As a coupe model that has received countless attention since its disclosure last year, the original Changan UNI-V of Yiche has not lost the topic with time today, but has further increased its popularity after opening the pre-sale. Then as the only true · Coupe model, what is its comprehensive product strength? Today, I will give you a brief analysis.
1. The tiger painted cats in the past Today it is a family of its own
Before entering the main topic, let's first review the road traveled by China's automobile industry for young friends in the past 20 years, and its development speed has exceeded everyone's expectations. But now these internationally renowned brands, they also experienced some of the early stages of painting cats.
In the 2012 "Top Gear" China special edition, the "Three Musketeers" were quite dismissive of the products of China's own brands at that time, saying that Chinese cars could only rely on copycats and mergers and acquisitions. At the same time, it also leaves a question, that is, "What kind of car will Chinese consumers drive in 5 years?" ”
Time flies, 5 years pass by, and the "Three Musketeers" also left the BBC to start a new stove. Chinese brands have also made rapid progress in the past 5 years, and Changan Automobile invited a foreign media test drive group led by Top Gear to come to China to deeply experience the two SUV models of Changan CS95 and CS55, which received unanimous praise.
After another 5 years, WEILAI EP9 landed in the popular international racing game "Forza Motorsport: Horizon 5", which is also a sign that China's car culture has begun to export to the outside world.
2. Home is no longer the only demand Movement demand is prominent
With the development of China's automobile market, more and more consumers today's requirements for vehicles are no longer just fuel-saving, large space, high configuration and home-oriented requirements. The sense of technology, intelligence and sportsmanship have gradually become more important aspects for consumers.
According to the easy car attention index, at present, half of the top 10 models in the compact sedan are mainly sports models, which also shows that everyone is paying more and more attention to the sports attributes of vehicles.
For example, like the Honda Civic, which was just replaced last year, although the appearance is a little more conservative than the previous generation model, the power system has been further upgraded, and the sportiness performance is better.
The reason why Changan UNI-V can attract countless attention once it is unveiled, the positioning of the coupe model is naturally to cater to the current consumer's preferences for sports models, and the UNI sequence has always been a very futuristic design that is also a sharp weapon to catch people's attention.
3. Sedan sneakback electric rear wing UNI-V highlights at a glance
At present, in the domestic compact car market, how to quickly attract the attention of consumers, Changan can be said to have given a textbook answer. UNI-V, which combines scarcity, sportiness and uniqueness, can be said to receive the same level of attention as the Civic.
First of all, the Coupe model is a model that has hardly been tried by Chinese brand models, although many models more or less have some Coupe model design, but they are not pure Coupe models.
Based on the latest platform technology of Changan Ark architecture, UNI-V has a more compact cabin layout and a lower center of gravity, and the final presentation is such a low center of gravity, short front suspension, long wheelbase standard Coupe model.
The UNI-V has a length, width and height of 4680/1838/1430 mm and a wheelbase of 2750 mm. The aspect ratio is 0.78, and the shaft length ratio is 0.59, which is the same level as the Volkswagen CC. The more low-lying posture also gives the UNI-V elegance and sportiness, two unique temperaments of the Coupe.
There are many points to see at the tail, and the visual impact brought by the pure hatchback shape is self-evident. The through-type taillights also stretch the visual width of the rear of the car, and the irregular triangle elements inside the light cavity show two characteristics of instability and diffusion, which are more in line with the personality expression pursued by the target group.
Let's talk about uniqueness, the only electric tail wing equipped with the same level is undoubtedly the "big killer" of UNI-V. This configuration is a huge addition to UNI-V, and with it, UNI-V can be truly invincible.
In terms of power, UNI-V will launch a model equipped with Changan's new generation blue whale NE 1.5T engine, with a 7-speed wet dual-clutch transmission, and the follow-up may be launched with a 2.0T engine.
4. Solid product force endorsement to create 200,000 + texture
A few days ago, UNI-V has officially opened pre-sale, the model price is 108,900-13.49 million, and provides a number of optional bags for everyone to choose. Whether it is the above-mentioned combination of scarcity, sportiness and uniqueness in one design, or the interior that is about to be mentioned with both technology and practicality, it is enough to describe it as a great value for money.
Although the interior of UNI-V adopts a layout similar to UNI-K, it lacks a touch of freshness, but it still has a strong sci-fi style. The center console revolves around the driver's seat, and the multi-level alternating LCD screen gives people a very strong sense of technology, as if it is from the cockpit of the future.
The long, narrow dashboard features three displays, from left to right, a clock, a full LCD dashboard, an oil gauge, and air conditioning.
The center console system is equipped with Changan's latest car machine system, which is rich in functions and complete, fully able to meet the needs of daily driving, and has gesture control functions.
UNI-V retains some of the physical buttons, making it easier to operate blindly while driving. The workmanship and texture of the keys are impeccable, and the orange SUPER RACE button is naturally the most eye-catching place.
UNI-V uses sporty seats with high contrasting colors. The seat is ergonomically designed to provide excellent support for all parts of the body. The padding is also softer and the daily driving is also excellent comfort.
Due to the roof shape, the UNI-V is equipped with a panoramic canopy that cannot be opened, although there is a slight regret, but the visual effect brought by the large size of the canopy is also very good.
And last year, J.D., the world's leading consumer insights and market research organization, was arrested. In the 2021 China New Car Quality Research Report released by Power(Jundi), changan automobile ranked first in China's brand and seventh in mainstream car brands with an excellent performance of 202 PP100.
In addition, it should be mentioned that in this report, Changan Automobile's performance is not less than that of Audi (207 PP100), Volvo (208 PP100), and Land Rover (211 PP100) belonging to luxury brands.
It can be said that the texture of UNI-V vehicles has reached the level of more than 200,000 price models, combined with solid product force endorsement, UNI-V fully has the strength to pull a wrist with the same level of joint venture brand sports models.
Editor's Comments:
China's auto industry has taken off since the beginning of the millennium, and after more than 20 years of development, it has finally become the trend of today, which is a lot of emotions for those who are familiar with this experience. Although it is still difficult to keep pace with international manufacturers such as Mercedes-Benz and BMW, it is already possible to clearly see the day not far away. So, for the sake of that early arrival, don't you come to a UNI-V to support it?