As of noon on February 18, Norway had won 14 gold medals, 7 silver medals and 8 bronze medals on the competitive stage of the Winter Olympics, almost a fault advantage ahead of the second-place countries. This five European country in Scandinavia bloomed too much at this year's Winter Olympics in Beijing. In addition to the Winter Olympics, in the field of automobiles, this 385,000 km "country of ten thousand islands" is also an important exporter of new energy vehicles on the mainland.
Why is Norway quite popular for new energy to go to sea?
Before there is Weilai's "Hello Norway", after BYD's "Hello, Norway", a number of brands have followed, Norway has logged on several Chinese new energy brands. In addition to new forces and traditional car companies, The Chinese new energy brand "National Team" has also begun to land in the Norwegian market. On February 17, Landu Motors announced its entry into the European market, and Norway was its first battle.
The reason why Chinese new energy brands frequently favor the Norwegian market is mainly because the development speed of this market is much higher than that of most countries in the world, not only has a sound mechanism and policy, but also the market volume is far ahead. First of all, from the perspective of market sales, Norway's electric vehicle penetration rate ranks first in the world, and it is also the first "clean country" in the world to exceed the annual sales of electric vehicles. From the specific sales volume in 2021, of the overall sales volume of 176,000 vehicles in the whole year, pure electric vehicle models accounted for 65%, and new energy models accounted for 85.6%, and according to its official association forecast, pure electric vehicle models in 2022 or will increase to 80% of the proportion, the concept of the whole people to pursue energy full cleanliness has a greater environmental advantage for new energy development.
In addition, Norway has also formulated the "ban on combustion" regulations long ago, Norway has made it clear that it will stop selling gasoline vehicles and diesel vehicles by 2025, and in order to complete this task, the government has launched a number of policies to support the transformation of electrification, including exemption from 25% value-added tax at the purchase end, exemption from import tax, to exemption from road maintenance tax, road and bridge fees, free parking lots, etc. Compared with fuel vehicles, new energy vehicles will bring more economical car life. For the current new energy development of the biggest supporting problems, Norway also has a leading global charging infrastructure, in Norway, the number of charging stations has exceeded the number of gas stations, the convenience of the car to further improve.
Another important reason may be due to Norway's unique geographical location and market rules. As one of the five European countries, Norway in the depths of Northern Europe has the world's third largest per capita GDP, but it is not within the European Union, so it will naturally not be regulated by the EU vehicle form certification, and it will have higher tolerance for imported new energy brands and their models. This may also be the reason why many Chinese brands have chosen Norway as their first battlefield in Europe. As the saying goes: strong dragon does not suppress the head snake, in the process of export, better adaptation to local rules is a skill that every brand must learn, and Norway may be the "academy" chosen by Chinese new energy brands.
The Norwegian market, which is suitable for the export of Chinese new energy brands in all aspects, how does it perform after accepting several brands? After the first Weilai brand to enter the Norwegian market in May last year, by the end of January 2021, its ES8 registered vehicles exceeded 200, and its sales may be further improved with the further improvement of supporting facilities such as brand power exchange. Norway, which has a very friendly market environment, has naturally attracted many new energy brands to join, of which China currently has 3-4 companies have settled in succession, and as a "national team", Lantu has what deep strength to stand on its feet.
The "national team" represents how LanTu stands firm in Norway
In fact, Lantu Automobile, which is free from Dongfeng Group, is a veritable "national team". But Lan Tu, who has resources, wants to take his own path. Technically, as a brand of Dongfeng Group's new route, Lantu's energy mode of increasing the range has opened up a new situation for the group, and from zero research and development, Lantu has ensured the independent advantages of the whole industry chain. In a speech in September 2021, Lu Fang, CEO of Lantu Automobile, once said: If we want to gain a certain advantage in the future competition in the automotive market, then our entire industry chain must achieve autonomy. Only by enhancing the independent and controllable ability of our industrial chain can we achieve certain opportunities in the development of national strategic response, industry trend evolution, and user demand.
In terms of channels, Lantu Automobile also gave up the strong strength of the original Dongfeng Group, chose to open up a new route of the group, and found a breakthrough in the direct operation model, starting from March last year, Lantu Automobile began to build the first batch of direct-operated stores, and has opened more than 45 direct-operated stores in 23 core cities, and the number is expected to reach 105 in 2022. In the domestic market has passed the market test of the direct operation model, Lantu Automobile or will continue to use the Norwegian market, in the domestic continuous optimization of the channel construction experience can also help it in the Norwegian market to quickly carry out.
In addition, as a mid-size SUV of the range extender type, the Lando FREE oversized body and more free power mode may be more widely recognized in the Norwegian market. Norway, located in northern Europe, has a long and narrow territory from north to south, more than half of its land area is mountainous at an altitude of more than 500 meters, and consumers who live in forests are quite common. Therefore, medium and large SUVs are very popular with consumers in Norway. For example, in the 2020 Norwegian sales report, the Tesla Model 3, which has always sold well in Europe and the United States, lost to the Audi e-tron SUV model.
Being able to come out on top in the Winter Olympics, Norway's winter is naturally a great surprise, and the overwhelming snow scenery makes people have the illusion of entering the fairy tale world, but for electric vehicles, it is easy to cause discounts in endurance, and the extended range model is easier to solve its worries, or will become the new favorite of local users in Norway.
In the Chinese market, lantu FREE from last August after the delivery, in the new energy high-end sales market began to create brilliant, continuous year-on-year exponential growth, in December last year online more than 3,000 vehicles, second only to the same level of ideal ONE, the number of its off-line has exceeded 10,000. In the same level of new energy high-end models, Lantu FREE can be regarded as a silent effort, constantly surpassing, and compared with other brands that also come from the transformation of traditional car companies, whether it is sales or channels, the pace of Lantu seems to be faster.
Write at the end:
As the "national team", Lantu Automobile, the first model has continuously broken records in the Chinese market with high-end positioning, and is at the forefront of the same level of brand and single model. In addition to expanding the breadth of the market, the strategy of going to sea is more to lay out the global market in advance on this curve that can overtake, when the time node of the "ban on combustion" in Norway and European countries is further approached, Lantu and a series of brands that first export to occupy the "port" have a certain first-mover advantage, at that time, the wind of Lantu will blow into the hinterland of Europe from Norway and take advantage of the ocean currents.