In the past few years, many car buyers will be biased towards foreign brands, believing that foreign brands have strong performance and superior configuration. However, in recent years, with the transformation of the automotive industry, a "national tide wind" has been set off, and domestic brands have entered the public vision and been accepted by the public, while foreign brands have lost their original advantages. Recently, german TV two ZDF said in a program that China has achieved a leading position in the field of electric vehicles, and the transformation of the German automotive industry is imminent, which shows that the German automotive industry, which is in the international leading position, has also been threatened.
China's electric vehicle industry is on the rise
In this program, the guests pointed out that China's electric vehicle industry is accelerating its rise, and Chinese electric vehicle companies such as BYD and Weilai have developed rapidly and have a trend of entering the European market. For example, he said, the AICHI U5 achieved a good score of 2.5 in the German ADC test, but this electric car is not a mainstream electric vehicle in China and has not received a lot of attention from Chinese consumers. Of course, German brand electric vehicles are not mainstream models in China, according to the statistics of the economic agency PwC, no German brand model will enter the top ten of China's electric vehicle sales list in 2021.
Some German experts also said that at present, Germany still has advantages in automotive technology, but the rise of China's electric vehicle companies will have a certain impact on the automotive industry, so before 2026, Germany will invest 220 billion euros in the innovation of automotive drive systems, and now it should focus on semiconductor production and automotive power battery production, otherwise Germany's leading position will not be guaranteed.
The whole system enters the European market
The program also said that the German automotive industry can not leave the Chinese market to operate independently, the current Chinese market new car sales account for 40% of the total sales of new cars of German car manufacturers, creating 50% of the profits for German auto companies, so it is impossible to imagine what the Loss of China's production base and the market after the German auto companies will be like, any car company knows the importance of China, whether in sales or manufacturing, Tesla has a gigafactory in Shanghai, China, Production capacity has exceeded that of the largest factory in the United States, in addition to Weilai, BYD and other Chinese companies will also produce a large number of new cars every year.
In general, as far as Europe is concerned, BYD and NIO's entry into the Norwegian market means the first step into the European market, different from BYD's traditional car sales model, NIO has introduced the entire user service system into the Norwegian market while entering products, including NIO Center, NIO App, substation, mobile services, etc. In short, the services that domestic Weilai car owners can enjoy Cannonian car owners can also enjoy. For China's electric vehicles, NIO is the first company to enter the European market with unlimited potential.
I have to say that in the track of electric vehicles, Chinese companies have their own advantages, with enough technology and R & D and manufacturing experience, it can be said that they are not afraid of German auto giants. Take Weilai as an example, dare to innovate, rapid iteration, shorter decision-making chain to make enterprises more flexible when adjusting the direction, I believe that in the future these advantages are the "sword" to conquer the European market.