement only costs 10,000 yuan.
As for the medium and high-end flagship and flagship PLUS, the basic configuration you can think of is all pulled full, and the new stage of pure tram fresh experience, it can meet all your needs. At the time of BYD's listing, the "five-fold privilege" also fully considers the various stages of consumer car purchase and car use in terms of rights and interests, it can be said that in terms of comprehensive configuration and price, the meta PLUS achieves the level of the leader, and it is also a real "user-level" product that benefits consumers.
More critically, the 150,000-level pure electric SUV may be the cost reason, most models in the rear suspension form choose to use torsion beam non-independent suspension, in addition to the cost, but also consider the battery and space layout, but this is actually a "lazy strategy", although it is convenient for car companies to adjust, but the sense of experience itself is not good.
The sincerity of the metaPLUS is the use of multi-link independent rear suspension, the actual opening, its overall adjustment is more solid, the chassis integrity is stronger, such an advantage is that through the bad road or speed reduction belt, there will be no excess shaking, there is no loose feeling as we say, enough support also brings great confidence when crossing the big bend, which is the result of BYD's years of cultivation of chassis technology.
summary
It can be seen that the empowerment of e-platform 3.0 does bring enough competitiveness to the comprehensive strength of the metaPLUS vehicle, although the pure electric SUVs of the 100,000-200,000 level continue to have new opponents entering, but whether from the market point of view, comprehensive design product strength or value comparison, the meta PLUS does have the strength to stand in the market.
Rich in advanced design language, advanced power level, outstanding space advantages, professional and efficient platform and blade battery to bring the safety of the bottom, the meta PLUS always has a sense of "hexagon warrior" visual sense, it can be seen that the 150,000 level of pure electric SUVs, the benchmark of the meta PLUS has been established.