Speaking of luxury brands, it is easy to think of BMW, Mercedes-Benz and Audi, as the leader in the luxury brand camp, BBA's influence and appeal in the car market can not be underestimated, even the lincoln car in the second-tier luxury brand is very hard, but the opportunity to break into the first-line luxury brand is basically very slim, after all, in its own acre and three points, it is easy to let BBA give the second-tier luxury brand a place.
However, the auto market in 2022 is different, SAIC Audi's product models have participated in the market competition, which is not a good sign for BMW and Mercedes-Benz, after all, the formation of a synergy between north and south Audi will bring a lot of competitive pressure to BMW and Mercedes-Benz. However, as a competitor of BMW and Mercedes-Benz, SAIC Audi is also a strong competitor of FAW Audi.
Although the main consumer groups of the north and south Audi's product models will have a certain distinction, they basically do not pull away too far. At present, SAIC Audi has only two models on sale, of which the market heat is still relatively high is the Audi A7L, the price of the car is 459,700-777,700 yuan, slightly higher than the Audi A6L, BMW 5 Series and Mercedes-Benz E-Class, but the price also overlaps, it can be said that the consumer group is basically the same.
SAIC Audi A7L has a length of 5076mm, as well as a wheelbase of 3026mm, the market positioning of the car is a medium and large sedan, the length of the car has some advantages over the Audi A6L but not too big, the wheelbase is 2mm longer than the Audi A6L. To be honest, the interior space of the SAIC Audi A7L and the Audi A6L are between Bozhong, and there are basically no surprises, even if there is a certain small advantage, but it can be ignored.
In terms of power, the SAIC Audi A7L is equipped with two power combinations of 2.0T and 3.0T, of which the 2.0T engine can reach up to 245 horsepower and 370Nm torque, and the 3.0T engine can reach up to 340 horsepower and 500Nm torque. Matched with this is the 7DCT gearbox. NEDC's comprehensive fuel consumption is 100 km at 7.4L-8.6L. The 3.0T engine is the same as the Audi A6L, and the 2.0T engine is more powerful than the Audi A6L.
In terms of configuration, the SAIC Audi A7L is also differentiated according to different prices, and body stability control, fatigue driving tips, front/rear parking radar, cruise control, electric sunroof and 12.3-inch LCD instrument are standard. However, there are also many practical configurations that consumers need to pay for, such as night vision systems, seat heating/ventilation and other parts of the model need to be installed, so consumers must ask clearly when purchasing, after all, the cost of installing some configurations is not low.
On the whole, the SAIC Audi A7L is a model that is sincere but careful, after all, the price of 459,700 is not low, if the configuration is too shabby, it can not be said. Although the configuration of high-end models is very rich, the price has also risen to more than 770,000 yuan. The model of 499,700-607,700 yuan should be the main range of SAIC Audi A7L, but there are many configurations in this price range that need to be optional.
Seriously, the market positioning of SAIC Audi A7L is slightly higher than that of BBA's "E56", but the market heat of SAIC Audi A7L has not yet formed, compared with the BMW 5 Series, Mercedes-Benz E-Class and Audi A6L solid market position, SAIC Audi A7L to achieve rapid rise, and the "E56" market position to form an effective threat, although the opportunity is quite difficult.
The market competition in 2022 has begun, and in the face of the strong market performance of the BMW 5 Series, Mercedes-Benz E-Class and Audi A6L, we will wait and see how much surprise the SAIC Audi A7L can bring us.
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