As one of the top two car companies in China, Volkswagen has always been an alternative for consumers to buy a car, and even many people choose Volkswagen because of their childhood feelings.
Recently, both the domestic north and south Volkswagen announced their January sales results in China. The data shows that SAIC Volkswagen sold 130,600 units, up 51.69% year-on-year, while FAW-Volkswagen performed even better, harvesting 195,000 units in January.
First of all, look at saicid Volkswagen, in the car market, Langyi is still strong, harvesting 45288 vehicles in January, second only to Nissan Xuanyi in the car rankings. The success of Langyi is mainly due to the accumulation of model reputation over the years, so that it has always been active in the joint venture compact market. In addition, the terminal price of Langyi has dropped greatly compared with the past, and the entry price after the 1.5L self-priming model discount is even less than 100,000, which greatly reduces the threshold for car purchase.
In the SUV camp, Tuyue's January sales were 18927 units, Tiguan L's was 15443 vehicles, and Tuon's was 4836 vehicles, basically each model's sales have achieved the top level of its corresponding level.
In terms of new energy, the cumulative sales of the ID series reached nearly 40,000 units, of which ID.4X sales in January increased by 37% month-on-month. Although it seems that the data has grown greatly, the gap is still obvious compared with their own fuel vehicles and some new domestic car companies such as Tesla.
Turning to FAW-Volkswagen, because it has three brands of Jetta, Volkswagen and Audi, its sales volume can also be far ahead of SAIC Volkswagen.
Specific to each brand, the Jetta brand sold more than 20,000 new cars in January terminals, an increase of 41% year-on-year. The Jetta brand focuses on the cost-effective route, the price is more affordable, but it still maintains the original Ashkenazi quality, and produces in line with the Volkswagen brand. Although there are only three models, the Jetta brand has achieved sales of 169,000 units in 2021, becoming an indispensable and important part of FAW-Volkswagen.
FAW-Volkswagen has shown a relatively strong performance in various market segments, with Bora and Sagitar contributing 22,036 and 27,735 vehicles respectively, and the output is still stable. In addition, the mid-term redesign of Sagitar is about to be launched, the new car has been modified in detail for the appearance, and the interior has also been equipped with a new large-size multimedia touch screen, and the scientific and technological atmosphere has been significantly improved.
In terms of SUVs, Tanyue sales gradually picked up, with sales reaching 11,082 units, while Lanjing also played a stable role, with sales of 2,350 vehicles.
In terms of new energy, THE SALES OF ID.4Cross is 3005 units, which is similar to that of SAIC Volkswagen. Although the market performance has improved compared with when it was just listed, it still has not reached the level of the first-line echelon.
Audi has performed somewhat poorly, compared with last January, audi has been plagued by the supply of semiconductor chips in the past year, and has not been able to deliver the vehicle to customers in time. Followed by the mainstream model A4L and Q5L product power is gradually declining. Compared with competitors at the same price, they are increasingly at a disadvantage.
summary
Although the sales performance of the north and south Volkswagen in January has picked up, it is undeniable that it is still far from the peak level of previous years. In 2021, Volkswagen's sales in China will only be 3.3 million units, a sharp decline from the previous 4 million vehicles. This can not throw the "pot" to the chip supply chain, with the rise of independent brand cars, we have to admit that volkswagen's appeal in China has not been as good as before. At the same time, in terms of new energy, compared with the current new forces, it is also insufficient.