If you pay attention to the new energy market, you must be familiar with a country, that is, from Northern Europe - Norway.
Just recently, another domestic new brand Lantu announced that in June this year, the Nordic market was opened, officially logged on to Norway; in fact, speaking of this, everyone is curious, why Chinese new energy brands have landed in Norway one after another, before Lantu, domestic brands, Hongqi, Weilai, Xiaopeng, BYD and many other brands announced the opening of Norwegian sales of electric vehicles; you know, Norway's population is only 5.4 million, the geographical area is only the size of China's Yunnan Province, but it has become a new energy industry, why is this?
The acceptance of new energy is the highest in the world
In 2021, according to statistics, Norway's annual pure electric vehicle sales 113751, an increase of 48%, the market share accounted for 64.5%, the annual hybrid vehicle sales of 38166 vehicles, an increase of 32%, the market share of 21.7%, the total annual sales of new energy 151917, an increase of 44%, the market share of 86.2%, hear here, everyone should know the answer, Norway in 2021 fuel vehicle market share is only less than 14%, it can be seen that in this place, New energy is highly accepted by the market and consumers.
Just concluded the Beijing Winter Olympics, Norway occupies the first place in the medal table, a country that is very good at winter sports, proving that the region has a long winter and low temperatures, which is exactly the case, because Northern Europe is located at the junction of the northern temperate zone to the northern cold zone, most places have low temperatures all year round, so cold areas, but become the most accepted area for electric vehicles, which depends more on Norwegian policy.
Norway has long issued a "ban on combustion" regulations, clear that the sale of gasoline vehicles and diesel vehicles will be stopped by 2025, in order to complete the transformation of the general trend, the Norwegian government has launched a number of policies to support the transformation of electrification, including the exemption of 25% value-added tax at the purchase end, the exemption from import tax, and even the exemption of road maintenance tax for vehicles, which has led to more reasonable and rapid acceptance of Norwegian users.
Of course, only in the policy to promote new energy vehicles will not play the most direct electric vehicle promotion, the most important thing, the need for electric vehicles equipped with more generous new energy supporting facilities, Norway has a leading global charging infrastructure, after all, Norway's local area is limited, as mentioned above, only and the mainland Yunnan Province is similar in size, so, in the construction of charging facilities coverage issues, can be quickly built, after all, the smaller the area, the better the construction, and the mainland has a large contrast gap, which also proves that even in the cold area, As long as the electrification infrastructure is well covered, it can also have a very good electric car experience.
Under the dual guarantee of policy support and infrastructure construction, Norway can promote electrification transformation more quickly.
The Norwegian market is fair
Even if Norway is very friendly to electric vehicles, it will not be the major domestic brands competing to enter the army, right?
Norway in the local, there is no local car brand, all auto products can only rely on imports, so there is no local and import exclusion and protection mechanism, on the contrary, the Norwegian new energy market is very fair, local consumers for product selection, uphold the principle of excellence, so Europe as a high potential energy region of the automotive industry, is also a major brand must compete.
Compared with the era of traditional fuel vehicles, China's automobile brand technology compared to the traditional automobile giants, the technology is relatively weak, want to open up the export automobile market business, compared to the more difficult, when new energy becomes the mainstream of the country, and in the transformation of new energy and technology research and development, domestic enterprises can gradually occupy a dominant position, resulting in, landing in the Nordic market, more confident to be able to do well.
Write at the end
Although Norway is a "small country" in Northern Europe, it is the country with the most "strength" and "determination" for pure electric power, and precisely because it is small, it is more conducive to covering the construction of infrastructure, so at present, Norway is indeed a representative area of electrification transformation.
For domestic electric brands to land in Norway, in fact, it also represents that domestic brands are confident that they can compete for their own place on a fair "stage" and face other traditional giants, and also hope that Chinese brands can gradually go to more regions, go to a larger "stage", and win more good results.