With a total of nearly 500,000 users in 5 years and a total of 1.4 million users on the Wei APP, WeiPai, a brand that has undertaken the mission of Great Wall Motors to soar upwards since its birth, is now also standing at the crossroads of electrification transformation. Li Ruifeng, CEO of Weipai, said in an interview with the media, "The transformation of Weipai's high-end new energy is an important mission of Great Wall Motor in 2022, and only the success of Weipai can lead the future differentiation of various segments of high-end brands upwards." ”
On March 1, weipai 0 anxiety intelligent electric category of the first model - Weipai Mocha DHT-PHEV was officially launched, the new car launched a total of 2 models, the price range of 295,000-315,000 yuan. This price has already revealed Wei's determination to rush higher. In The words of Li Ruifeng, mocha DHT-PHEV fired the first shot of Weipai's impact on the high-end new energy market.
For the Wei brand Mocha DHT-PHEV that fired the first shot, Wei Pai has high expectations, believing that it has truly opened the "0 anxiety era" and achieved "endurance 0 anxiety", "driving 0 anxiety" and "cockpit 0 anxiety". In Li Ruifeng's view, "We have two core technologies of long-endurance intelligent DHT and coffee intelligence, and will carry out a high-end sprint." ”
Among them, intelligent DHT hybrid technology is completely independent design, independent research and development, with independent property rights, a total of 199 patents, more than 80 core patents, covering two power forms, three sets of powertrains, can achieve EV driving, hybrid drive, series drive and other working modes, to achieve full speed domain, full scene efficient operation.
With the blessing of this new energy system, the two-wheel drive long endurance version of Mocha DHT-PHEV can achieve WLC 100 km feed fuel consumption as low as 5.55L, WLTC 204km electric endurance, and comprehensive endurance to achieve 1000 +km, achieving 0 anxiety. At the same time, the high-performance electric four-wheel drive system has a maximum power of 355kW, a maximum torque of 762N m, and can break through 100 in 4.8 seconds, achieving 0 anxiety in driving and riding.
In terms of intelligence, the NOH intelligent driving assistance system equipped with mocha DHT-PHEV integrates in-vehicle navigation, high-precision map and HWA high-speed driving assistance system to achieve six major travel scenarios, including overtaking in curves, safe avoidance, tunnel passage, and access to high-speed ramps.
At the same time, the new car is equipped with Xiao Wei 2.0, 64 color infinity color change atmosphere lights, nappa seats, HARMAN Infinity12 speakers high-fidelity stereo surround sound, as well as ultra-quiet NVH acoustic coverage, theme space fragrance system, negative ion air oxygen bar, etc., bringing a comfortable and luxurious cockpit 0 anxiety new experience.
For Weipai, which has transformed into a high-end new energy brand, its target is not only the domestic market, but also the broader global market. At present, Weipai has chosen the first stop to go to sea in Germany, which has a century-old car manufacturing foundation, and will use this as a springboard to leverage Europe and even the global market.
Li Ruifeng said in an interview with the media, "We want to go to Germany, which has the highest standards and the most stringent standards. Define the most stringent international standards as the most basic standards of Weipai, and use this to create a global standard to serve domestic customers. ”
According to Li Ruifeng, Weipai's first European experience center will also open in Berlin, Germany in June, and has successively opened a number of experience centers and offline stores in the core markets of Europe; at the Paris Motor Show in France in October this year, Weipai will bring a richer product series into Europe and bring China's intelligent manufacturing to the world.
Brand rush is not achieved overnight, it will be a long-term and difficult and complex project. However, Li Ruifeng said, "Knowing that there are tigers in the mountains, I prefer to go to the tiger mountains." We want to become the strongest in the era of China's automobile intelligent transformation, start with '0 anxiety intelligent electric', break down industry barriers, and solve user anxiety. We must use the world's highest standard market access policy to require Wei brand's technology, products, brands and other system-wide capabilities, and create global standards to further serve our Chinese users. ”
Text/Wen Chong
Editor/Chen Zhengzhong