In order to fill the gap in the sinking market, Mercedes-Benz, BMW and Audi have launched their own entry-level luxury cars, and these "luxury cars" with luxury brand logos have been favored by the majority of consumers and met their yearning for luxury brands. However, in the eyes of most ordinary consumers: these entry-level luxury cars do not have any cost performance to speak of, purely to buy bids, but is this really the case?
If from the perspective of practicality, this kind of entry-level luxury car is indeed not worth it, on the one hand, the size is generally small, the riding comfort is not as good as the B-class car at the same price, and the power is generally weaker; on the other hand, the subsequent maintenance and repair costs are higher, and it is not necessarily affordable to buy.
However, from the perspective of the owner, they buy such a car not for family use, but for daily commuting, do not need to consider space and other issues, and they are more concerned about whether it can bring certain social value. Of course, maybe they really like this car and like the brand.
Among all the current entry-level luxury cars, the Cadillac CT4 can be said to be the best model in terms of product strength, but the brand power is slightly weaker, resulting in sales that are not very satisfactory. Taking into account the product strength, brand power and cost performance, the buyer believes that the most balanced is the Audi A3, and the best-selling one is also the Audi A3. In the past year, the Audi A3 has sold 59,304 vehicles, slightly outperforming the Mercedes-Benz A-Class with an advantage of more than 2,000 vehicles.
Although audi A3 is so excellent, Audi has never stopped its own pace, and still actively focuses on improving the comprehensive product strength of A3. Recently, FAW-Volkswagen Audi released the 2022 Audi A3, a total of 14 new models, including 7 Sportback models (hatchback) and 7 Limousine models (long-shaft sedans), priced at 20.31-24.97 million yuan.
As an annual redesign, the new car has undergone minor cosmetic changes, while dimensions have been increased and 18-inch rims have been added to choose from. Of course, the most important thing is the addition of the RS suite fuel-up model, the new car is equipped with a unique Kemora gray appearance color, the visual effect is more advanced, and also equipped with RS exclusive sports kit, including exclusive 18-inch Audi Sport design style wheels, dark gray rearview mirror shell and chrome decorative exhaust surround.
The picture shows the 2022 elegant model
The picture shows the 2021 elegant model
In addition, there is a relatively large change in the front grille shape, in which the elegant type is changed from a simple black mesh grille to a horizontal chrome strip grille, which is more obviously different from the sports model, and looks more fashionable and beautiful, which can fit those consumers who have inconsistent aesthetics. As for the rest of the exterior, not much has changed.
In terms of interior, the layout design of the 2021 model is continued as a whole, equipped with a three-frame multi-function steering wheel, a 10.25-inch or 12.3-inch full LCD instrument panel, a 10.1-inch embedded central control screen and porsche's same exquisite and compact electronic gear, which is still evident in the sense of technology. Personally, I think that this interior design is more in line with the aesthetics of the times than the Audi A4L.
In addition, the interior of the new RS Kit Fuel Model has also been upgraded with sporty upgrades, including a flat-bottom steering wheel, sports seats with red stitching and fur, and RS Edition welcome lights on the doors.
In terms of configuration, the overall change is not large, and the 2022 model series is equipped with the previous optional car networking function, the Audi four-ring welcome light, the USB charging interface that can be connected to the external driving recorder in the roof, and the chrome decoration of the rear air conditioner outlet. In addition, the stylish and luxury models will come standard with Audi's lateral assistance system.
In terms of power, the 2022 model continues to be equipped with a 1.4TFI engine, the maximum power is 150 horsepower, the peak torque is 250 Nm, the transmission system matches the 7-speed dry dual-clutch transmission, the official 100 km acceleration time is 9.1 seconds, the actual measurement can basically reach less than 9 seconds, and the official 100 km comprehensive fuel consumption is 5.8 liters. It is a pity that the 2.0T model has not been launched this time, of course, this is not to blame Audi, after all, the threshold is higher, and there are fewer people to buy.
As far as the current market situation is concerned, Audi A3 is still in a good leading position, on the one hand, thanks to the preferential efforts of 30,000-40,000 yuan, the cost performance is very high, plus the whole series is equipped with a 1.4T four-cylinder engine, the front and rear suspensions are independent, which has certain advantages for the Mercedes-Benz A-Class equipped with 1.3T four-cylinder and the BMW 1 Series equipped with 1.5T three-cylinder.
On the other hand, the Audi A3 entry-level model configuration is not shabby, very suitable for the volume, standard with 6 airbags, main brakes, fatigue driving reminder, cruise control, sport mode, electric trunk, full LCD dashboard, near and far LED headlights, automatic air conditioning and rear exhaust air outlet. At the same time, it also provides a variety of optional bags, the price is generally around 2000-3000 yuan, the cost performance is very high, and it is also recommended that you buy an entry-level model.
If you want to upgrade the next configuration, you will have to spend an extra 20,200 yuan, adding 18-inch wheels, lane departure warning, front parking radar, reversing image, full speed domain adaptive cruise, electric sunroof, leather/fabric mix-and-match seats and main driver power seats, etc., which are not very cost-effective.
The new RS kit fuel speed type, the sedan version of the model guidance price of 243,000 yuan, more expensive than the sedan fashion sports model of 13,200 yuan, in addition to the difference mentioned earlier, the configuration mainly added leather / fur mixed seats, co-pilot electric adjustment, and luggage 12V power interface, etc., cost-effective is not high. As for the top luxury sports version, the cost performance is lower, I believe that this version will not be considered.
Overall, the most fragrant Audi A3 is the entry-level model, as for how to choose the Sportback hatchback and Limousine sedan, depending on personal needs, their price difference of 6500 yuan, the main gap is reflected in the body size and wheelbase.
Buy and buy Jun personally feel that it is more cost-effective to buy the Limousine sedan version, the guidance price is 209,600 yuan, the preferential treatment is 30,000 yuan, the purchase tax is 15,894 yuan, the commercial insurance + compulsory traffic insurance is 8400 yuan, the license fee + the car and ship usage fee is 1000 yuan, and the full payment is about 205,000 yuan. If it is a car purchase with an installment loan, the down payment of 30% is 79,000 yuan, and the monthly repayment is 3,754 yuan for three years. If you have a budget of 200,000 yuan, will you consider such a luxury car?