"Everything that is perfect at this moment is the result of innovation." Once the enterprise stands on the cusp of innovation, what keeps it alive is innovation.
At the beginning of 2022, the BMW Group continued to expand its electric product lineup in the Chinese market and accelerate its electrification offensive. On February 22, BMW Group's new pure electric vehicle model BMW i4 was officially launched in China, and launched two models, the innovative BMW i4 eDrive40 and the innovative BMW i4 M50, with the manufacturer's suggested retail price of 449,900 yuan and 539,900 yuan respectively.
As BMW's first pure electric four-door coupe, the innovative BMW i4 eDrive40 and the innovative BMW i4 M50 two models integrate BMW's sports luxury coupe in the development and manufacturing of rich experience, equipped with the fifth generation of eDrive electric drive technology, with strong electric acceleration performance and pure electric mileage, with personalized interior design, rich luxury standard configuration, to create a dynamic and luxurious driving experience and space enjoyment, set a new benchmark for electric driving pleasure. Bring customers full of electric passion, luxurious and comfortable driving experience. In addition, the innovative BMW i4 has been included in the Ministry of Industry and Information Technology of China's "Catalogue of New Energy Vehicle Models Exempted from Vehicle Purchase Tax", and can enjoy full purchase tax exemption and local new energy vehicle related support policies nationwide.
Electric mobility is an important part of sustainable development, and the BMW Group is continuing to promote the transformation of electrification and continuously enriching the array of electrified products in various market segments. As of December 2021, the BMW Group has delivered the world's 1 millionth new energy vehicle. At the same time, in the whole year of 2021, BMW delivered a total of 48,000 new energy vehicles in China, an increase of 69.6% year-on-year. Today, with the arrival of the innovative BMW i4, the BMW i family has a rich lineup of three products, including the innovative BMW iX and the new BMW iX3, which not only explains BMW's deep understanding of modern luxury needs, but also confirms the BMW Group's promotion of electrification, as well as the deep cultivation of the Chinese market, the implementation of the Chinese strategy, and the adherence to the brand concept of "customer-centric".
Innovate the BMW i4 eDrive40, pioneering the luxury electric four-door coupe segment
As the basic model of the i4 family, the innovative BMW i4 eDrive40 combines modern, elegant sports design style, combining the spacious space and functionality of a four-door coupe to achieve zero-emission innovation, providing users with a future luxury travel experience while opening up a new experience of electric driving fun. The new car comes standard with a wide range of luxuries such as bmw M sports kit, star screen grille, BMW intelligent connected cockpit, intelligent sensor mood lights, automatic park assist plus, BMW electric vehicle sound wave simulation and rear axle air suspension.
It is worth mentioning that the intelligent connected cockpit of the new car adopts the cutting-edge digital luxury technology of the BMW brand, bringing a new human-computer interaction experience for the future. The new BMW iDrive, BMW operating system 8.0, all-in-one floating curved screens, redesigned user interfaces, and powerful connectivity and data processing capabilities enable driver-vehicle interaction into an increasingly intelligent digital future. Among them, the integrated floating curved screen integrates a 14.9-inch touch display and a 12.3-inch digital instrument panel, and is tilted about 6 degrees in the direction of the driver, which not only highlights the driver-oriented design, but also makes the entire cockpit very sci-fi.
The innovative BMW i4 eDrive40 provides users with an excellent digital mobility experience while also taking into account BMW's sporty characteristics as always. Equipped with the fifth-generation eDrive drive technology, advanced chassis technology, intelligent lightweight design and excellent aerodynamic characteristics, the innovative BMW i4 achieves excellent battery life and dynamic handling. The maximum output power of the motor is 250 kilowatts, the acceleration from zero to 100 kilometers is 5.7 seconds, the energy consumption of 100 kilometers is as low as 14.7 kilowatt hours, and the cruising range under CLTC standards can reach 625 kilometers.
The innovative BMW i4 M50 gives electric mobility a purely sporty driving pleasure
As the most powerful high-performance driving machine in the BMW i4 family, the BMW i4 M50 is BMW M's first high-performance electric coupe, and for the first time, bmw M's uncompromising pursuit of performance is perfectly integrated with the BMW i brand's pursuit of innovation. The new car is equipped with BMW's 5th generation eDrive electric drive system, which can provide a maximum output of 400 kilowatts, peak torque of up to 795 Nm, and acceleration of 100 kilometers in just 3.9 seconds. Under CLTC standards, the vehicle has a range of up to 560 km. Combined with advanced chassis technology, intelligent lightweight design and excellent aerodynamic properties, exceptional sporty performance is achieved.
2022 marks the 50th anniversary of the BMW M brand, and the launch of the innovative BMW i4 M50, M50, M's first high-performance electric vehicle, is a milestone that exemplifies the pioneering and innovative spirit that BMW M has always adhered to. The innovative BMW i4 M50 is also equipped with many innovative technologies. The new car is equipped with an all-electric four-wheel drive system, which intelligently distributes the driving force, so that each wheel has an outstanding dynamic response, and the driving force is efficiently transmitted to the wheels, always driving forward with surging power, bringing drivers zero-emission driving pleasure. At the same time, through BMW M's exclusive tuning and testing, tailor-made M adaptive suspension, specially tuned springs and shock absorbers, variable sports steering system, additional body reinforcement components and M braking system and other innovative technologies, M's unique chassis technology and electric drive technology are combined to bring the ultimate track-like driving experience.
The innovative BMW i4 M50 also comes standard with a number of exterior interior features that mark high performance, further enhancing the vehicle's sporty character and product appeal. M aerodynamic components, blue M high-performance brake calipers, M family exclusive exterior mirror design, M rear spoiler, M Performance model exclusive cerium gray exterior decoration, M Performance model exclusive 19-inch wheels and M tri-color steering wheel stitching, etc., and the optional frosted Portimão blue exclusive paint, highlighting the M50 model's distinctive high-performance identity.
In addition, the M50 model is also equipped with a variety of digital interconnection and intelligent driving configurations as standard, including an integrated floating curved screen, BMW operating system 8.0, intelligent laser headlights, Harman/Kardon high-end audio system, automatic parking assistance system Plus with 360 panoramic parking images, active cruise control system, forward collision warning and emergency brake assistance, lane correction assistance and other rich luxury configurations, fully demonstrating the modern luxury of the i4 M50 and the passionate sense of sports control.
Convenient and perfect new energy ecosystem to ensure worry-free electric travel
Adhering to the concept of "customer centricity", BMW offers customers a full range of solutions including private charging, public charging, exclusive charging and digital charging services. Customers who purchase the innovative BMW i4 can choose the charging wall box and basic installation service at the BMW New Energy Authorized Dealer; for customers who do not have the conditions for private charging installation, they can choose to open the charging card service in some cities.
By the end of 2021, BMW's public charging service network will cover more than 360,000 high-quality charging piles, including 150,000 DC fast charging piles. By the end of 2021, dealer charging stations will be expanded to 350. For the transportation hubs of key cities, BMW also provides exclusive parking and charging integration services for car owners, which currently covers 9 airports in 5 major cities in china and more than 10 popular business districts across the country. In addition, My BMW App provides convenient one-stop digital charging services, supporting the interconnection control and management of charging wall boxes, compatible with public charging pile search, start-stop, payment and review services of mainstream charging operators, and BMW reservation parking charging services. The innovative BMW i4 also enjoys plug-and-play functionality, which will be available in around 50,000 charging stations nationwide by the end of 2021. When using, the user does not need to scan the code of the mobile phone, and the authentication and charging start can be automatically completed after the gun is inserted, making charging easier and more convenient. In terms of authorized dealers, by the end of 2021, the BMW Group will have 554 dealers who can provide BMW new energy products and services, covering about 220 cities.
At present, the BMW Group is accelerating the pace of electrification in China with a strong brand and electrification lineup. In 2022, BMW will present 7 new energy products in the Chinese market: including the innovative BMW iX, innovative BMW i4, BMW iX3, pure electric BMW 3 series, 1 pure electric flagship model, and 2 plug-in hybrid models. By 2025, the BMW Group's electrification strategy will usher in a "new generation" of product arrays. By the end of the same year, the company expects to complete the delivery of the world's 2 millionth pure electric vehicle. The BMW Group is expected to account for at least 50% of its global sales by 2030 and plans to deliver around 10 million pure electric vehicles worldwide. In the future, the BMW Group will continue to lead the innovation and development of the industry and promote the landing of luxury electric mobility.