Once upon a time, the Mondeo was a mainstream mid-range car in China that was as competitive as the Honda Accord, Toyota Camry and Volkswagen Passat, and its importance to Ford was self-evident.
In 2013, the fourth generation of Mondeo, with the appearance of "Aston Martin" and the title of "007 car", ushered in the era of "youthfulness" and "sportsmanship" of medium-sized cars. Until 2022, "youthfulness" and "sportsmanship" are still the main cards of most manufacturers in marketing communications.
After nearly a decade on the market, Mondeo has come to the point where it needs to once again amaze the entire car circle and prove that it is still popular. The new generation of Mondeo completed its global debut in mid-January this year and will officially open pre-sale on March 18th, which has caused many consumers to boil.
Say goodbye to the "Martin Face" and join in with more local elements
Times have changed, and in the face of today's B-class sedan market, Mondeo cannot be taken lightly. In addition to traditional rivals such as Accord, Camry and Passat, there are also new energy vehicles such as Model 3, BYDHan and Xiaopeng P7 that have sprung up in recent years. How the new Mondeo stands out will largely determine the sales level of the new car.
In the past two years, under the Ford China 2.0 strategy, the Ford China Design Center has the ability to independently design and develop products, so the new generation of Mondeo has changed its previous thinking, which can be said to be tailor-made for Chinese consumers. It also means that the new Mondeo will have more elements to "please" Chinese consumers.
The first is the flattery of the design. Abandoning the "Martin" face, replaced by the latest design language of the same model of Changan Ford EVOS, it looks more atmospheric and stylish; secondly, the new generation of Mondeo has reached 4935 mm in length, the body wheelbase has reached 2945 mm, and the figure and space are basically the same as those of the Ford Taurus.
According to the continuous improvement of Changan Ford's intelligent experience in recent years, the scientific and technological level of the new Mondeo is not to worry, compared with traditional models such as Accord, Camry, Passat, etc., it is closer to the intelligent height of "new forces".
In terms of power, the new generation of Mondeo will be equipped with a 2.0T engine, the maximum power reached 238 horsepower, matching the 8AT gearbox, with the strength of the Accord, Tianlai challenge; at the same time, in terms of configuration, the new generation of Mondeo adopts the same changan Ford EVOS through-one large screen, with two-color seats + red embellishments, not only functional and practical, but also very trendy space atmosphere.
The overall strength of the new generation of Mondeo is very good, if there is a suitable price that can impress consumers, I believe that with the advanced exterior styling and interior design, as well as the excellent intelligent car machine experience in the same level of joint venture brand models, the possibility of making a comeback in the B-class car market is very large.
Late but not absent, Fox returned to the four-cylinder
In addition to Mondeo, 2013 was accompanied by the explosion of the third-generation Fox, and the two star models together helped Changan Ford's sales upwards, from 600,000 vehicles sold per year in 2013 to more than 800,000 vehicles and then to 960,000 units at its peak in 2016... The fourth generation of Mondeo and the third generation of Fox not only contributed excellent sales data, but also more like a beacon, leading the sales of Changan Ford.
It is undeniable that the Focus is still one of the most conscientious models in the domestic compact sedan market, why do you say so? This is because Fox is currently the only compact sedan that can be found in China that provides a variety of body forms at the same time, including hatchbacks, sedans, hatchbacks, and travel crossovers.
However, under the pressure of the double integral of new energy vehicles, the new high-efficiency engine used by Fox is unacceptable to consumers for a while. Changan Ford has received consumer demands, and the latest news says that Fox will return to the embrace of four-cylinder engines this year.
On February 11, according to the ministry of industry and information technology, Changan Ford recently applied for a new Focus, compared with the current model, its biggest change is to replace a 1.5-liter four-cylinder engine, the power will be a very significant improvement compared to the current model.
If Fox continues to dig deep into the potential of this engine, work hard in terms of power, coupled with a hundred years of control genes, to have power and power, to control the new generation of Fox with control, it is absolutely a sure thing to seize the compact sports car market.
In 2020, Changan Ford ended three consecutive years of negative sales growth, achieving a significant year-on-year increase of 16.78% with a record of 213,700 units. In 2021, Changan Ford once again ushered in a year-on-year increase in sales, with annual sales reaching 304682 vehicles, an increase of 20.29% year-on-year, and pulling back a game in the adverse trend.
At the beginning of 2022, the new generation of Mondeo is about to open pre-sale, a younger sport; Fox wants to return to the four-cylinder camp; a new generation of explorers, a new generation of sharp worlds on the agenda... In the Chinese market, Ford has obviously been revived, and what we can expect next is that Ford will launch more explosive models, reach new market heights, and return to the peak of sales.