As we all know, China as the "engine" of the global car market, it can be said that many foreign car brands, because of the express train of the Chinese market, harvested a lot of market dividends, even if it is the luxury brand BBA in everyone's eyes, the Chinese market is also the feng shui treasure of its global market layout, Volkswagen, Toyota, Ford, General Motors, Honda and Nissan, not to mention, the Chinese market is definitely an indispensable feast for these car brands.
Of course, even if the market performance is not too good French and Korean cars, will not lightly give up the Chinese market, in order to seek sales to increase are riveting up, the product model of the innovation has not stopped. In contrast, Skoda's performance in the Chinese market in recent years has always given people a sense of "can't help up the Adou", and the product updates of small fights and small troubles do not attract people's interest at all, and they cannot set off a little wave in the market.
It can be seen from the public sales volume that the cumulative sales of 2016-2018 are still more than 330,000 units of Skoda, and the cumulative sales volume of the whole year of 2019 is still maintained at 278378 units. Compared with North-South Volkswagen, Dongfeng Nissan and FAW Toyota, although there is still a certain sales gap, it is not worrying about eating and wearing.
However, with the intensification of market competition and the strengthening of competitors' product strength, Skoda, which has an arrogant mentality, has become less and less vocal in the market. Compared with the total annual sales of 278378 units in 2019, Skoda sales in 2020 fell by 45.7%, and the cumulative sales volume of the whole year was only 151219 units. Compared with the cumulative sales of more than 330,000 units in 2016-2018, Skoda's total annual sales have been "cut off".
In contrast, the strong market performance of GAC Toyota, Dongfeng Nissan, Great Wall Motor, North and South Volkswagen and Geely Automobile, Skoda has become the object of friction on the ground, and Skoda, which has a century-old history, has slowly begun to decline in the Chinese market, and it is also going farther and farther on the road to marginalized markets. From the total annual sales of more than 350,000 units to the "waist cut", Skoda only took two years.
To be honest, compared with the cumulative sales of more than 350,000 units in 2018, although the total sales volume of the whole year in 2020 has been "cut off", the total sales volume of the whole year has also exceeded 150,000 units. What is even more tragic is that the total annual sales of Skoda in 2021 are only 56,000 units, compared with 2020, which is a sales volume "cut off", the market performance of Skoda is declining, when will the dark market road be?
As a century-old car brand, Skoda, whose sales have been falling endlessly, is basically abandoned in the Chinese market, and the cumulative sales volume in 2021 has fallen to only 56,000 units, which is between Nissan Xuanyi, which has a monthly sales of 55,600 units, which makes Skoda's face. There are not many product layouts but there is no model that can be played, so that many car friends and netizens have said: Skoda is really "weak and explosive".
The reason why Skoda will appear in such a situation, in addition to the management is not strong, the slow development of product models, the weakness of marketing, etc., is also an important factor restricting the sales of Skoda, coupled with the reduction of models and equipment, as well as the strong rise of domestic brands, Skoda, which is weak and rigid in market strategy, does not become a "chicken rib" to blame!
Anger does not argue, sigh does not sound. Skoda's weak market performance in 2021 is already an indisputable fact, and the market dispute in 2022 has signs of counterattack from Skoda? Judging from the sales of single models in the first month of the year, The Express Brother still did not see the strength that Skoda should have. In January, Skoda's model sold more than 2,500 units in a single month, and the monthly sales of Octavia after last year's renewal were also chicken feathers.
Last month, Kodiak sold 582 units per month, Kolok sold 1207 units per month, Komic sold 2185 units per month, Quickspa monthly sales of 269 units, Octavia sold 1062 units per month, and Xinrui sold 495 units per month. Judging from the monthly sales of a single model, the best performance in the market is Komic, followed by Kolok, followed by Octavia. The opening market performance is not strong, it is estimated that Skoda's small days this year will not be smooth, after all, the market and the consumption environment have undergone great changes.
Looking at the market performance of Speedpai's competitors Camry, Accord, Tianlai and Magotan in the first month of the year, as well as the monthly sales of Komic and Kolok's competitors CR-V, Veranda, Changan CS75 PLUS, Binzhi and Qashqai, it can be said that it has crushed Supai, Komic and Kolok. Without the support of "explosive" models, new energy vehicles are also its biggest shortcoming.
The curtain of the market competition in 2022 has been opened, how can the unfavorable start of Skoda be able to get out of the predicament, really test Skoda's market strategy, if you still have to get by, the courier brother will give Skoda a word: when the market abandons you, even the greeting will not be played. You tell me?
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